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Uploaded on Dec 5, 2007
GO Film's Christopher Guest Unleashes the Actor Within Lance Armstrong for Nike Livestrong Collection
With a pair of spots touting the Nike Livestrong Collection, Christopher Guest of GO Film draws a powerhouse performance from cycling legend Lance Armstrong. Establishing Armstrong as a Dick's Sporting Goods store manager (in fact, the retailer is carrying the collection), the first spot has him on a treadmill, dispensing training advice to a customer... though the young man is only interested in light cardio, Armstrong implores him to "Feed the Warrior" inside and "kill the coward" within.