 So think about mythology. You know Joseph Campbell? Uh, yeah, I know of Joseph Campbell. So he wrote a book called The Power of Myth, and he talks about sitting at the core of all societies, all of civilization, are these narratives that we tell ourselves about ourselves, and these narratives are entirely fictional. Um, but when you don't recognize them as fiction, they carry a ton of weight. And he talked about what happens when you live in a world where nobody believes in the mythology anymore. And he said, we're actually living through that time right now. And he said, there's no shortage of mythology, but people don't believe in it, so they don't know how to extract the value. And so looking at why don't people extract the immense amount of value out of all of this amazing mythology that we create, but nobody's telling people how to like look at Superman and understand it as an allegory rather than as just a piece of popcorn munching stuff, right?