 Okay, we're back live in Los Angeles, California where theCUBE is here on the ground doing our first day in all-grill CUBE around servicesangle.com. So for the folks out there that don't know, servicesangle.com is a new vertical publication that Wikibon and SiliconANGLE launched eight months ago. Kind of ridiculed for doing it, but now Dave, we're looking like geniuses now. It's really hot. You've been talking about it for over a year. It's a hot sector. Services is changing. We're here, HP's announcing with this CUBE press event a new revolution in their portfolio of always-on support. And we're gonna bring in what's being talked about earlier in this morning. Dave, a lot of experts. So, Seamus Dunn is with us. Seamus Dunn is the Vice President of HP Technology Services and he is coming to us live on Skype from Dublin. Seamus, can you hear us? I can hear you just fine. Well, thanks very much for making time. I know it's really, really excited about the new offerings we've been talking all morning, Seamus, about cloud and virtualization. I wonder if we could start there. Is that what you're doing? Talk about the impetus for... Okay, Seamus, can you hear us? I can right now, but I can't hear... Dave? Okay, Dave's had a little audio problem. So, Seamus, I'll ask you. So, welcome to the CUBE from Ireland. This is our first time we've ever done a global guest live on the CUBE. So, the question for you is, I want to hear about your view about the always-on portfolio and some of the customers that you're working with. So, tell us, as the expert out there, what you're hearing out there around data centers, some of the challenges that you're hearing and what these new support products do for your customers. Dave, John, thanks for that question. That's a great lead-in to data center care. So, the first thing you have to say about data center care is it's obviously supported the data center level. You heard Flynn and you hear some folks talk later about our three other offers, proactive care and foundation care and life cycle event services, where it's a lot about attaching support to the system, the device or the appliance. Data center care is about building support around your whole data center and environment. So, you have to start by answering the question you just asked. So, IT is changing. We know that. So, how is it changing? The first way we describe in HP, the way it's changing, is to talk about converged infrastructure. And I know that people have talked about that a lot already. But the characteristics of the convergence in the data center are that it's virtualized. So, you're building virtualized environments. You're talking about virtual, raw and physical machines. It's orchestrated. It's modular. It's open. There's no vendor lock-ins. There's a lot of multi-vander software and hardware. It's resilient. There's some redundancy built in. So, it's got all of those type of characteristics and that's the modern data center. And also, we're finding that most customers are on some sort of journey from their traditional environments. They're on a journey where they're perhaps standardizing. Perhaps they're moving further along and they're automating and they're virtualizing their environment. They're probably developing a self-service type of environment. They're experimenting with bursting public cloud service providers and the other terminology I heard you use with Scott earlier. And ultimately, some are getting ready to really take on the CIO as a broker. So, when you consider all of those type of environments, the problems that they have are very different. So, first of all, HP already has an industry-leading mission-critical support business. Where a lot of what we do is we guarantee you stability and uptime of your equipment. That proposition is less relevant in the data centers that customers are building out now that I just described. And as they move to a convergence of infrastructure and make this journey to the CIO become the service broker, it's really about what they're really doing is they're trying to develop business agility around their environment. Some CIOs, some CXOs actually talk about IT as a profit center for some IT is their business completely. It's not a cost center. So, the needs are very different and they're looking for business agility with their IT environment. And they're also looking for cost effectiveness and a return on that environment. And it's multi-sourced. They want a lot of choice about what they do with it and it's very multi-sourced. Multi-sourced in every dimension. The way they purchase their infrastructure and software, the way they use it, who they get it from, it's very multi-sourced. Some of it is on-premise and it's off-premise. So, there's a lot of complexity is the price of some of this business agility that they're driving and it's very hard to support. We've been discovering that the hard way to be frank. We started, for example, a number of years ago with hyperscale customers, some well-known household names, particularly on the West Coast and in China, also in Europe. And they had such specific needs. They were buying gear from us in the tens of thousands that ago. And our support models just didn't scale. You can't attach support to that many devices and expect it to scale, either from the experience you're going