 Our world, do you suck at building a personal brand or are you good? I'm gonna give you my, what I call my personal brand income accelerator theories. I'll give you some theories. You can disagree with me, agree with me. Everybody in the modern world has an opinion. Everybody's a genius now. So feel free to comment below if you disagree with what I'm about to say. But I'm gonna say the most important thing first. The most important thing I've ever taught and possibly the most important thing you'll ever learn in your life. I know this is a bold claim, but I'm gonna fulfill on this claim why this stream might be the most important thing you ever hear in your life. Here's why. Everybody agrees, Maslow's hierarchy of needs. You ever seen that? It's like, the first thing a human needs is food, shelter, water. If you don't have that, you don't care about anything else. After that, you need safety. You gotta save up some money. After that, you go for love. And all the way up to self-actualization, you start thinking about, oh, I got all life and become a philosopher. But if you don't have the bottom, you don't care about anything. So the bottom two parts of Maslow's hierarchy of needs have to do with money. Money is not the most important thing. But if you don't have money, you can never get to the other important things in life. You won't have any spare time. You'll be a slave to the machine, I call it. So then we ask ourselves, then what's the best way to make money that has the least brain damage? Because there's lots of ways to make money in this world that have a lot of brain damage. You could work 60 hours a week for the rest of your life until you're 93 years old, and then you could retire for six months and die. That, I mean, you made money, but that's not what we're talking about here. I call it return on brain damage. What has the most income potential for you with the least amount of brain damage? Like really slavery to the system, okay? And the answer is a monopoly. You know what a monopoly is? A monopoly is not a board game. Monopoly means nobody's allowed to compete with you. So the richest man, I have a list up here of the most influential people in history, some of these made money, some of them are artists, some of them are politicians. One of them, Rockefeller. J.D. Rockefeller is the richest person in modern history. He was worth the equivalent of $600 billion, three times richer than Elon Musk. You know why? Because he had a monopoly. He basically controlled all oil in the United States, even in the world almost. And if you tried to compete with him, he would shut you down. Now in the early 1900s, they passed a law called anti-trust law. He had all these trusts. It's actually named after Rockefeller's businesses. He formed these trusts, Standard Oil Trust. And the US government said, this is not fair. It's made it against the law over 100 years ago. But it was the quickest way to make money or not the quickest, but it was the best return. His profit margins were insanity because nobody could compete with him. So he'd set the price real high. It's illegal to do that. So, but you got to ask yourself, okay, what's the only legal monopoly on earth to make money? Anybody know the answer? There's only one thing in the United States in any country that hasn't been outlawed. That is, yes, it is a monopoly. It's a personal brand. Personal brand. If a customer likes me, Tai Lopez, and they go to buy something off mytailopes.com, there is nobody else that could be a competitor of mine. They can be substitutes, don't get confused. Substitutes, yes, but not competition. There's only one of me on earth in Los Angeles twin brother, which I don't have. So for you, when you're like trying to figure out, how do you make more money? You don't have a monopoly. I already know the answer to the question. You don't have a monopoly. Now some people say, no, Tai, I was, did a talk yesterday. I did, this month I did a conference, 7,000 people in Salt Lake, Utah, limitless. Gary Vee was there, David Goggins, and all these people were speaking. And I was talking to someone offstage about the power of personal brand. They're like, no, Tai, what about this person? They didn't build a personal brand. That's the past. Going forward, the richest people, every single woman and man that's gonna be the top 10, richest people in the world's gonna have a personal brand. And it's been that way for a long time, but it's really accelerating. There's a reason Elon Musk bought TwitterX. People say, oh, this guy's not smart. He's spent 44 billion on TwitterX. It's not even worth it. He now is the biggest, he owns the platform, the microphone, to make himself the biggest personal brand. And whoever has the biggest personal brand will be the world's first trillionaire. Now, Putin's probably already a trillionaire, but non-military, he owns a military, he owns nuclear weapons, essentially he controls. So Putin's wealthier than Elon Musk's, but the first non-military trillionaire in the United States or globally will be the man or woman who controls the largest personal brand. Elon has an insanity personal brand. The other most powerful personal brand in the world is Donald Trump. And a lot of people, you know, I talk about personal brands, people bring up other