 12 rules to increase your video quality in this video kind of funny. We're talking about videos I'm going to give you the 12 rules to increase your video quality and we're starting right now Now if you're new to my channel, my name is JR Fisher I've been selling online since 2009 and I virtually started with no experience whatsoever I couldn't even type and real truth be told I still can't type but I've learned a few things along the way So on this channel, I try to help you start run and grow your online business by showing you techniques that we use to sell Millions of dollars worth of physical and digital products online I even have my branded products on thousands of websites Including Walmart now if you need some training to sell online I have a great gift for you at the end of this video. I'm going to give you a 97 dollar course that's absolutely free all you have to do is click the link to get it So you're going to want to stay until the very end now. Have you tried to do videos on YouTube? Have you tried to post them on there? What have you found that works for you? What have you found that didn't work for you? If you would put that in the comments below that would be super helpful Especially if you found some things that work so other people could see it and they too could get good results also, don't forget to subscribe to this channel and The notification bell right next to the subscribe button there You got to hit that and you've got to turn it on so that it says all notifications If you do that what YouTube will do is they'll notify you every time I do a video and you'll get that free training That's a deal. You don't want to miss that so make sure you subscribe now and click that little bell only take you a second Okay, let's get started number one where you shoot your videos now. You think that doesn't make a difference It makes a huge huge difference If it's going to be indoors or it's going to be outdoors now I will tell you indoors is much harder to shoot videos than outdoors now I'm indoors now the setup I have now I'm indoors and I have a lot of lights around me And it's important that I have all these lights because there's no window in the room If you're going to film indoors and you don't have a lot of lights I do suggest that you get by an open window an open window and that daylight coming will give you just about the Best light there is but unfortunately, most of us don't have that. I know I don't have that in this particular setup Now the next best place to film is outdoors But you really kind of have to be careful about this because it can be cloudy or it can be overly sunny And if you're going to film outdoors the best time to do that is in the early morning as the sun's coming up or Later in the afternoon as the sun's starting to go down a little bit now when it's dark But just when the sun is not overhead if you try to film in the middle of the day Overhead light like that's going to cast a lot of shadows. It's gonna be very difficult to get a good video when you do that number two What kind of camera use now? I'm filming right now with a DSLR 3500 and I will put a link in the Description there so you can see that camera cell phones nowadays have incredible cameras But if you're thinking about not using your cell phone and you're going to get a camera like what I'm using right now at DSLR Make sure that you have Audio input in there because the audio that you're going to get off one of these cameras is not very good I have a little microphone right here, and it's a wireless microphone that goes to the camera And that's going to give me the best sound or a microphone like this that's hooked up to my desk So you want to make sure if you are going to get a camera that You're going to use like a Nikon or a Canon or something like that that it does have that audio jack input now You can also do this with a cell phone They have adapters that you can plug in and I can use the same microphone that I'm using right now with this Nikon Camera on my cell phone So make sure you do that if you're going to hold the phone any further than about this from your face You know maybe a foot or two the audio is just not going to be any good It's going to pick up a lot of exterior noise and it's just going to be a real echoey sound So make sure you do that number three is use editing software now A lot of people will just shoot a video and they put it up online and quite honestly I make a lot of mistakes when I do a video and I have to say some things over and over again And you're going to probably find that you will too, but it's not just the mistakes that you want to get rid of Maybe you want to add music to it. Maybe you want to add sound effects Maybe you want to add you know words on the screen All of these things are super important and they make your video a little bit more interesting and interactive So you want to have good editing software now I like using Camtasia and it's available for Apple operating systems and also Android The free ones that are out there are okay and you can get a free one through Apple It's called iMovie and you get one through Android, which is Movie Maker But the problem with both of those is they're very limited when you're doing a video You're going to have different tracks and all the track is is a piece of information So one track may be the audio one track may be the video another track may be the words you put on the screen Another track may be the music and if you use the free ones They don't allow you a lot of tracks and they don't have a lot of presets that you can use So I highly recommend Camtasia and I will put a link below in the description so that you can get Camtasia It's a great editing software. I use it even for pictures. I edit pictures in there not just videos So it's a super good one. The next thing I would say is proper lighting now We briefly discussed lighting in step