 So in this video, I'm gonna show you a very cheap, it's actually, I mean, it could be potentially free, a free way or strategy or tactic that you can use to go out and find very targeted prospects for whatever services that you're offering. So whether you have a drop servicing business or agency, an SMMA, your freelance or your consultant, you deliver any kind of services that you can use this strategy or this tactic here. Okay, so this is, I'm probably gonna have to split this up a bit. In this video, I'm only gonna talk about how I go out and find the prospects, but let me just jump into this right now with you. So first, you need to know who you're targeting, the vertical niche, right? So for our new email marketing services, we're targeting six to seven figure info product and e-learning businesses, right? People who sell education online, e-books, courses, programs, coaching programs, training programs, any kind of information or online education, right? Those types of businesses. Now, we're targeting six to seven figure businesses because we want businesses who are already up and running. I can't, it's very hard to take someone who doesn't have any sales or doesn't have a proven offer and get them results, right? So we're looking for people who already have an offer that converts, who already have sales coming in. We want to help them explode their sales, right? Blow up their business. So how are we gonna help them do that? This is what you also need to know, the service. What are you offering your vertical niche, right? So we help info product companies scale profitably by launching an automated email marketing sales machine, okay? And this is just the initial, I'm probably gonna have to tweak this messaging around a bit, but this is our initial offer, right? And I know firsthand, the reason I pick this vertical niche and the services, I know firsthand how big of an impact it can make on these businesses, right? I have an info product and education business myself. I've used email marketing in pretty much all of my businesses. It's one of the things that I basically specialize in and I've used it to grow all of my businesses. So the info product space, I just launched an info product business back in February of this year, February 2020. And I brought it from 10K a month in March to over $25,000 per month in April. And the only thing that I did differently, I didn't spend a ton more in ads, all I did was install this email marketing sales machine, right? So now I'm taking what I've already implemented in my own business and what I've already gotten results for in my own business. I've proven it there and I'm rolling it out as a service to other businesses. I'm duplicating the system to these other info product businesses, okay? So this is, I wanted to cover that real quickly because a lot of entrepreneurs, new entrepreneurs especially, they'll jump in and say, I picked this niche and they have no rhyme or reason why, right? They don't, they just pick it out of thin air because they think it's going to make them the most amount of money, but they have no idea like why they picked it other than that, okay? So for me, I personally have an info product business, so I have the experience in that industry. I have the interest, I'm very interested in that industry, because I have a business there, right? So I can kind of kill two birds with one stone. I can grow my business and take strategies and implement new strategies in my own info product business and take what works and sell it as a service to other info product businesses, the things that work best, okay? So whenever you're picking a niche, pick something that you're at least somewhat interested in or best case, something that you already have experience in, right? Yourself, whether it's your own business or whether it's like if you had a day job, you might have worked in that industry before, you're always on a pick something that you're either interested in or you have experience with ideally, okay? So those are the first two things, vertical niche, six to seven figure, info product and e-learning businesses. What is a service we help them scale profitably by launching an automated email marketing sales machine, right? To help them turn more of their existing asset, their email list into more sales and more customers and more profits in their business. So how do we go out and find prospects, okay? So I get this question a lot like how do I find like leads and prospects and clients for X niche or this niche or that niche, right? And what I always like to do the easiest way for you to start is ask this question. Where do they hang out, okay? Where do your target market, your vertical niche, where do they hang out? Well, websites, right? So in my case, these are some of the top e-learning companies or platforms, right? All like infopreneurs and like info publishers and info product businesses, they're hanging out on these platforms, right? Udemy, LinkedIn Learn, Skillshare, discoverer.teachable.com, Thinkific, Kajabi, Coursera, right? They're creating their courses there. And a lot of these sites have their own marketplaces of courses as well. So here's what I'm going to do, right? I have a very simple lead list here. And my VA is doing this right now, but I'm just going to show you an example so you understand the process, okay? So let's just go to the first one here, Udemy. I already have it on my screen, okay? So why are we going