 As the world's most powerful B2B social media platform, LinkedIn is the go-to place for many industries, including the hospitality industry. Today we're looking at some of LinkedIn's most popular content formats. Formats that engage your audience and your ideal clients. We're also looking at some ideas on how you can get started with each format. So stick around. Hi everyone, it's Leanne and I love creating content for LinkedIn. I am a prolific content creator and I've seen trends come and go over the years about what types of content resonate with our target audience. Well, today we're looking at six of LinkedIn's most popular content formats, including the ever popular and engaging poll, the fun to view carousel and the newly added LinkedIn Live and LinkedIn Stories. Before we look at these content formats and some ideas to get you started in each and every one of them, don't forget to subscribe to my YouTube channel and click on that little bell to be notified of new content. LinkedIn and personal branding is my jam and hospitality professionals are my people. I'm here to provide content that you can use to help elevate your day, your career and your personal brand. So let's take a look at these six of popular LinkedIn content formats starting with the ever popular text post. Text posts are still one of the best ways to communicate your ideas clearly. And right now LinkedIn has started to roll out and increase in the number of characters that you can use to create your text post. Originally it was about 1300 characters but now some of us have 3000 characters or 500 words to communicate our ideas. Whether you create a post of 100 characters or 3000 characters, there's a few rules that you should abide by when creating your LinkedIn text post. Open up your post with a compelling statement. Also known as the hook, the first line of copy should compel your audience to read through the rest of the post. As you've probably noticed on LinkedIn, it only features the first couple lines of your post before jumping into any accompanying images. You want your reader to hit read more so they can go through the rest of your post. Secondly, if relevant, tag other individuals in your post. Tagging helps attract the attention of those who are being tagged and they may be able to give your post some extra algorithm love. A best practice though, ensure you're only tagging relevant parties so as not to come across as spammy. Thirdly, add a call to action to the discussion. This could be a call to comment below or to offer people's opinions but if you create a two-way dialogue with your audience, you will get more engagement on your post. Fourthly, use relevant hashtags. These are those conversation sorters where people can find conversations and discussions on LinkedIn using keywords. And finally, if you are creating a lengthy post, break up the copy with carriage returns and emojis. These are both proved popular to help our visual eye continue to read without getting lost and bored in the copy. This is critically important if you do decide to use all 3,000 of those characters. The second content idea and probably the most popular is the LinkedIn poll. Polls are a great way to engage your audience. It also allows the reader with a quick win because they can engage you in your poll with a simple click of the button. It moves your reader from being a passive observer to an active participant beyond the like button. The third most popular content idea is a post that has an image and canva.com has made it incredibly easy for hospitality professionals to create professional looking images to accompany their texts on LinkedIn. Consider using an image with minimal text to catch your reader's eye and draw them into the story of your post. The dimensions of your image can be either 1080 by 1080, which is the square image dimensions or the 1200 by 720 rectangle. Both work really well on LinkedIn. The fourth idea and one of my favorites is the carousel post. A carousel post is a series of images that follow one another in sequence and they take your reader along a story journey. To create a carousel post, create a series of images inside of Canva. But when you're downloading the posts, save it as a PDF and upload the PDF to your LinkedIn posts. Carousel posts can do a number of things. Number one, they can provide more information in the images that you provide. Number two, they can increase your reader's dwell time on the post and that's what the LinkedIn algorithm loves so it can give you more reach on the platform. And thirdly, you can build a story. So it's a great trick for sneak peeks and new product launches. The final content idea is LinkedIn Live. Live video is a great way to engage and build trust with your target audience. Now you do have to apply to receive LinkedIn Live and once you have it, then you can broadcast to your LinkedIn profile via a third-party streaming service like StreamYard, Zoom, or Restream. But when you are live, it shows up on your personal profile in the banner section and also can appear as a replay in your activity section. Live video is fantastic for the hospitality industry. It's a great way to show those behind the scenes shots and show what the experience is working with your product or service. No matter what kind of post you create, if your post performs well, you can extend its shelf life by adding it to your LinkedIn featured section. I did a post about the featured section not too long ago and you can access those ideas right here. So tell me friends, what kind of content do you most often lean on when you're on LinkedIn? Or rather, was there an idea today that sparked your curiosity and you're interested in learning more and applying it to your LinkedIn content? Drop your comments below and let's share some different ideas. We dive much deeper into these content formats in my course Profile to Profit. An enrollment is now open for a limited time. If you're interesting in leveling up your LinkedIn game, check our Profile to Profit over at liankhulderwood.com forward slash LinkedIn. Friends, creating content on LinkedIn and growing your brand as a result is a great way to build trust with your audience. Play around with these different content types, keep your audience on your toes and watch your LinkedIn presence grow. Enjoy the content, have a great week. Bye for now.