number one, but all we really talked about was indoors or outdoors What you're going to find Is that when you film indoors? You need a lot of light and you don't have to get you know expensive lights like what I showed you in the video here You can go to Home Depot or you can go to Target or whatever and set up some lights And they're they may not be as bright or may not have the right color But they're going to be better than if you don't have lights It's it's almost impossible to put too much light on yourself when you're filming a video And I don't know why that is but no matter how many lights I put on my video still look a little bit dark So make sure you're thinking about that I use a ring light and I also use newer square led lights that I have on me right now So make sure you have that lighting set up. It'll make your video so much better If you have bad sound nobody's going to listen. We already mentioned that But if you have bad video some more people are going to drop off So if you can have good lighting and you have good sound then more people are going to be staying on your video and watching it That's exactly what you want. Number five is use backdrops a lot of times we think well You know, I don't have a great place to film my videos You know, my house doesn't look good or my apartment or whatever and it's really simple if you look behind me This brick wall here is not a brick wall. It's a plastic backdrop that I bought for I think $22 So you can get these backdrops or backgrounds. You can look them up on amazon I've got some amazon links below there and I think this one is in it You can actually click and see where I got this particular backdrop and put that behind you and set it up in a room And it gives it a really cool appearance, right? So you've got this really cool brick wall back there and I've got you know City scenes and flowers and different things that we would use for a backdrop and it gives you that good background Now if you're not using a backdrop You need to really be aware of what is in the background because you want you want it as minimal as possible The more things you have in the background The more odds are people are going to get distracted and they're not going to pay attention to your video Which is not what you want So make sure you know that doors are closed windows are closed drapes are pulled You know, if you've got junk on a counter get all that stuff off there and make it a clean video So that people can concentrate on you and not all that junk behind you Number six have help with your videos. Now, what do I mean by that? Well, there's a couple areas like right now I have somebody who's acting as a videographer and they don't have to do a whole lot They don't have to zoom in around or refocus or any of that But they do have to turn the camera on and off And I have a screen below it right now that has a few bullet points And they can scroll through that so I can see the different bullet points If you don't have somebody to do that I totally understand but it doesn't have to be a professional videographer It could be somebody in your family. It could be one of your kids or a friend Anybody who's willing to hit that on off button and help you scroll and move stuff around works great And it will save you a ton of time if I had to get up from this desk constantly And you know hit buttons on my camera and do stuff on my computer It would take me twice as long to shoot this video So having that help, you know on your videos number six super important number seven You may not have good equipment. So number seven is rent equipment A lot of people don't realize that you could actually go to companies that you know do video taping And they have equipment for rent. They will rent you cameras. They'll they'll rent you microphones stands lights Whatever you want and this is really a good way to get started If you don't have the money to invest in buying all this equipment You can actually rent it from somebody and it oftentimes will help you figure out if you want that equipment The microphone I have right now and I'll put a link in the description as a sign house or microphone And I originally just rented it for the day and I liked it so much I went and bought it, but it was an expensive microphone And I didn't want to spend that kind of money and buy something like that if I hadn't used it Didn't know what it was like So I would highly suggest you do that and usually companies that do Video taping and photography and all that they're going to have some of the best equipment for rent They don't normally have junk because it has to last Plus it also tells you what equipment is good based on what they chose So go out and rent equipment. It's a great way to do it Number eight have good audio or microphone and we just kind of briefly touched on that But if you have an echoey sound or your camera is too far away and you don't use an external microphone Then your video quality is going to be very very poor Now you don't have to use the type of microphone I have here which is called a lavalier microphone You can use what's called a shotgun microphone Which is a microphone that will go on top of your camera once again I'll put a link in there for that or you can use an external microphone like this That has a stand on my desk here that I can move around And it has great sound and I also have a link in the description for this microphone here too That is going to make your video sound so much better People will watch a video that the visual part is not fantastic But if the sound is bad, nobody's going to watch your video sound is so so important So you know number eight having a good microphone is really important And once again the rule of thumb is if the camera is going to be more than an arm linked from you Then you're going to probably need an external microphone So if you're doing a selfie on your you know