 The other day I was grateful to run into one of my clients. He was hopefully happy to see me I was very happy to see him So we sat down and had coffee and had a chat and he said to me You would be so proud the other day. I was doing some of your culture stuff Now that stopped me in my tracks. There was so much wrong with that statement. First of all my culture stuff Rather than his the second is he saw culture stuff as Workshops he was doing some workshopping with his teams now I've spent 27 years in culture and In the culture space, there's often a misconception around there times when you're doing culture and times when you're not and That usually has to do with training or events. It's the other times that you're doing it Cultures and every day always on experience So I said to him I said well Tell me about your last meeting and he told me about it and I said you were doing culture there Tell me about the last conversation. You were doing culture there Every time a leader steps out and does something or does nothing they are doing culture So the first part to culture shaping as a leader purposeful leadership is to realize it is always on You are always doing culture whatever the last conversation you had that shaped culture whatever you did last that shaped culture and Keeping that in front of your in front of your eyes at all times The second part is that culture is never done So surround sound is required in shaping culture So there is the leader there is what the leader said what the leader did and the leader casting a shadow That's consistent with the culture But there are other parts to it that would be doing culture One is how are you hiring? How are you developing? How are you? communicating What is the the shape of development with your within your organization? There are a lot of pieces. That's just a few to shaping culture So if you're shaping culture always on it's yours not the consultants and The second part is all those formal levers in the organization That actually indicate to people where you're going and what you care about Have to be focused on the culture you want to create. I wish you the best of luck with it