to Udemy? Because we know that info product businesses and entrepreneurs are hanging out on this platform. So the first thing I want to do is I'm going to go to categories here. And there's all of these different categories of people who are creating info products. And people, these are all potential prospects and leads, okay? So what I want to do is I'm just going to jump into let's just do personal development, for example, okay? Something outside of business. So as you can see here, look at this. All of these courses here, Jonathan Levi, Lisa Powers, Kane Ramsey, these have 20,000 reviews. Now, what are these reviews from? They're from customers, right? So this person has at least 23,000 customers. So 106,922 students, okay? So they're probably doing six figures a year or more. So this is a potential lead, right? So Kane Ramsey, I'm going to type that in here. Let's go website or let's just do source Udemy. And let's see, what is this? Ecology. Let's see if we can find something on this guy. Kane Ramsey is an internationally bestselling instructor, social entrepreneur and is admired by the world's top masterminds in the modern field of applied psychology. So I don't see, oh right here, this might be his website here. Let's see if we can just copy this, paste it in. So yeah, look at this, okay? So this is, I'm pretty sure this is his site here, Ecology, Modern Academy of Modern Applied Psychology, Enrolled Today, okay? So what I'm going to do is, you can very simply grab their, a lot of the time you can get their email address here, okay? So I'm just, this is not ideal. It's a support email. But what I'm doing is my, my virtual assistant is going through and trying to, she's digging through Google and she's trying to find this guy's email address, right? So let me just do this. I'm going to do insert one left. Let's just post this in here, right? Website. Let's take this here, okay? Industry, personal development, psychology. Note section. You can write whatever you want in here, okay? So I might make notes that are useful to myself. Things like, okay, maybe he has 106,000 students. That's, that's a good lead for me because that means he's making some cash. Let's see, what else information would be useful here when we're going out to sell him? Let's see if we can click on his name. Yes, we can. Oh, right here. 430,000 students. Okay. So let's actually correct this. 430,000 students. Let's look at his site here. So let's go to ecology.com. Let's to look their perfect e-learning company and roll today. So they got this, ecology monthly, ecology annual. So I might make a note here, right? We're selling email marketing as a service and this is really impromptu guys. Like I didn't plan this out so that's why I'm humming and hawing here and going through their site. But let's just go here and one note I'm going to make is they do not have, they don't have a lead magnet, right? So there's one of the sequences that we set up as a welcome sequence and that's designed to take someone who's just a visitor on their website and get them to opt in. And then we set up a sequence to turn that opt in or that person, that prospect into a paying customer. So if we go back here, okay, we see it's a $39 a month membership program. So what we could actually help them do is roll out a lead magnet that first gets them into their email list. And then we can set up a follow up campaign, an email campaign to sell this $39 per month package, okay? So I'm just making notes here, I'm making notes about the actual lead and again, my virtual assistants doing this because it's very time consuming. But if you're looking for a free method to get targeted leads and make a list like this, this doesn't take anything more than your time personally, okay? So let's do another one. Let's just do an example here. I'm going to go back, let's just go to personal development again. Let's take this guy, Jonathan Levi, scroll down, become a super learner, pretty sweet. Awesome, 242,000 students. You guys think this would be a good lead? I think so, right? So Jonathan Levi, let's go Udemy, personal website. Let's just type in this guy into Google. Let's see what comes up. All right, here, super human academy. Okay, so this looks like his site here. What happens if I do this? So let's do this. I'm going to copy his website. Now let's see if we can get an email. Is there a contact or something here? Oh, he has a pop up. Okay. So we're going to write here already has an E, already has lead magnet. So what I might do next is I might just put in my first name here and my email address and just do some research on his email list, see which kind of sequences he's sending, see what kind of emails he's sending, and then I can give him some kind of analysis of how we can help, right? So I'm doing research here. It's not push button riches here, guys. This is work, right? If you want a real successful business, don't listen to the gurus. It's not as easy as pressing a button. So I don't see any email. So I'm just going to leave that blank for now, and I'll send this over to my VA. She'll go dig it up on Google somewhere or through his LinkedIn profile or she'll find it somewhere. She's pretty good at that. But can you guys see what I'm doing here, right? I am going, I'm finding people who fit my vertical niche six to seven figure info product businesses. How do we know that? Well, this dude has 242,000 students. So even if, and this is a $104 