 Hey, welcome back to the channel. So I wanted to talk about in this video, a post that I made in my Facebook group that got pretty good engagement and got a lot of interest from people in my group. And it was all about how I plan to make six figures from digital real estate in 2022. So if you wanna read the post in full, go to my group, email rainmaker.com. That's gonna take you here. You can join for free and you can read this entire thing. But I'm gonna cover what I talked about in here and expand upon it in this video here. So how I plan to make six figures from digital real estate in 2022. First, let's talk about what is digital real estate? Well, it's basically virtual properties, right? Things like websites, authority blogs, affiliate sites, Shopify stores, Amazon FBA stores, software applications for your phone or for your computer. Website domain. So there's people who buy and flip website domains and also digital products. So things like online courses and memberships and eBooks. These are all examples of digital real estate. I would also add another category in here for social media profiles. So there are some like Instagram accounts with like hundreds of thousands, even millions of followers where they actually sell those accounts to other people who are looking to use it to build their audience or build their business. So these are all examples of digital real estate or virtual properties. Now for me, I'm building my own digital real estate like my YouTube channel and my Twitter account, my Facebook group. I consider these virtual properties as well. But these aren't things that I can typically sell. It's because it's my personal brand, right? So these are things that I'm just growing for myself and to help me grow my business and my online education company and my services company. Now my plan for making six figures from digital real estate in 2022 is not to build digital real estate, right? Aside from what I'm already doing. It's to buy digital real estate. Now, why would you wanna buy digital real estate when it's expensive to get in versus building something? Well, first of all, building takes a long time, right? To build something from scratch, I've been building my YouTube channel since January 2020, so it's been almost two years now. But it took a while for me to start monetizing that, right? Took me about six to eight months to start making a single dollar for my YouTube channel. Now, if you buy a piece of digital real estate or buy an online business, they've already solved the cash flow problem, right? You're buying a business that's already generating monthly cash flow and monthly profits. So that's my plan in 2022 to make six figures from digital real estate is to buy a property and optimize it and I can either continue to grow it and collect the income or I can do a quick flip on it in eight to 12 months, right? And sell it for two, three, four, even 10X more than what I bought it for. So, where do you look for digital real estate to buy? Well, there's a site called Empire Flippers. You might have heard of it before. And it's pretty cool. It's a marketplace for buying and selling businesses. So whether you're a seller or you're a buyer, this is for you. And you can see here, I'm on the marketplace tab. This is free to look at, by the way. And I'm trying to buy something in the 50 to 200K range. So you can also filter based on price. Let's just do this. And then you can also filter based on monetization. So this is like the type of business it is, the online business it is and how they make money. So let's just say I'm interested in affiliate and content sites. So I'm gonna go to affiliate, I'm gonna click apply. Let's move this down to 480 or so. And it's gonna show you all these different businesses. If this will load, let's click refresh here. There we go. And there's a few different columns I want you to look at. So first is the monthly net profit, right? I'm gonna click in and show you what these, there's a lot more information that you can see for free when you click into these listings. But you can see here, monthly net profit, $3,505. And the listing price is $164,735, right? So it's 47X, this $3,505 monthly net profit. That's the selling price. So on average, businesses here sell between 30 and 50X multiples or whatever their monthly net profit is. So this is what I'm actually looking at right here, the survival and security site. If you click in, you can read a lot more about the business. And there's also sometimes an interview with the founder of the business. But you can see things here, like this is an affiliate site, Amazon associates and display advertising created in August, 2020. So this is a little over a year old and you can see the owner's already flipping it. Some people do this for a living where they build these properties and they just sell it for a six, multiple six figure exit in like a year or two years. So you can see here where the income is coming from, right? Affiliate links, 74%, they have Amazon associates and then also display ads. And you can see the traffic channels where all their traffic's coming from. Looks like mostly organic search. And then you can also see how many hours per week on the business the seller spends. So three hours per week, checking earnings and analytics, updating plugins, existing content, monitoring affiliate links. These are all things that I can easily hire out for. By the way, if I bought this site, I can probably get this three hours down to like zero because I can hire someone for two to 300 bucks a month to manage all of this for me, which is completely worth it. So if I did do that, I'd have a completely passive business here, digital real estate property that's generating this on average $3,500 per month net profit, right? Which is pretty cool. Now, I don't wanna stop there though, right? That's not my plan to make six figures is to just collect this monthly net profit. I wanna use my skill set in email marketing and digital products and sales funnels and online business and general online marketing to grow this site and then potentially just collect the bigger checks or I can flip it in like eight to 12 months or more. So if I scroll down here, you can see things like earnings. Now, the reason I like this site is because you can see it growing over time and the current monthly net profit is actually a lot higher than $3,500. You can see here $7,345 is the current in November, 2021. Now, is that gonna hold steady? I don't know, I'd have to do a little more