 I'm from Alta University and I'm asking you all guys to join a revolution of a textile industry as we know it. So you might sometimes ponder what happens to your clothes when they are done with them. You might consider donating them or selling them off on the flea market, but in brutal reality this is what happens to them in the end of the day. It will be piled up in landfill. This is terrible. And obviously it will become even more terrible every year, every day. There was something like 90 million tons of textile fibers produced in 2015 already and it's increasing. So obviously we need a solution. And it's not only the, let's say, the waste of textile. This kind of fast fashion creates a problem all around. It's the production of the textiles. 70% what you are wearing and what we are wearing at the moment on average is based on crude oil. And cotton is not much better either. You might need anything up to 20,000 liters of fresh water to produce a pair of jeans and one t-shirt. So what's the option? We need an option. And we believe sincerely that there is an option called Ion Cell. Ion Cell is based on a unique, ionic liquid and a special process developed by two leading universities in Finland, Helsinki University and Aalto University. And better than that, to turn the textile into new textile, we can also take in any kind of raw material that is containing this kind of fiber. So pulp, cardboard, whatever that has cellulosic fibers in it. For the more technologically orientated guys, this is the process. So we start from dissolving the t-shirts or the pulp or the cardboard by a specific unique solvent and then we produce new fibers by steps here. Our final product is the fiber. We are not making the yarn or making the t-shirts, but in collaboration with our partners, we will do that. And now you guys are asking whether this kind of recycle thing is any good. Well, in fact, it's better that what's direct competition in the marketplace at the moment. So we can make bad quality even better in good pace. This is things we are probably not going to do, but we also do things already now. So we have some leading brand owners for whom we have already made this kind of nice fabrics like this one here. We are still in the lab. We are publicly funded. But we will come back next year to ask for private investors to join in the revolution. So this kind of pre-warning or appetizer for the funders here. Our roadmap looks like this. And I would say that please follow us. Join the revolution. We'll be back. Thank you. Brilliant. Awesome. Just on time and now four minutes for the jury. Can you tell me about prices? So how was the cost for this production and how it is compared to... Well, if you make it in the lab, you wouldn't buy it. But it obviously has to be competitive with existing competition. So we are probably well prepared for Tencel, for example, which is existing in the marketplace as a monopoly supplier. So according to our calculations, we are able to compete very well cost-wise. But it is a scale business. It is a scale business. How's the competition like? Well, there are a lot of competitors obviously, but we are going to replace the oil-based totally. And we are also replacing most of the cotton because that's environmental sound. So the market is quite open for anybody who will bring up this kind of thing. So we see huge potential there. There are startups and there is one existing company in Austria who is making the Tencel and they have had a monopoly because of the IPR for Tencel type of flyer cell fibers. And now the patents are becoming old so we think we can participate in the competition now. How's the yarn market? Is it a lot of big companies, fragmented small companies? It's dominated by large companies, mainly in the Far East, but also some existing in Turkey, Italy, Portugal and so on. And they will be your customers, right? Yes, yarn companies will be our prime customers. But we have to negotiate with the brand owners to get them to tell the yarn makers to make this kind of yarn. So it's that way around in the fashion business. Okay, so the brand owner actually asks for a specific yarn. They kind of have a strong hold because they are defining what's pop next year and the following year. So is it better than a sustainable value in it as well? Sustainability is the thing here because everybody is searching for sustainable fabrics at the moment because of the reasons I explained. So it's a tremendous demand for that kind of things. What's a go-to-market plan like in terms of time schedule? We already now have making some prototypes. We will need the pilot type of factory to produce larger quantities because we are now in the lab. So we need a pilot first that will be within two years time schedule and after that we will start to roll out. So it's not fast business, it's not digital business, it's heavy investment, heavy chemistry. It will take years to build huge factories but in the end there is a huge market as well. Do you think you would prefer to go towards building the factory or towards licensing the technology? Do you think you would prefer to go towards building the factory or towards licensing the technology to yarn producers or something? I think yarn producers would be our prime customer so we are having the spinning part ourselves but after that the yarn comes. Any more questions? Hello? How are you planning to source the material at scale? Are you thinking about that part of the... We probably begin with pulp because that's the easy way out to start to pump up the process. That's readily available everywhere basically. The problem as you know in the recycled textiles is that there is no collection system at the moment in place. So we have to start developing cooperation there. There we have ASOS the British company who has been already offered their cooperation and also Red Cross of Finland has been in touch with us so we could start collecting the clothes. So you're more likely to integrate with the existing solution? We are probably in the pub side, we are probably searching for integration for pub factories because that makes sense in the infrastructure side and also the energy and everything. In the clothes side it's a little bit different story because you have to first start collecting the clothes from the marketplace. And that's it! Thanks a lot Ayancel and Jari!