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Hooked: How to Build Habit-Forming Products by Author Nir Eyal

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Published on Oct 17, 2017

Product Management event in New York about how to build habit-forming products.

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Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us?

In this workshop, the author of the book "Hooked: How to Build Habit-Forming Products" talked about a 4 step process called the Hooked Model. Nir Eyal shared with us a framework that gives entrepreneurs and product designers a new way for thinking of the necessary components in influencing user behavior.

He talked about the tactics that companies like Facebook, Pinterest, and Twitter use to bring users back again and again without depending on costly advertising or aggressive messaging. He gave practical insights that create user habits that stick and actionable steps for building products that people love.

Nir Eyal writes, consults, and teaches about the intersection of psychology, technology, and business. He founded two tech companies since 2003 and has taught at the Stanford Graduate School of Business and the Hasso Plattner Institute of Design Stanford. Nir is also an advisor to several Bay area start-ups, venture capitalists, and incubators. In addition to blogging at NirandFar.com, Nir is a contributing writer for Forbes, TechCrunch, and Psychology Today.

Hooked is based on Eyal's years of research, consulting, and practical experience. He wrote the book he wished had been available to him as a start-up founder - not abstract theory, but a how-to guide for building better products. Hooked is written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behavior.

Chapter 1 0:45 Talk agenda
Chapter 2 3:00 The hooks and the hook model
Chapter 3 3:45 Trigger phase
Chapter 4 5:00 Negative emotions and as triggers
Chapter 5 8:00 Action phase
Chapter 6 11:50 Reward phase
Chapter 7 14:50 The unknown is fascinating
Chapter 8 18:30 Investment phase
Chapter 9 22:05 Far many technologies suck
Chapter 10 25:20 Questions from the audience

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We host product management, data and coding events every week in Silicon Valley, San Francisco, Los Angeles, Santa Monica, Orange County and New York. Click here to see what we have coming up: http://bit.ly/2zsp3mt

Product School is the world’s first tech business school. We offer certified Product Management, Coding, and Data courses; our instructors are real-world managers working at top tech companies such as Google, Facebook, Snapchat, Airbnb, LinkedIn, PayPal, and Netflix.

Our classes are part-time, designed to fit into your work schedule, and the campuses are located in Silicon Valley, San Francisco, New York, Orange County and Los Angeles.

Product leaders from local top tech companies visit Product School campuses each week. Through lectures, panel discussions, and a variety of other forums, the world’s top product managers visit Product School to provide invaluable real-world insights into critical management issues.

If you want to become a product manager in 8 weeks, see our upcoming courses here: http://bit.ly/2gd1yp1

πŸ““ The Product Book has arrived! Learn how to become a great Product Manager. On sale for a limited time. Get your copy here: http://amzn.to/2uJqg9A

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