influencers. I hate them, the Kardashians. Well, you can hate or not hate, but if you can't beat them, you might wanna join them. You know that old saying, you can't beat it, join it. Well, Kim Kardashian, who's not the smartest person, but makes all the money. You, I bet you, you have a friend who's making more money than you, living a better life than you, more convenience in life, easier life. I'm not saying the goal of life is to have everything easy, but nobody wants to be a slave to the machine. And you look at them and you see the Kardashians, people get all pissed, like they get all up in their emotions up. Kim Kardashian, what does she have to offer the world? It doesn't matter, she's a personal brand. And then in fact, that mother, Chris, I met her once, Chris Jenner, she built her whole family into multiple personal brands, who's the first and youngest self-made female billionaire? One of that clan. That clan, who's another big family? That became a personal brand. The Trumps, Obama became a personal brand. When Obama went into office, he was worth like $2 million. When he left, right now, he's worth over $100 million. No, not billion, sorry, million. Now he's worth over $100 million. Why? He's got a book deal. What's a book, personal brand, in book form? He has a Netflix, paid him all his money, personal brand. So what's the quickest way people ask me to make my first million or for my first 10 grand? I'm on my personal brand. Now, I've taught a lot of people in terms of online business stuff, I think I've taught the most people, I've watched myself with any human in history. If you, it depends on what you count, paying customers and all paying customers. But certainly I'm up there and I've watched what works and I've thought about teaching personal branding. I had mixed feelings for a long time. I was like, well, I wanna build competitors to myself and I'm not encouraging narcissism, will it work for others? But recently I just realized I'm unlocking my code and about 80% of the big influencers in the world, the personal brands are either were my students or copy me or came to my house or flew to me. So I know what works. You name the top 10 influencers is like 80% of them. And I just started early, I'm gonna first mover. I wasn't the first, but I was one of the first. There was a couple of people before me. When I started, I'm more than a decade ago, I was like, nobody's really talking about personal brand. There wasn't even Instagram when I started. There was Twitter, there was YouTube was beginning. There was beginning of podcasts. There was beginning of masterminds. All these, I was one of the first podcasts in the business space, entrepreneur space and at first at scale. It's not me trying to brag about myself. I'm just saying I've thought about this for a long time whether you could do it. Now there's three reasons that you will say, I don't wanna do this. One, I did a seminar in Vegas yesterday and a girl was there and she's like, I don't know if I wanna put my face on something. Well, do you wanna be right or do you wanna be rich? Is my question to a lot of people. You have your strong conviction. No, Ty, I'm an introvert and I don't do those kinds of things. Don't you know, I label myself and stick myself in a box. Respect me, Ty. Okay, well, you can be right or you can be rich. A lot of people are gonna be right than rich. A lot of people are stupid. That's a stupid position to take. It's better to adapt your opinions to reality. The world changes quick. One of the greatest things of all times is not the smartest or the strongest who survive. It's the most adaptable to the environment in which they find themselves. Those are the people who win. So are you willing to adapt to a world where personal brands will rule all? A big part of why Apple surpassed Microsoft, you could say it's better software, better hardware, but you could also say Steve Jobs is a more beloved personal brand with his face in front. Bill Gates is one of the most well-known people, but not the most loved. So building a beloved personal brand is powerful. I remember when the 2017 Mr. Beast reached out, Ty, you're my inspiration. And you wanna come visit me. I didn't really know who he was. 2020 came to visit me. I took him to a Knicks game. One of the things we're talking about, he's like, hey, Ty, I've got 25 million YouTube subscribers now. I'm the fastest growing YouTuber. Next time you see me, before I'm 26 or 27, I'll be a billionaire. I'm gonna show the power of personal brand. In 2015, I called a friend. I said, VCs are making a big mistake. You're making a big mistake, VCs. You're not investing in personal brands. They're gonna rule the world. Gonna rule the world. You either are a personal brand yourself or you control a platform that has personal brands on it. TikTok, there's no one person in front of it. There is one dude who's the richest from owning TikTok. But TikTok allows other people to have personal brands. So you have two choices out here. If you want a monopoly, high-margin, high-profit margin business with the lowest chance of competition, you will have substitute, but no competition. You will build a personal brand. If you're super shy, you can build someone else's personal brand. It's not my favorite, but it does work. Or you can