Product Management event in New York about how to build habit-forming products.
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Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us?
In this workshop, the author of the book "Hooked: How to Build Habit-Forming Products" talked about a 4 step process called the Hooked Model. Nir Eyal shared with us a framework that gives entrepreneurs and product designers a new way for thinking of the necessary components in influencing user behavior.
He talked about the tactics that companies like Facebook, Pinterest, and Twitter use to bring users back again and again without depending on costly advertising or aggressive messaging. He gave practical insights that create user habits that stick and actionable steps for building products that people love.
Nir Eyal writes, consults, and teaches about the intersection of psychology, technology, and business. He founded two tech companies since 2003 and has taught at the Stanford Graduate School of Business and the Hasso Plattner Institute of Design Stanford. Nir is also an advisor to several Bay area start-ups, venture capitalists, and incubators. In addition to blogging at NirandFar.com, Nir is a contributing writer for Forbes, TechCrunch, and Psychology Today.
Hooked is based on Eyal's years of research, consulting, and practical experience. He wrote the book he wished had been available to him as a start-up founder - not abstract theory, but a how-to guide for building better products. Hooked is written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behavior.
Chapter 1 0:45 Talk agenda
Chapter 2 3:00 The hooks and the hook model
Chapter 3 3:45 Trigger phase
Chapter 4 5:00 Negative emotions and as triggers
Chapter 5 8:00 Action phase
Chapter 6 11:50 Reward phase
Chapter 7 14:50 The unknown is fascinating
Chapter 8 18:30 Investment phase
Chapter 9 22:05 Far many technologies suck
Chapter 10 25:20 Questions from the audience
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