 Tell me a time when you felt it is a very hard interview question and lots of actually felt the interview because they don't know how to answer the question tell me time you felt and what's your biggest failure in my last video I show you the grail framework and simple answers how you're able to answer this question perfectly in this video I'm gonna share with you the mock interview I have conducted on our YouTube live where I help someone to turn the bad answer into an amazing outstanding answer of tell me a time when you felt so make sure to stay until the end of the video where I share your additional tips how you can use the same strategies to improve your answer as well hey guys this is Dr. Nancy Lee a director product and feature in Forbes I've helped hundred people to land a dream PM job offer in fan companies and unicorn startup and continue to get promoted as a product leader in this channel we talk about tech trends and product management like and subscribe to get more free training in product management today here's a clip from my YouTube live Makita how are you and I'm saying good how are you I'm doing very well can you quickly introduce yourself sure hi I'm Malika I recently graduated from this school of business previously I worked for four years I buy from America as an analyst and I am currently trying to pivot into product management awesome by the way business analyst 100% you can become PM you have done something extremely similar to PM you just don't know how to package yourself okay what's your biggest failure tell me a time when you felt sure okay so this was the time when I was working with one of the client based out of Chicago in the food industry and he had an issue after covid when things turned his business down and he was not able to compete in the competitive landscape and I was responsible to give him strategies to implement in his product so that he can acquire more customers and clients I decided to do some research primary and secondary research to find what are the different verticals that he can integrate in his business and I started off doing one of the research that he can go for one of the solution as being a collaborator with his competitors and I started forming up the entire case how he can reach out because one of his competitors did a merger so I recommended him because the other competitor was actually a very good in the market and he was kind of coming as a new with a new different opportunities so I did all the entire research and recommended him to approach him directly and it kind of failed because they were not ready to go for it they wanted their own company not to a merger kind of thing or even because of the labor shortage in his business he was not able to do different events and different things that he really wanted to do so this was one of the failure that I kind of had while implementing that strategy but to overcome that failure I added one more as a backup so that he can ask in the universities as one of the strategy and add it as another event and eventually that worked out and he collaborated with few schools at my university itself to do business in long term as a long term plan. Your friend is very confusing okay the reason is confusing was because your answer wasn't structured and you spend a lot of time talking about why you failed and you spend very little time talking about how you recover from the failure there's too much details goes into stuff that you didn't bring the audience with you to understand exactly what went wrong for example can you summarize in one sentence what did you fail I think just coming up with the idea I I believe that it was a good one but it didn't turn out to be the best I could have done done more research on other things rather than just sticking with one idea that was one thing okay so basically your ideal your idea is fail to do what to add more business to to the company define what happens what kind of what does business do what what kind of business in terms of revenue you mean revenue yeah I meant more number of customers I would say what kind of business they're in so they are basically solving in the frat and sorority houses frat and sorority houses you want to get more client more user to do what to join them join the membership yeah to join the membership correct okay so now you need to summarize in one sentence regarding what's your what's the title of your role as a time I was a project lead it was more of a consulting client that came in the college and we were a part of their company for six months okay so most people were into you you are much older than you they are far far far out of flat houses they don't even know what the latest things for example we didn't even know they have like the people catered food inside of flat houses yeah I didn't know either because when I started working in I didn't know it there when I did some interviews with the stakeholders I came to know how they even the business works and said there are so many competitors exactly you need to add you need to use one sentence to educate your audience ahead of time especially people have been far away from colleges and nobody even understand we do not have pre-existing we have all the knowledges of what a separate house is we don't have pre-existing knowledge regarding what exactly is the new thing so by default you eat inside of flat houses but we never we never do that in the past even if you're you know you're in you're educating the US so therefore from the top you can say when I was a consultant to food catering companies at the flat house I fell to provide them the right strategy to increase the food sales to the flat house one sentence and then you are part of framework should describe what exactly happened which is all part from tell them how bad it is you can now you hear here comes here's a new new things going on in the flat house nowadays lots of catering company and they bring food to the flat house directly instead of like the students eat out and but our client have been they have seen declining of food orders in the flat house from the flat house and in contrast other food catering companies is doing on-campus event different kind of event and make a very fancy and student inside flat house decide not to eat inside a flat house and decide to go out for events are leading to the job of the revenue so now this job of revenue is extremely bad and this is leading to whatever 30% decline of sales and revenue for this food catering company they're going to lay off lots of info if if the businesses cannot recover quickly so therefore I step in try to solve the problem however my original solution didn't work out here is the three things I did to recover it number one I look into my original solutions and understand why they don't work out and then you only only use one sentence describe what's going on you say my original solution is to like integrate some sites into a do a merge acquisition with another competitor who can run on-campus event am I right yeah yeah yeah okay and and so that we can copy what our competitors doing hopefully student is going to do event and eat more food at those event yeah however after we implemented the sales and go up at all student does not go to the event and then I did investigation discovered that why they didn't go to event tell me one sentence okay so I'll just say that the merger with with the company that we were trying to do they didn't agree to our merger they didn't want to do a partnership oh they refuse so I discovered the the event organizer company organizing companies refuse collaborate with us because the margins and revenue share wasn't aligned okay step number two what did you do to fix this problem so to fix this problem I went with a backup strategy it was basically adding them as one of the vendors at UIUC to whichever events like our grad walk or any event that happens at U of I they can be the first primary vendor to serve at any of the events so we registered them over here very good I see the very good solution and say what you said I think it's very straightforward so this is clean this is easy to understand okay sir staff you did so when we fix it they had more number of clients to work with and they implemented the same strategy in different states as well it was just U of I in Illinois they implemented the strategy in different because they were serving all over the US okay great so the third step we made given how successful the step two works was in our school we gave them recommendation to grow nationally because this catering company also have national locations so they did the same strategy to become the rest of vendor for all big schools out there so what yeah yeah so what's the impact towards the end eventually the predicted growth the revenue growth would be around a million dollar this year the projected growth was in one school or all schools all schools all schools okay awesome so the impact is also very good towards the end we are able we were able to grow the revenue by one million dollars within a year by learning from this failure and implementing this new strategy so what did you learn from this mistake the failure you had earlier that just don't think whichever idea is good in your head is good for the company I learned that and I believe doing more research and doing more of brainstorming with my team members and understand their point of view as well this is what I learned in future I might be more proactive in research instead of just going with what I thought was good okay very good but it's too long let me rewrite the learning for you only have one sentence talk about learning okay so okay how we talk about learning is the following you can say whenever we create innovative ideas it's very important to do very comprehensive market research before we truly execute it because best ideas usually come from MVP and test out instead of just based on one brilliant ideas so it's very important to follow this agile methodology when implementing any new ideas does it okay okay so now this will make your story much more clean great impact and very important learning that's related to management which is MVP like you have a different trials instead of just say have a brilliant idea just go execute this is waterfall methodology so you're more suggesting what you learn is agile methodology basically sure okay so that's a much better answer much better yeah yeah yeah cool okay if you want to achieve the same kind of result there's three things you must do number one force yourself to answer the question in one sentence what is your failure what did you do that actually leading to failure in one sentence and second tip you must create unique impressive hook at the very beginning as our part of framework in the growl framework so people really love listening to it and if possible show some numbers to show how dramatic the failure is number three come to my youtube live to get free mock interviews I'm happy to help all of you guys and oh to Edward make sure to go to this link to download all the product manager interview questions database so get ready for your latest product management interview number four watch this free training regarding how you turn product from concept to execution this is most asked interview questions in product management interview and everybody's answers usually very long very bad make sure to spend lots of time studying this video as well like and subscribe gonna see you in my next video right here