build an avatar-based one, meaning like a cartoon version. You can pay an actor. You can have your mom or brother or something step in. The preferred way that works the best is what Elon Musk did, bought Twitter, ex-made himself a personal brand. And then only then, in 2020, did he skyrocket to the richest person in the world. Don't ever underestimate how many cars he sells by 20 to 100 million people watching his tweets every single day. That's the power of a personal brand because once you have a personal brand, you can monetize it in hundreds of ways. I can monetize my personal brand by public speaking, charge 100 grand to do public speaking. I can do it through podcasts. I can do it through selling programs or courses. I can do it through book deals. I can do it through affiliate promoting somebody else and they give me a cut of what I sell. I can do it by taking equity in other people's businesses, getting free shares in their company by using my platform to promote their products. I can do, I was just on the Chris Crohn show. He's taking position in 10,000 businesses for free. 10,000 business owners, I think he told me his goal. To get it, he's an influencer in Utah. He's like, I'm gonna get, people give me what's called equity for consult. He does consulting and they give him equity. Like that's pretty powerful, isn't it? So you gotta ask yourself, are you gonna do this? Or are you so it has, nah, this doesn't work. Yeah, I mean, if you're a realtor, if you're an insurance agent, if you're a broke, if you're already rich, if you have a social media marketing agency, if you do Econ, every single person, if you don't build a brand, somebody will beat you. I guarantee you, it will be just like Steve Jobs and Apple skyrocketing past Microsoft. Microsoft is the dominant company for about 10, 20 years. The Ding Dongs at Apple kicked out, they fired Steve Jobs, their best personal brand. Apple stayed status quo, then they brought him back the personal brand and Apple became the first trillion dollar company in history. So you're either, even this guy right here, oh, actually I don't have them on this one. I was gonna show Warren Buffet, the best investor of modern times. He has a personal brand. So my question to you is what did they teach you in school? Did they teach you what you need to know? How do you build yourself or your product? I have a four step, I'll just give it to you. I've got a paid program that I launched recently called the Personal Brand Income Accelerator, but I'll give you the beginning of it for free, a very important thing, not just something stupid for free. There's four things, there's just four things on a pie graph. If I had a graph, I don't have a whiteboard here, but if I had a whiteboard, I just draw a pie graph divided in four pieces of pie. The first one is what's your niche? Nobody can be totally broad. What's your niche? Nobody can be totally broad. Even Elon Musk talks about the same subjects all the time. No, you can't just say I'm an influencer to the entire world. Even the Kardashians, their niche is women. Men don't follow the Kardashians. I've never met a dude, I'm sure some do. I've never met a dude who's like, yeah, I was watching the Kardashian show yesterday, I'm like, never. I've met women who say that. So the Kardashian, their niche was women, female audience, Steve Jobs was tech nerds, people who like hardware. Warren Buffett's was investors. So you have first part of the pie is what's your niche? The more beginner you are, pick really small. I picked books. In 2012, 2013, I was like books. I love books. I'm gonna build a person around my books. I know a lot about books. I've been reading books since I was two years old. It'll be hard to compete with me. I'll talk about books and a hell of a lot. I had read that Jeff Bezos built Amazon around books because it was such a good market. So I was like, ah, I'll do books. So books. So that's your niche. Well, everybody put it in a comment. What's your niche gonna be? What's your, by the way, for those of you I'm streaming on Insta, I got booted off TikTok last week. So I'm still in TikTok, I'm banned on TikTok for a while. So for those of you on Instagram, YouTube, Twitter, Facebook, you should go over to my private Zoom. Now that I've been booted off, there's not free speech. I'm gonna turn off these cameras in a little bit and just do it on my private Zoom. So just go to tidalopus.com slash Zoom brand. We'll put, I'll put the link here. Can you type tidalopus.com slash Zoom brand? That'll take you over to my private, because I'm gonna be doing another session slash Zoom brand. Z-O. Films.com slash Zoom brand will take you right over to the Zoom you should go there. Okay, all right. Anyway, so you got the pie. First you pick your niche. I picked books. The Kardashian picked women. Elon must pick, you know, he has a lot of people. He's more of a tech guy. So tech nerds kind of fall. Steve Jobs picked that. Aaron Schwarzenegger, his niche was like, people who like action. He doesn't make action movies, okay? Now, you got your niche, but then you have your theme. Theme. Theme is different than niche. I'll give you an example. Books is too broad. My niche was still too big. So I created a theme in 2012, which books summaries. In 2012, I made an email