to get for support or from the pricing of it. It just didn't make sense. Even enterprises, as they were building out their environments or making whatever type of journey they were making, it didn't scale and their needs, the needs that we could give didn't work too well in terms of our traditional support models. And we didn't think really that there's anybody in the industry who's been doing this well. So, what we've figured and what we learned the hard way is it's just simply not easy to put a support agreement together. Turns out it's quite difficult to put a support agreement together for this complex environment. Sheamus, I'm back. Sheamus, if I can just jump in for a sec, because I want to drill down on that. So, we've heard from Scott about evolving and getting back to the operational side of the data centers. So yes, we see the top line as a key driver for CIOs being service brokers, but still the cost side of the equation is still relevant. As the new sea change of technologies with the blades, we saw Gen 8, some of those billions of dollars of R&D in there, but more importantly, energy. I mean, this is a huge multi-variable equation around cost, at the same time, the change in technology. So, you talked about virtualization. Energy's a big problem as well. Can you talk about all those factors and what it means to this whole data center care thing? I mean, how relevant and how reliable is that? Yeah, for sure. With the way data centers are scaling out, energy is becoming more and more efficient. So we work very closely with the ESSN organization, which I'm sure you know, the product divisions in ESSN, and they're building ever more energy-efficient devices. Now, what we can bring that to bear is how we introduce them and deploy them. The very good example is the ECO pod, is a PUE ratio of one point. Oh, you know, I won't quote the number. I might get it wrong, but it's incredibly low. I might get in trouble by PR people, but that's okay, quote it, guess. Okay, we'll take a guesstimate. You know, so first of all, building energy-efficient devices. Now, what we can bring, the evolved part of data center care is as you put your environment together and we help you with that, you're going to still be on a journey. There's an evolution that has to occur. So we'll build in a number of our life cycle services in there to help work with you to make that environment more efficient in general, but including energy efficiency. Now, we do with data center care, at least for now, we really think about it as an infrastructure support model for your data center. We'll help you with SLAs as you go to service providers. We've tended not so far to think of it as a facilities support model, at least not yet, but we will help with how that infrastructure goes together and operates well from an efficiency point of view in general, including energy efficiency. So, okay, so my next question is, we've talked with Prith Banerjee going way back to 2009 and recently at HP Discover, and it seems to be playing out with GN8 and Moonshot and some other products, is this notion of a data center operating system, an area that we're covering on Silicon Angle and on services angle. When you start getting into hyperscales data centers, you know, up to size energy, there's all these other factors, multi-vendor components, flash memory, different kinds of services, you got infrastructure service, so you have kind of a hybrid or managed environment now that's the data center. So, software's tying us all together. How do you guys fit into that care model and you guys, you know, deploying those kinds of paradigms and methodologies or is that still too far out? Well, the hyperscale customers are a unique segment. I mean, just as you said, you obviously know about our Moonshot program, we're going to revolutionize the servers and infrastructure to go into the hyperscale customers. The hyperscale data centers in general are very technically savvy folks and there's a lot of difference in the software stack for those groups. You've probably heard about things like Hadoop and the database management system, how they deal with unstructured and big data explosions. So we're really for now focusing at least at the hyperscale group on the infrastructure layer and the OS layer and some tools. Really the hyperscale customers are tending to build out and drive the software stack up to the database management themselves. So we're staying engaged and involved. We're working with a lot of different software vendors but that's not in the hyperscale space where we see the real value of data center care in the short term. Data center care in the short term would really be looking after data center at the infrastructure layer and taking the need for the hyperscale customers to have to worry about that and think more about how they're going to deal with this explosion of data that they're managing. Shamus, this is Dave Vellante. Can you hear me okay? Yes, I can hear you just fine, that's great. So I wanted to go back to this notion. You said that you had a number of early hyperscale customers in California, Europe and also China and it's a little forward thinking but have they started to talk to you about different pricing models? Maybe service is a service, if you will. Just changing the way, maybe consuming services