 Rich Picks Daily is an online community for traders to exchange smart, straightforward, and profitable investment ideas. Join us today at richpicksdaily.com, subscribe to us on YouTube to learn useful stock trading secrets, and discover the next ten-banker. Hi, how's everybody doing today? I'm your host Rich, here on behalf of Rich TV Live with our very special guest, Stacy Gillespie, the chief innovation officer of Ritual Superfoods. How you doing today, Stacy? I'm doing great. It's a pleasure to be here today. Thank you for joining us. Very excited to have you on the show today. Ritual Superfoods has been a huge success already, and you guys are just getting started. I have a few questions I wanted to bring to you today, and maybe you can start off by telling us a little bit about yourself and how you got involved with Ritual Superfoods. Sure. Thank you. As you mentioned, my name is Stacy Gillespie. I have over 25 years' experience in brand and product strategies, specifically in natural and organic consumer packaged products. I've specialized specifically in whole food dietary supplements, herbal supplements, as well as functional foods, really leaning into my degree in human nutrition, Bachelors of Science, which has really helped give me that knowledge of the nutritional side, and also how to communicate that to the consumer, as well as how to formulate products that meet those consumers' needs. Wow. Well, you know what? Ritual Superfoods is very, very lucky to have you. Can you tell us a little bit about what your main goals are in 2021 to help generate revenue for Ritual? That's a great question. Well, as you mentioned, we are a new superfoods brand, and we're just launching our three flagship products, which we really want to make a success in the market for 2021. And then we're coming to market with some line extensions leading up to those products. We're in the same category as elixir powders, but of course, there are other categories in the hot beverages, lattes, hot chocolates, et cetera, that we're also going to be entering into. So that's really our focus is to get these products launched, make sure we get that consumer feedback, always consider tweaking as we go to market. We did get some consumer feedback early on, but we also want to make sure that we're fulfilling those consumers' needs. So that's our focus for this year. Fantastic. Ritual recently announced that it's gone, this is huge, on the shelves of bright aid. And I believe many other stores are coming on very, very soon. Can you break it down for our viewers what products you have helped formulate, which products you have helped formulate, and how they will be received by retail buyers in your mind? Sure. That's a great question. Well, our first three products that I helped formulate for Ritual superfoods are mushroom and adaptogen and hand salixers. There are three products. There is Lyme's main focus, Rishi Relax and Chaga Immune. And basically how I believe retailers will see these products when we did our due diligence in the overall category. We did see a huge trend in beverages, powdered beverages, or ready-to-dink beverages that featured functional mushrooms, specifically these Rishi, Chaga, more of these mushroom marsillias that you find in the marketplace today. What we found interesting, though, there were very few brands in this category. And the brands that were in this space had very limited options or flavor profiles. Specifically, many of them had already added sweeteners, like Estonia, monk fruit or even sugar in some cases. Another thing that we saw that was missing, another big trend in the marketplace being plant-based consumers are looking for that are adaptogens and herbs. And we really want to make it simple for the consumer as well as the retailer. So what we did is we took the right mushrooms that are trending the market with the right adaptogens that work together to support a specific function in the body, such as immune, mental focus, as well as relaxation. And that makes it simpler for the consumer on the shelf, given that they're looking for these key ingredients and then, oh, and here's the benefit. So we really wanted to simplify it. And of course, the major factor in all of that is taste at the end of the day. And that really came into our blending and formulation phase and really leans in on maintaining the authenticity of these herbs and botanical. So we're not adding any artificial flavorings or colorings or even ingredients that would otherwise be kind of off-putting. So we've had a nice harmony of these formulations because many adaptogens in the mushrooms can be quite bitter. Can you give us an idea and tell us what sets ritual foods apart from these competitors with the products you have helped create? Great question. Let's say in terms of the biggest differentiator, they taste really good. Because we aren't adding any sugars or artificial sweeteners or any kind of overbearing flavors, which, for example, people will add in peppermint or mint. Love it. Some people don't. It's very polarizing flavor. In some cases, you might find other flavorings out there like hot chocolate. But now we have a Rishi Relax, which has pure coqueo in it. But it's not going to taste like a hot chocolate. So we're really maintaining these authentic flavors for the adult with a discerning palate. And I was looking for those complex, robust notes that you would find