list on Google and I was just sending people and I said, like, by the way, I'm going to be doing some giveaways over on my private Zoom. So tylovis.com slash Zoom brand. It'll take you to the Zoom, it'll redirect you. So you have your niche, mindless books. You have your theme, summaries. So I started sending 10 of my friends a daily email with a book summary of a book I had read. So I had my niche and I had my theme. By the way, that email was grew into millions and made, you know, more than 100 million in revenue. What, more than that, but let's just say 100. These teeny beginnings of a personal brand can get monstrous, okay? So you have your theme. I'm sorry, you have your niche. You have your theme. Then the next thing, you have to have a storyline. Every good movie has a storyline. And that means it's like the plot. So it's not enough for me to just say, yo, I got books and I'm going to do summaries. That's still too boring. Nobody's going to fucking pay attention, damn it. So a good movie, you can't just say, oh, action movie, war. And then it's automatically a good movie. No, you need a good story and plot. So what I started to do is grab the camera. So if you remember this back 2015, I started to grab the camera and be like, I'm going to show my life too. So I'm like, yo, the plot of my life is I read books, and I jump in the Lambo in Hollywood and go to a club with my friends, beautiful women, good food, my grandma, my brothers were in it, my mom. I go to my farm. It was a whole story, but I weaved into it the concept of what? Books and summaries. And I still do that to this day. I built a brand called Mentorbox. We launched it in 2016. It built like 50, 60, 70,000 people on monthly or annual rebuilding. Right now, that's how many paying customers we have. So you can build a big business off this. You can build businesses worth $1,000,000, $10,000,000, $100,000,000 off a theme, a niche, a theme, then a good storyline that's interesting. This is where everybody fucks up, by the way. Quadrant three. Quadrant three is I see people, they pick a niche and the theme is like, so I'm going to do books, I'm going to do summaries. And then the plot is so boring. No human on earth will ever watch it. So I'm like, that's not a personal brand. Just so you know, if I help any of you and you come into my, I have basically two levels. You can come into my personal brand income accelerator, which is like a course, online course, and it's got an in-person seminar we do and weekly training and coaching. Or I have my one-on-one coaching, that's much more expensive. But either one of you that come into that, I'm going to make sure you don't have a boring story. That quadrant three, if the, I mean, it's just insane. You know, you know how Musk is good at this? His niche has changed. But let's say it's been electric cars for a long time. It's like tech. Okay. And then the storyline was him building the cars. Remember, but it was interesting. He would like take a rock and try to break the window of the Tesla on live zoom and millions of people watching. Then it, it broke. It wasn't supposed to break the window, but then it did break the window. And it was like a standalone. All right. And it goes viral. And then, you know, the other day, he, someone was tracking his private jet. And then a guy, I don't know if you saw security wasn't there and someone tried to jump over and like break into his car. And all like Elon Musk is constantly dramatic. He's a good storyteller. He makes sure he lets the drama in his life. You know, now he's got lawsuits from the various media sources. He president Biden's talking shit about him. It's a whole storyline. It's like, well, this is like a movie, man. But it, but his niche and his theme is just tech. He's got Twitter, Solar City, SpaceX, everything he does is tech. That's his niche. You don't see him launching clothing brand. There's no Elon Musk. And then when he talks about money, occasionally I talk about crypto, which is tech. So it's like tech. And then now he's, he's changed his theme a little bit of time. Now his themes are more like free speech. Then there's this storyline that you can watch on Twitter. Now the fourth quadrant, is anybody learning anything? Say yes, if you're learning something, say yes, or say no, I ain't gonna hurt my feelings. Yes or no, are you learning something? Hell yes, somebody said, good. Somebody said, Jesus Christ is the most influential. Exactly, big personal brands. Not to offend anybody, but that's a personal brand. Jesus Christ, Muhammad, these are people, okay, that came to earth, Buddha, these are people. And they had a theme. They had a theme. They had a niche. They had a storyline. I mean, the Bible is a story. It's a whole bunch of stories. Now what you need, the fourth quadrant is also important. It's the frequency. How often do you post? Where do you, it's the frequency and the, and the platform is like, do I post every day? Do I post every minute? Do I post once a year? Do I post short stuff, long stuff? Do I post only on Twitter? Do I repurpose it in Instagram, TikTok? There's now 22 platforms, 22 platforms. There's the seven big ones like Twitter, Facebook, YouTube, you know, the big ones. But don't forget other things. Don't forget Telegram. Don't forget Discord. Don't