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Published on Jun 5, 2012
The SLIM-Nielsen people's awards is held annually to recognize the brands and personalities that have left a lasting impact on the people of the nation. The people's awards are significant because it allows the people to choose their favorite brands, companies, personalities, advertisements, films, Tele-drams etc., instead of having the companies and personalities apply for the awards. This year's research boasts of a more representative sample of people, as it includes the North and East of the country for the first time.
SLIM, the national body of marketing has programs to encourage best practices in research, branding, advertising and sales which are the key pillars of marketing. A brainchild of SLIM, and backed by Nielsen, the largest research company in Sri Lanka, the SLIM-Nielsen people's awards saw its inception in 2006 and has been held annually since then