 There's no one that will dispute the fact that you have to work hard in order to be successful in anything. But we have to understand that there is a connection and that there is another side of the coin. Working hard is a choice. When you all consistently put in a good effort, it's because you chose to do so. That means working, not working hard, is also a choice. But most people don't own that half. When they give a good effort, they're the first to step up and acknowledge that they gave a good effort. When you call someone out, hold them accountable for not giving their best effort, that's usually when excuses start to come. Again, as compassionate and empathetic teammates and leaders, we know what it's like to be hungry or to not feel well or to not have slept. We know it. But we can't let people slide with the fact that you still chose not to give your best effort. That is a choice. And the only way to perform at your potential and to your highest level is to consistently choose to give your best effort in everything that you do.