forget your email list. Don't forget your SMS. Don't forget your SMS list, YouTube. Rick, we got to turn this on. The big ones. My comment started playing. Don't forget Telegram, don't forget Discord. You've got RSS feeds. You have blogs. You have Tumblr, little stuff like that. You have Snapchat. You know, people, I was talking to guys like, oh, Snapchat's not big. I'm like, bro, 5% of the world's on Snapchat every day. That's big. You know? So you have live calls like this. You have Telegram live. You have WhatsApp. You have Signal. There's just so many distributions. So that fourth quadrant is like, what's the frequency here? And where do I post? So you could be really good at quadrant one, two, three, but if you're not good at quadrant four, you're not gonna make any money. You have some money? She's not putting it. Is that mountain time? Eastern time? Like that shit is not helpful. That's not a helpful message because no one knows what time zone is in. Okay. Someone said billionaire surgeon John Templeton told me that he's never seen anyone tie for at least a decade. He doesn't come in incredibly unenchanted. Okay. That's a random thing to say. Okay. Questions real fast on anything I've said. By the way, everybody on social, you should be switching over. Tileofas.com slash Zoom brand. I'm gonna turn these off in a few minutes and you'll only be able to watch this presentation on my Zoom. Okay. Josh Kay says, Ty, what is the best platform to distribute content? What is the best platform to distribute content? Okay. Who wants to guess? What do you think? If you can only have one platform to make your money, what do you think it is? Who has an idea? If you have only one, I have an opinion. If you only have one platform, what would it be? Somebody said, W, W. W? What do you mean? Somebody said YouTube, Facebook, TikTok. Somebody said, IG is the goat only fans. Okay. I would say it's Instagram. I would be on all the platforms though. And here's why. It's pretty simple. My mom, older woman, and like my younger brother are both on Instagram. My mom ain't on TikTok. My younger brother is. You see what I'm saying? So to me, Instagram also has DMs. One of my guys came to my seminar. He had to make it a million dollars a month by DMing people with his personal brand and then selling them different products a million a month. He's 25. Unfortunately, YouTube and TikTok built stupid-ass DM systems. So you can't really direct message people. Facebook says it's not good. Facebook's a mess. Some countries use Facebook Messenger like Sweden does, but America, nobody's using Facebook Messenger to send my mom. So to me, it a little bit depends on the age. If you're going after, it depends on the IQ level. You're going to, there's platforms that have higher IQ. So if you're selling something more complicated, I think underrated one is YouTube, even though maybe you'll say no, it's not underrated, everybody knows. But YouTube is a strong one. To me, it's like you got that big three, which is Insta, YouTube and TikTok. TikTok has setbacks. TikTok's smart. TikTok knows how to trick you. TikTok makes everybody think they're an influencer, but more people aren't making any money. This is called, remember the name of this talk is making money with a personal brand. I didn't say just getting followers. I knew dudes with 10,000 followers making more money than people with 500,000 followers. So followers are important, but it's not just followers. It's engagement. It's also the niche you're in. You picked the wrong niche. If you're talking about underwater basket weaving, you're never going to turn that into any money. I don't know how to turn that into money. How are you going to turn that into money? The name of this talk right now is making money with a personal brand. So I would say start with Instagram and then expand YouTube and then TikTok. And right after that is an email list. Email list is not hard and you control it and nobody can really kick you out unless kick you off unless you span. It's hard to kick you off an email list. You have to do something pretty stupid. I mean, it's possible, but it's harder. And then you control your own list. No media mobile owns your data, really. So I like email list, you know, every business, I've sent one email a day since 2012. Never missed one day, ever. Sometimes we send twice a day, but you can become a millionaire off an email list. Still. Some people are like, oh, people don't use email. I'm like, bullshit. Ty, people only have a 20%, you know, only 20% of open rate. Yeah, but 20% of, how many people are on Gmail? Two billion? 