 Wow, AdWik's iconic. I think AdWik's been, you know, it's phenomenal for me. So AdWik has been very important in finding insights to being able to educate myself on what's going on in the industry. I've been in this business a very long time and it is where I turn for a lot of the information about what brands are doing, what marketers are doing, not just now, but in the future. This was my first foray really into the AdTech, AdWik became really my go-to for just maintaining understanding of friends, what's going on, what's the concerns, where are the challenges, what are all the hot topics. I would, you know, log, I would read the actual magazines and I would learn so much of what was going on, what brands were excited about, what ad agencies were excited about and it's something that really helped me become what I am today. Great partnership, great content, great insight. No matter what industry you're in, we need to be ahead and be offering and showing them what's coming so that they know that we're there and AdWik I think does a really amazing job of always challenging us and helping keeping us on our toes. And the fact that you're bringing events like this Elevate AI, these are technologies and information that is so essential to where we're headed as marketers. I'm thrilled to be here. And so it's something that I'll always remember as a big part of my education and has molded me as an executive in entertainment and advertising. From the Gum Gum team, from all over the world, from Tokyo to London to Sydney, New York, Los Angeles, Chicago and everywhere in between, happy 40th anniversary AdWik, keep doing what you're doing. Happy birthday AdWik from the IBM Watson team. Happy 40th anniversary AdWik from the Ben team to you. Thank you and congrats on 40 years. Thank you so much for all the stuff that you've done for us.