 Okay, we're back live inside the Cube at the Stratoconference in Silicon Valley where the future was in being invented as we speak in Silicon Valley and from entrepreneurs around the globe. This is siliconangle.tv's and siliconangle.com's. The Cube, our flagship telecast. We go out to the top tech events and extract the signal from the noise and share that with you. We're all open source content. We love it. We'd love to talk to the smartest people we can find and share their knowledge with you. I'm John Furrier, the founder of siliconangle.com and my guests now on this segment are the founders and the guys. I got a founder, I call you founder, I guess. The guys who run Stratoconference, put it together, the program chairs, Ed Dunbill and Alster Kroll. Welcome back to the Cube. Thanks. I know you guys are super busy and tired. You got to do the content. You got to do schmoozing. You got to do the meetings with everybody, all the logistics. Congratulations on a fantastic event. First thing, how do you guys feel? Tired, exhausted, excited? All of the above? Yes, absolutely. We're thrilled because we have another sell out event. Last year, we sold out about 1,300. This year, we're somewhere near 2,500. So it's absolutely thrilling to us to just see the growth of this and feel all the excitement around the show. Well, I just want to just say to the folks out there, O'Reilly Media has been fantastic to work with SiliconANGLE, Wikibon, love these guys. High quality content, great community, great people. They're really smart. And these two guys here have put on a really amazing program with Strata since the beginning, expanded the coverage and done it in a very elegant way to satisfy multiple stakeholders. Guys, congratulations. I guess on that note, after the congratulatory, Shmoos is more of what's different this year and obviously the sell out and everything else. There is more themes, a lot more live streaming you guys have implemented. But overall, just a lot of great content in every direction. I mean, big day is affecting not just one sector. It seems to be a whole new industry. I compare it to the personal computer industry back in the late 70s, early 80s where an entire new ecosystem of entrepreneurs and players emerged. It seems to have that kind of vibe here because it affects everything, life, society. Talk about the diversity here. Well, the original brief for Strata was that this was going to be about not just big data but also new interfaces to collect and share information and ubiquitous computing that everyone can get to. And that really changes not just work but also how we play, how we love, how we learn. And the thing that's drawn me to the Strata content and the reason I got involved is because big data is really where computers touch people. I mean, that data is so often the parts of our lives. We heard someone on Tuesday that's