 Next question is from John Falbert. Why is pop culture so anti red meat? Oh, I hate this You know, there's actually this goes way back to when saturated fat and cholesterol became demonized now. This was based off of Really really crappy. I think it was called the seven countries study or whatever Or they actually omitted a few countries that didn't fit into this, you know, this narrative but this was when the our government took on this Narrative that dietary cholesterol and saturated fat were the reason why We were seeing rising rates of heart disease now, of course What has cholesterol and saturated fat red meat? So that's where it started right started there By the way, it's all false In in very small subsets of the population They should watch their saturated fat intake dietary cholesterol almost nobody needs to care about actually doesn't really impact your cholesterol There's a few again small percentage of population where this becomes a thing, but for most people it's not an issue But that's where it started then it was the Red meat is bad for the environment. That's what we're hearing now Which you know, we I did a great podcast with rob wolf where he talks about how it's way more complicated than that It's not as easy as it seems But it's total it's this is Total bullshit if you have a balanced diet red meats one of the healthiest things you could eat for most people It's got the nutrient density of red meat is so phenomenal. Okay. It's one of the only foods That you could eat by itself now. I don't recommend this. Okay. I'm not saying this is a good idea This is a great diet But it's one of the only foods you could eat by themselves always and eat nothing else and you probably Won't have a nutrient deficiency. You can't say that with any other food base at all Especially any plant food. So red meat very very it's fine. There's nothing wrong with its health Especially if it's quality red meat like grass fed meat that we get that we talked about earlier The pop culture thing I think has mostly to do with the environment, right? So we're talking about pop culture right now And why is it so popular to be? Anti-red meat. I mean you look at the documentaries that we took game changers and what the health like That came out with this that made people think that if you are not eating meat You're helping save the planet and that's been a big movement for the last decade and a half So that's why I think it's so popular right now is that I know because I have family like this I've got a little niece and nephew that you know, there are teens 20s and They all sudden switched to vegan out of nowhere not for any health reasons whatsoever But because they think they're saving the planet by stopping eating red meat And so that's become trendy and popular to do that So it's not like oh i'm being healthier so much which I think that was more so what you alluded to before Like with cholesterol and things like that and fat I think it has more to do with like i'm saving the earth. It's it's the prius drivers You know, I bet you look up something on that. I bet you're like half the damn prius drivers are also vegan saving the planet Yeah, it's interesting bringing this up. I was talking to Courtney about this too. She's reading through dr Becky Campbell's book and I think she had a an excerpt in there Uh from chris crescer and he he actually like was talking about like the modern day hunter gathers And so there's still tribes out there that you know Just live off of like what they hunt and and field and whatnot and they outperformed And are superior on all health markers To people living in the industrialized world and it's like measures like bmi blood pressure vision bone density cardiovascular function and so it's like You know just to look at like how we've formed into all these like dietary habits You got to you got to put a lens on there and see if we're doing a good job or not Yes, and when I say red meat, I'm talking about just meat, right? So, you know, if somebody eats a lot of cheeseburgers Then that's not good, right? The the meat itself might be okay. It might be not the greatest quality But there's you know cheese in there. There's spreads. There's mayonnaise and stuff There's bread that's in there probably comes along with some french fries I'm when I say red meat. I mean Just a red meat. I mean in my experience when I was working with clients, especially women who had issues with menstruation So sometimes it would get clients who women who'd over dieted Or over train and they weren't getting their period and their hormones roll off And I'd work with a functional medicine practitioner alongside one One of the things that would be recommended always was to increase their red meat consumption good quality red meat Like you know steak or what or grass-fed, you know ground beef or whatever And it would balance them out and they would feel amazing It's got a high concentration of creatine creatine's got some incredible Health properties, of course the amino acid profile is amazing. The fat fatty acid You know content of red meat, especially grass-fed red meat is good It's a very healthy thing to eat, but again, it's not processed meat So I'm not talking about hot dogs or bologna bologna or that kind of stuff I'm talking about like steak, you know, or maybe good quality ground beef grass grass finish Yeah, there there you're gonna have the good quality, but you know, even the grain fed steak or ground beef is okay It's not as good, but it's still okay But no this crusade against red meat is is silly and it's just if they move from one thing to another In my opinion one of the reasons why pop culture is so anti just meat in general Is because it's one of the foods that really can't be patented You know, they can they can produce GMO plants or they could produce fake meat products like beyond burger beyond burger is patented That's a patented formula. I can't make that now if I make if I sell a steak I'm a you know, I have a a farm or whatever and I sell a steak. I can't patent my steak Someone else so it's there's a lot of money that is behind, you know, kind of with nefarious intentions to demonize meat in general because it's not a patentable It's my opinion It's not a product that's patented like, you know, like gmo soy or or corn or that kind of stuff A vegan that drives a Hummer is better for the environment than someone who meets meat and drives a Prius It's like a famous article that went viral a couple years ago Well, you know Rob Wolf said that um that you know and the farming the animals and farming Make up about three percent of all of the, you know, greenhouse gas emissions and reducing and eliminating animal Products would only cut that down by a half Well would trip me out most about that conversation In that podcast was how he was talking about like desert Areas and planes that used to be grass and how they can actually like Bring that back by introducing animals and you know and hunting and you know having this like ecosystem Rebuild itself and it can actually then counter a lot of the carbon Emissions totally and I mean and then from a performance standpoint, I'll tell you what right now Strength athletes from day one were advocates of eating red meat. You notice a difference in your performance and strength So, yeah, I tell you it was very few people that I'll have when I would train clients and again I would always work with nutrition experts But very few people that we would tell to reduce their saturated fat intake or cholesterol intake Who were otherwise eating healthy, right? Otherwise it was like, all right, let's cut your sugar intake Let's cut your processed food intake By the way, if you look at the obesity epidemic, they tried to pin it on fat Then they tried to pin it on sugar. The reality is it's heavily processed foods It's the more processed foods we the more obesity goes up and it just it makes us overeat and that's the problem It's not meat