 Apparently Henry Heinz started out selling vinegar, not ketchup. When he realized that his customers wanted sauce, not vinegar, he pivoted and created what became Heinz 57 ketchup and the rest is history. I told you this in this turnaround Tuesday thought because often turnaround is the difference between dying, trying to sell vinegar or thriving, selling ketchup. When you realize that people would rather have ketchup, whatever that is metaphorically for you, than the vinegar you are convinced they should have because people don't care how in love we are with our products, our creations, our ideas, our businesses, they want what they want. And I think I want to say to you on this turnaround Tuesday that often turnaround is the willingness to stop being obsessed with your dream and take time to notice the demand is different to your dream and then adjust and tweak it because you know, vinegar is an ingredient of ketchup. So Henry Heinz was in the neighborhood of what they wanted and you might be too. Don't die on vinegar hill when a little adjustment could move you into a ketchup, flourishing life, business idea, relationship and so on. Love you guys, hope that helps. Have a great turnaround Tuesday.