 The word is... The what? I said the word is... What? The word is, we're defining... Oh, for salient for crying out loud. Oh, that was salient enough. Ladies and gentlemen, the word is salient. So salient is obviously a stimulus that is clearly detectable by the organism. Oftentimes there are many, many stimuli in your environment and if you look closely at my eyes you'll see one here, one here, one here. Those aren't so salient to you. However, Brad's wonderful voice when he finally got loud enough, surely was. So salient stimuli are stimuli that stick out above the other stimuli in your environment. They could be auditory as you heard from Brad. They could be bright or like intense with magnitude as they were in some other video that we recorded which I can't even remember what that video was but it involved, oh, free operant avoidance, check it out. Now that's a salient stimulus. Anyway, ladies and gentlemen, have a good day.