iPhone or something like that Yeah, this is this is okay to hold your arm out and do Your video but if you're going to get past that then the sound's just not going to be good And it's going to pick up all that ambient sound and you're going to need that external microphone Number nine, this is a big one a lot of people don't have this number nine have good content Actually help people out. Okay, so don't just hold up your camera and not have Good information that's going to really help people the reason people go to youtube or facebook or any of these places Is generally because they want to be entertained, right? So it's got to be entertaining or because they're trying to research and they're trying to learn how to do something So if you're not entertaining and you're not educating and if you can do both of those all the better But if you're not doing one of those two things then you're going to lose your audience Or worse yet nobody's going to watch any of your videos if you don't provide that to them And then number ten have a template for your video. What do I mean by that? You want to make sure that you have the same type of things you do in every video So in this video if you noticed I told you what the video was about I told you who I was I explained to you what I was going to cover on the video So you knew what to expect then I asked you for a subscription, which I hope you've done that I also asked you for comments and I asked you to turn on your notifications And I do this in every single video so that people will know what's coming and if they know what's coming It's kind of like a teaser Additionally, I told you I have a free course an e-commerce course worth 97 dollars Then I'll give you as a bonus for watching to the end of this video So if you can give some people at the end some type of bonus It's going to make them more likely to stay And listen to your video and then between all that you're going to have the body of the video And the body is where you actually deliver your content and give them the entertainment or education that they came for So that's pretty much my template for videos But you need to design one that works for you and all those components are really super important And at the end you want to remind them once again, you know to comment on your video To subscribe to your channel and to turn on notifications Number 11 is make sure your videos are scheduled on particular dates and time and the the fact is the more the better So if you want to do one video a week, that's fine But you know, if you can do two a week, it's better if you can do three a week It's better if you can do five a week. It's even better The one thing you want to refrain from and I've talked to some people who do a lot of videos and have big channels Is stay consistent. So if you're going to do 52 videos one a week for a year That's great. Go ahead and do that Don't do 52 videos over a period of 52 days and then not post for a year or six months or something like that You will have much fewer subscriptions if you do that It's kind of like a tv show if you were watching a tv show And you know, they were on once a week for two months and then all of a sudden disappeared You'd lose interest and you'd try to go find another another tv show. You wouldn't assume they were coming back So it's a whole lot better once you figured out how many you're going to do a year to break that up throughout the year And once again, the more the better now number 12 This is super important. You need to do videos on what they're interested in now the way we figure that out is we put in Our subject line into a software called tube buddy And i'll put a link to tube buddy below where you can actually try it out And uh, there's a free version of it and there's a paid version which I can also get you 20% discount on So that will be in the description below but tube buddy is awesome because what it does is it goes into youtube And it figures out what people are searching for and it brings back your odds of optimizing with that particular title And you can just keep changing the title a couple words here and there And there's a little meter on there and it will go up and down and it will show you What is the best title and what people are actually searching for so you can make videos people are already looking for So yours can get found So those are the top 12 rules to increase the quality of your videos Now if you do those things you can create better videos and if you have better videos that people are looking for That people enjoy guess what your channel grows and you get more viewers and subscribers Now have you done any of these things? I mean, what have you done to optimize your videos or to do better videos? Have you found some tricks and secrets you would like to share? Put them in the comments below if you've had problem shooting videos And you need some help put that in the comments below there too And i'll be happy to help you with that if you haven't subscribed so far Now's the time you're about to miss your chance go down there and subscribe right now and Bring the bell right turn on the notifications down there If you do that I can let you know every single time I do a new video and you won't miss any of the training As promised, I told you you could have my 97 dollar e-commerce course Absolutely free by just clicking the link in the description So go down there and grab that right now. I hope you like this video Make sure you click the like button if you did or the dislike if you don't either way Let me get your reaction. I would really appreciate it. Thanks so much for listening to this video and I'll see you next time Hey, thanks for watching my video. Don't forget to subscribe to my channel and click that little bell right there So you can be notified every time I do a new video Also, click on one of those videos there. Keep watching on my channel