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CEL in Dragons' Den with the POWER8 workshop

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Published on Sep 2, 2010

Chris Elsworthy, the MD or CEL, presents the POWER8 workshop along with other products to the Dragons, after nearly 3 hours of grilling and with 2 Dragons' declaring themselves out Chris Finally secures an investment opportunity with Peter Jones and Duncan Bannatyne. Chris Comments "I gave away more than I wanted but, it better to have part of a big thing than a large part of something small." All the Dragons were very complementary of all the products, and Chris only lost the 3 other Dragon because of the complexity of his international company.
A great result all round, we can't wait to see what this brings to our future.

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