in a really full-body cup of coffee or even a glass of wine. That's great. Can you give us a rundown on how long it takes to formulate a product line for ritual and what it entails on a daily basis? Oh, wow. Well, for myself, in terms of formulating products, I always look to the end consumer and what their needs are. And of course, what's in the marketplace. For me, I spend a lot of time engaging with the consumer. I actually do little secret shopper trips to retailers. I will look at Amazon comments to really look at our flagging certain things like, oh, I'm noticing people are complaining about Stevie and all of these products. Or that they have off-putting flavors. They can't mix it into their coffee or their latte. So, you know, taking in those consumer insights and creating what I would see a blue ocean opportunity in that space. So that's number one, really looking what's out there and what we make better in the market. For myself, I've been in the industry for a really long time. And so any opportunity, we can introduce new herbs, functional mushrooms and superfoods to a wide consumer base in a way that it's going to introduce them to health and wellness. I think that's a great platform. And so with Richwell, given our team and their experience in working with large national retailers, you know, that has to be mindful of that as well, making sure that these formulations would not only resonate with that consumer, but fulfill their main needs. And through our research, when you look at a lot of the market trends, of course, relaxation, stress management, immune health, of course, number one, especially this past year, as well as mental focus. People are really distracted and feeling overwhelmed. So also creating products that would fill those needs. We're living in a world right now where everybody is so focused on quality products, organic health, more so than ever. It just seems like this is an exploding new sector, exploding new industry and more so than ever. People are really trying to focus on their health, which is our health is our wealth. I say it every day, our health is our wealth. And, you know, I'm over 40 and once you get over 40, you start really thinking about your health a lot more. You feel it more to do and and I'm doing a lot of interviews with companies that are in organic foods, health and wellness, and I'm seeing it nutraceuticals. I'm seeing it more and more every day. Superfoods like ritual superfoods. So this is an exploding sector and I believe on a global scale, it will only get bigger. Now, with your amazing experience in formulation, products for ritual, can you go through your products and what they each do for the consumer and who is going to be buying them? OK, perfect. Well, all of these products, first and foremost, are designed for any adult looking to enhance their overall health and wellness. We do focus on the three products. So I'll start with Chog Immune, as you mentioned, COVID and people's concern about their immune health. People are looking for natural alternatives and we've seen a huge increase as well as consumer acceptance with the COVID disruption in the marketplace. So our Chog Immune, it's not a product that's meant to take when you're feeling your cold and flu coming on or you're feeling that itchiness in your throat. It's really a tonifying formulation, you know, plant based, really designed to help support your overall immune defenses from the inside out. And what I mean by that, these these mushrooms and these adaptogens that are in the formulation, Chog, the stragglers, Chizandra, these are all herbs that have been taken for years safely to support immune health, as I mentioned, as well as your upper respiratory health. We've also had an alethrow in there, which is an herb for helping stress management. So take it on a daily basis. It's really going to get immune, when I say strengthen your inner warrior, because all of these other plants also offer certain compounds that feed our healthy gut microbiome, which we are now learning, of course, has a huge influence on our overall immune health, digestive health and even how we feel on a daily basis. So all the formulations, including Chog immune, do have prebiotics in the formulations to support a healthy gut microbiome. We also have our Rishi Relax. This is one. These are all I love all these products, but this is a really nice formulation. As I mentioned, it has pure cocoa and just a hint of cinnamon in there, very pure with the Rishi as well as Ashwagandha. So very calming to the body if you're every feeling a little edgy at the end of the day. You're at work and you're like, oh, my God, I got to go on a on a podcast or radio show. And I just need to relax a little bit. You can sit down, have a cup of Rishi Relax. Or otherwise, if you're getting home from the end of the day, you're feeling really tense. You just need to help your body prepare for a good night's sleep. Again, all of those mushrooms, botanicals in the formulation will help calm the nerves and prepare your body for sleep. And what's great about the cocoa and cinnamon satisfies the senses. So those small hints of those flavors really make you feel a little bit more happier. And then, of course, we have our last one, which is lion's mane focus, which I say has the biggest bore of them all in terms of the punch that it packs. Lion's mane as well as rodeo are supercharged mushrooms and