course. So even if he was just selling a course for $1, he still has, you know, six figures worth of sales. But this is a $100 course. So this guy's making some good cash, right? I don't know what the fees are on you to me. But we looked for six to seven figure info product businesses, and we're selling an email marketing and automation and automated email marketing service. And then what we did was we found out where they're hanging out. And I'm just scraping the tip of the iceberg here, right? So I'm just going after you to me. There's all these other sites here. So there's LinkedIn Learn Skillshare, Discover Teachable, ThinkEffic, Kajabi, Coursera. My VA is going to go through all these sites and scrape through all the leads and make a list of all the best ones she's going to make notes here. So she's writing in the name, their website. She's going to write in their email. She's going to go find their email address right in the source of where she found them, the industry. So these are personal development, but there's tons of different industries in the info product space and then notes on these actual leads. Now, the next step in the process for me is I'm going to do some targeted outreach, right? So I talk about, you know, setting up automation and setting up, you know, all these cold email campaigns where you just set it up and it drips out by itself or automated LinkedIn, but I'm taking a different approach here, okay? Because I'm testing my message. I'm still testing out my message. And this is what I did at the beginning of growth response when I first started with our LinkedIn service. I'm testing my message. So what I'm going to do is I'm going to reach out, once this list is done in a couple of days, I'm going to start reaching out on a variety of different platforms. I'm going to connect with them on LinkedIn. I'm going to send a personalized connection request, personalized message. I'm going to send them an email with a personalized video. And then I'm going to follow up on LinkedIn and email, maybe even give them a phone call if we can find their phone number, right? So the purpose of this is I can test my message in the next 30 days. If I just do this, if I just reach out to 10 people per day for the next 30 days and I have personalized outreach that way, I can test my new offer here on cold traffic and see if it converts, see if this message resonates with these info product businesses. Now worst case, I just need to switch up my message and then I can spend the next 30 days going after another lead list and testing the new message. Best case is I locked down a few clients at a high ticket price for our services and cheap, right? We can lock down a few clients on this service and we'll have validated our entire business. Now we can automate things. Now we can automate the messaging, the prospecting. We can start setting up maybe some potential Facebook ad campaigns or YouTube ad campaigns to get them to come to us, right? So what I'm doing now is I'm pin, I'm, this is the very early phases of launching this new email marketing service. So we're building a list of leads, right? We've gotten clear on the actual niche and the service we're providing and who we're focused on. We found out where they're hanging out. We're going to create a list of leads of targeted leads and we have information for each of these leads that my virtual assistant is going through. And the next step is next week after July 4th, I'm going to probably get pretty drunk this weekend. My buddy's bachelor party is I'm going to do reach out for 30 days straight hard personalized reach out. I'm going to reach out on LinkedIn, email potentially even phone call. I'm going to shoot personalized videos like this. Hey, so and so I saw you running off awesome info product business. Hey, Jonathan, I saw you run a personal development super learning business on you to me. You have 240,000 students. It looks like you already have a lead magnet on your site, but I noticed you didn't have these follow-up campaigns. We can really help you with that. What we do is we help businesses just like yours, info product businesses scale more profitably with automated email marketing sales machines. Would you be interested in a 15 minute phone call? Okay, so I just did that off the top of my head. That's exactly what I'm going to be doing. Business does not need to be complicated guys. Like all you have to do, make a list, figure out your offer first, the niche that you're targeting, figure out what you're offering that niche, figure out where they're hanging out, build a list of leads and reach out to them, right? Figure out if they want what you're offering, right to solve a problem they have. Okay, so that's going to be it for this video guys. I hope this is valuable to you. I just, it was kind of like a, you know, an over the shoulder type of video. I don't usually make these, but hopefully it gives you some ideas, right? On how to do outreach and get some clients for your business, whether again you're a job service agency or business, you're an SMMA, you're a freelance or consultant. This is how I launch a new offering is I just, I just do really targeted outreach to a very targeted list and I send them personalized messages and videos just like what I talked about here. Okay, so that's it for this video. Give me a like if you guys found this valuable, comment below if you have any questions and I'll see you in the next one.