differently, maybe by the drink. Can you talk about that a little bit? Well, they've talked to us about pricing in a lot of different ways. I mean, some of the hyperscale groups and actually we think about it in three tiers. There's the giants who I'm sure you could list their names off yourself without me speaking to. And then there's a mid tier and then there's a kind of a smaller tier and each tier has slightly different needs but I can tell you that over the last number of years we've talked a lot about pricing models and really when people say more efficient support, better support, a lot of that is changing the cost model for how we deliver that support and passing some of that benefit on. So we've done a number of things that are really, it's not so much pricing models. In fact, it's almost unique to every customer. It's so different with every customer in this service provider hyperscale space or this high performance computing space. The pricing approach has had to be very unique with them. They're very, very big deals that buy a lot but one underlying trend is they want very little service, very little basic service. If it goes down, take it out, put a new one in, manage by parts, they want supply chain innovation. Innovate in our supply chain and our parts management in a way that just makes it extremely cheap at their scale and we've done a lot of that automated on-site parts management, self-service parts management. We've done a lot of supply chain innovation to take that level of cost structure out and hand that over to the customer. However, when they have an issue, the hyperscale customers wouldn't articulate it quite this way, but essentially to us, they want mission critical support. The best people we got right away, immediately noted they get us true. We want one number, we don't want questions about which box it was. So we've had to put a specific model where we give very thin layers of basic support, very heavy layers of strong mission critical call handling support, our best engineers have on-site as fast as they can and manage that in a custom way so it's priced that makes sense for them at their scale. And that's what we've meant by learning a lot from hyperscale. It turns out it's not easy to take all the different things you can do across all the infrastructure elements you've got and put it together in one deal at a price that works for a big customer like that. And we've spent a couple of years learning the hard way how to do that properly. Does that answer what you're looking for, David? Yes it does, thank you. I had another follow up. Can you talk about the data center movement in Ireland? What firms are doing, moving there with their larger data centers? You mentioned the pod with, I think it's a 1.1 or 1.2 PUE. What's happening with the data center movement in Ireland locally? There's a couple of things that I can say from my perspective of being in Ireland. So first you should know that I just came back from living in Houston for almost three years, working with our server division in Houston. Learned a lot about JNA, traveled around with a lot of customers on the West Coast. Coming back to Ireland's been an interesting experience. And the first thing I have to say is we do data center care right. I can't see who can compete with us. And I mean that seriously and here's why. Because you not only have to take all of the capabilities that you have to get her, but you have to be global. So in Ireland, we're finding that there are massive data centers disproportionate to the size of the country. And in fact we're seeing it in Scandinavia too also, where there's a huge build out of data centers. And there are a lot from companies arriving particularly from the US and the Americas, but also actually from Asia. And there's a multitude of different types, but large hyperscale style data centers have to go global and they're choosing places like Ireland to do it in. And the same services needs exist here as existed in the West Coast. And how did it get the same pricing? How did it get the same entitlement? How do we put the same deal together for a customer in Europe that they just had when they were in California or Texas or wherever else? So the movement, the data center movement if you like is the same here as it is elsewhere. The interesting thing to see is just how global the nature of the data center revolution has become. Well, Shamus, thank you very much for staying up with us. I know it's late there. It was great to have you on theCUBE. Welcome back home. And looking forward to future interactions with you. Shamus Dunn, everybody. Shamus, thanks so much. We're going to have you on theCUBE again in Boston in Palo Alto when we do our shows. We'd like to tap you as our data center Irish connection, if that's cool with you. More than happy to do it. Okay, thank you very much, Shamus. And we'll be right back with more great content here in LA with services angle.com. Our first CUBE event for services angle.com, services angle.com is our reference point for innovation around services, the disruption of services. And Alex Williams is the managing editor of services angle. It's growing, it's changing. We're excited, HP supporting us. We endorse them, they endorse us. So we're really excited. We'll be right back with more great content.