superfoods that are known to support cognitive health. They're also considered what's a hot word today called natropics. And this really ultimately means it helps to promote your cognitive function and your overall ability to recall, concentrate and stay focused. So that formulation is designed for anybody looking not only to support and maintain your overall cognitive health, which unfortunately does get a little foggy and decline as we age, the ingredients in there to really help to maintain your overall healthy function. But there's also herbs like the rodeo and bokoba, which help to strengthen and give your body energy. So also to help support your overall physical stamina as well as your mental performance. So great formulation. These herbs are a little bit stronger, like rodeo-la has a bit of a bitter punch. But again, we've balanced this out within the formulation. I would say it's closer to a dark espresso roast or a nice deep cup of French roast, which makes it a great addition to your cup of coffee or tea. If you're looking for that morning extra boost and you want to get to work the day, this perfectest formula either in hot water as a hot elixir or again, adding as an extra boost to your coffee or latte in the morning. Wow, that sounds, I want to try all these products. We live in a world now where it seems like they're legalizing illicit drugs, right? So people are taking illicit drugs for different things. I love the fact that with what you guys are doing is the complete opposite. Like people can feel good, people can feel stress-free by taking something healthy. So instead of going in that direction to deal with depression or anxiety, why not go in a direction of health and wellness? Absolutely love what you guys are doing. Now, if there was one thing that you would want shareholders to know about Ritual Super Foods, Inc., what would that be? Well, I'm really excited being the Chief Innovation Officer that we're really staying ahead of the curve. I've been in a very great fortunate position to join some recent Future Food Tech conferences and wow, it is mind-blowing. I have been in this industry as you mentioned for quite a long time over 25 years and to actually see vegan outpacing, certain vegans in terms of trends in the world and veganism is growing before vegan was kind of like a little bit of a cult on the side for many years. And so even just the whole shift of plant-based and it's not so much as, I don't, people feel like they have to eat just vegetables but what's happening in terms of the technology and protein specifically and certainly with Super Foods, how to get those concentrated proteins out to the consumer, the technology there is really growing. So that's where we're really really focusing our efforts right now is who can we collaborate and partner with to bring some of these excellent advanced technologies in terms of high, sorry, I wasn't saying fiber, fiber and protein, anything that's derived from a Super Food and it's good for you. Certainly that's something that we wanna bring to market if not first or in collaboration with another leading brand. Wow, that sounds fantastic. Well, you know what? I'm super excited to see what you guys are able to do. I wanna try the products myself. I'd like to try them all. Well, we'll make sure you get some. Yeah, I'd like to try them all and maybe some of our members that are watching from all over the world, we can maybe give out some samples. I know we've already done a little bit of that. Maybe we could do some more but I personally would love to try them and maybe even do a couple of videos explaining how I feel because like I said, I'm over 40 and I've noticed that my body doesn't feel the same as it did when I was 30 and this is a type of product, especially for someone, I guess that is maybe 40, 50 plus is going to be very interested to try because the upside and the potential for feeling better, relaxing, dealing with stress and anxiety is incredible. So I really, really applaud the work you are doing. Thank you for your effort in your service. And like I said, about Ritual Superfoods with our community, when we talked about this day one, they could open at 38 cents and today you're trading over a dollar. So it's already been a huge success despite the fact that you guys are just getting started. So thank you so much for joining us today and continue all your hard work and effort. It was a pleasure to be here Rich and be well to you all. Always a pleasure. Thank you for joining us today. The Chief Innovation Officer, Stacy Gillespie of Ritual Superfoods. Now, before I say goodbye, I just want to remind everyone that Ritual TV Live is strictly for information and education purposes. Please consult a financial advisor and do your due diligence, do your research before you invest in anything that we talk about here in Ritual TV Live. Now in saying that, I do believe that Ritual Superfoods is an amazing company with incredible upside and is just getting started. If you like the video, please smash the like button, comment down below, share the video everywhere and subscribe. If you're not winning, you're not watching, we bring you the winners and we bring them to you first. Pretty sure we were the first ones ever to talk about Ritual Superfoods and this will not be the last. Thank you so much for your time today, Stacy and thank you guys for watching. Have a great day, everybody.