research on this and I'm trying to talk to the seller right now but you can see it's growing over time, which I like to see. I don't wanna see it going down. The other thing is the site traffic. So the site traffic, you can see this is also growing over time and right now they're getting about 79,101 unique users or visitors per month, which is a decent chunk, right? That's a pretty good amount of visitors coming. Now, if you unlock the listing, if you submit your, you verify your account, you can actually view a lot more data on these properties and there's another area here, that's pretty cool, right? So it tells you the work and skills required, which is pretty minimal. The risks, which is mostly organic search, which I suspected here, but here's what I want you to look at, right? The opportunity section. This is what the seller recommends to do if you wanna continue to grow this and optimize their existing site here. So it's currently on average making $3,500 per month and the seller is saying if you add more content, expand it to these sub-niches, add more affiliate programs and create a monetized email list, boom, this is actually what I'm looking at, this is what I like, you can continue to grow that $3,500 per month in that profit. So a couple of days ago I looked at a dozen or more different sites just like this and almost all of them had this line here, right? Which is creating a monetized email list and I love this because that's my skill set, right? Email marketing and writing emails and monetizing email lists and creating digital products, that's what I do. So if this is an opportunity here, right? And if they don't already have a monetized email list or optimized email list and they're getting this amount of traffic, right? 79,000 unique users per month and it's growing over time, all I really have to do and I'm simplifying this right now but all I really have to do is maybe put up an opt-in page, right? Create a few lead magnets, maybe create a digital product, a paid product and start getting people onto the email list and then making like a weekly or twice a weekly newsletter and optimizing the email list, setting up a few sequences and I can grow this $3,500 monthly net profit average. I'm confident I can double this in eight to 12 months, easy, right? If not more because we're already at 70, 300 per month in November. And if I double this, right? That's a six figure flip right there, right? If I took this from 3,500 to 7,000 monthly net profit by just optimizing the email list which what I've seen with these other properties so far, they're mainly monetizing through affiliate links and review pages. If I add some email list or email marketing strategies to this, I can easily double this monthly net profit, right? That's a six figure take home, right? I've doubled the, I can resell it back to Empire Flippers or put it back on here and sell it for double what I bought it for if not more, right? So I can optimize this site and sell it for 400 to 500 K plus if I optimize the email list and continue to get this amount of steady traffic that's growing over time. So my plan is basically to buy one of these sites in 2022, maybe two of them. I plan to buy something that is already on an uptrend that's getting traffic, right? It has a decent amount of traffic and has an unoptimized email list, right? They don't do too much on the email marketing side and they need someone to come in and add this to their property. So I would buy one of these properties, I would add that. I would double or three X the monthly net profit using what I know with email and digital products and sales funnels and all that. And then maybe in eight to 12 months, I would either flip it or just collect the monthly net profit from there, right? So if I doubled this to 7,000 or 8,000 or more, I could either sell it for a lot more than I bought it for six figures plus, right? In profit in just eight to 12 months or I could just keep collecting the digital real estate the monthly net profit that comes from this property and use it to buy more properties or just continue growing this, right? So there's a number of different things I can do here. I can flip it, I can continue to grow it, I could just collect the checks, I can grow it to a certain point and just collect the checks and keep it super passive. Those are all different ways that I can make six figures from this property, right? But I hope you can see the opportunity here, right? If you have capital to put up, you can buy this yourself. If you don't have the capital to invest 164 grand, which I understand you might not have that, you can partner up with someone who does have the money or does have the funds, who doesn't have the skill set, right? Someone who has 164 grand, but they don't have the skill set to grow this business and optimize it. Maybe you're an email marketer or a sales funnel specialist or content marketer, whatever you are, you can optimize these properties and then you can flip it and both split the profits there and use that to buy another property and another property and another property, right? So I know some people who, this is all they do, right? They buy real estate like this, digital real estate, they fix it up, they sell it for a nice profit, then they go and create a new one or buy another one. So I know people who do this full time and I'm planning to buy a property just like this in 2022 and see what I can do with it, whether that's the flip or just optimize and grow. So I hope that was valuable or useful to you and I plan to pick up one of these in 2022 and then also I'm planning on getting into physical real estate as well. So if you want me to document this and create more content around that, let me know in the comments so that you wanna see more around both physical real estate or digital real estate and want me to document that. I don't wanna create content if you guys don't wanna see it but if you do wanna see more of that, let me know in the comments and I'd be happy to start filming more content around that. If you wanna learn more about monetizing these properties and increasing the value through email marketing and digital products, I talk more about that in my free group, my free Facebook group. If you go to emailrainmaker.com, you can join that group and you can also see the original post that started this video. So again, hopefully that was helpful for you guys. Make sure if you enjoyed this, hit the like and subscribe button and I'll see you in the next video. Take it easy.