20% of two billion is, that's a good open rate. If you get to email the whole world, you make a lot of money. And if you can't email the whole world, you'll still make a good bit of money. So, you know, TikTok for growth, maybe. It's a complicated question. I teach more about this. One thing I'll tell you is, I don't want you to get paralyzed because the most important thing is not the platform. The most important thing is this four quadrants I gave you. Did you pick the right niche? Does the niche have the right theme? Because a niche is still too big. The Kardashian picks women. That's still too big. That's their niche, though. They cut out half the world. Men don't really watch keeping up with the Kardashians. I've never watched episode. None of my friends, I've never talked to them like, bro, yesterday, I was back at home. I was kicking back on the couch with a beer. And boy, that was a good episode of keeping up with it. Isn't that what it's called, or keeping up with the Kardashians? Mm-hmm. Okay, nobody says that. So, their niche, 50% of the planet, women. But then, even then, they niche down. It's kind of like 50% of the planet who likes soap opera, luxury shit. My mom's never watched it. So, they keep niching down. Then they have a great storyline. You know, their storyline is just like, it's our life, it's our little drama in Kanye West and all that sex tapes and all this stuff. It works. And then they have frequency. Then they post enough and they're consistent. And the family's all basically billionaires. Crazy. It's like a crazy story, boy. A lot of people hate on the Kardashians, but I'm like, they're laughing all the way to the bank. Like, keep on, they're laughing all the way. They're at the bank. It's like, I was at a Laker game once. And the camera went to the Kardashians and the whole place booed. It was before the, it was called the Crypto Stadium. It was the Staple Center. And I mean, 18,000 people booed. But I calculated how much money the Kardashians probably made that same day when they were booed. But you're only booed when a lot of people know you. And nobody, but you can be never booed. Just be unknown. It's a great way to never make any money, but you also never get booed. So they got booed and I did the math and they like, I don't know, let's say they make a million bucks a day as a family. So if they got booed that day, there was 18,000 people, every person booing made them how much money? Anybody know that math? It was 10 bucks on 18,000 people and made 180 grand. So it made like, let's just call it, pick your note, 50 bucks a boo. Would you like a stadium of people booing you if every person who booed had to pay $50? Big good deal, right? You'd be trying to find people to boo you. People are like, what can we conjure up? It's funny how people go, Kardashians always have something crazy going on. Donald Trump always has something crazy. I'm like, yeah, because they're smart. Elon Musk puts himself in the middle of controversy. Trust me, people do it on purpose. You would want a stadium booing you if you'd make a million bucks that day from doing it. So be careful who you laugh at, be careful who you hate on, because their genes might make your genes extinct. Let me repeat that. The way evolution works, it ain't the strongest or the smartest who wins. You may become extinct. Your family lying, you'll be laughing for long. Those people who successful families last a long time, a long time, they say 1% of the world is related to Genghis Khan, maybe. That's a pretty successful family. I didn't say he did good shit. Isn't that him right there? Is that Genghis Khan? Maybe? I think that's Genghis Khan, an image. He's probably not very accurate. Might be his cousin. So anyway, somebody said, Joshua said, I am, you are related to Genghis Khan. Yeah, be careful who you laugh at, because they may wipe out your family genes just through the simple process of economic evolution. Wealthier people who can take care of their own family last, their genes last. Why do you think people like money so much? You think it's some random morality thing? You think humans are homo sapiens. They're an animal species. They have a, why do you think your dog eats all the food you put in front of it? Who here has a very unselfish, non-animalistic dog? They all eat everything you put in front of them. They stuff themselves. They stuff themselves because they inherited the genes of acquisitive. Actually, this I think is Genghis Khan. That is Genghis Khan. That might be Saladin, the general, maybe. Anyway, okay. Ricky Pratama on Facebook says, Ty, how do you start with zero money? Here's a cool thing about personal brand. You have a phone, if you have an internet connection. You can build a personal brand. So let's just talk about a couple of practical things. I'm gonna speak here to the three different levels on this call. I'm gonna start with those of you who are more advanced. You're already making 100 grand a month or more. You're making a million to $10 million with a business. I have a lot of those followers. Let me speak to them first. Whatever business you're in, you're about to get beat in the next three years by somebody in your same industry who builds a bigger personal brand. So what I'm saying is when you're at the top, if you're already making a million to $100 million, if you don't build a personal brand, somebody will just mimic your operations and beat you. Or they'll leave you in a low-profit margin business where you can slave away to the machine with your business and never get ahead. You build a personal brand and nobody will catch up with you. So if you're already making 100 grand a month or more, a hundred or a million, you need to, a couple of things. You need to devote yourself, a, an assistant to really managing posting for you, shooting content. You can back shoot the content. You need to maybe do a podcast once a month or get on other people's podcasts. By the way, some of you are like, ah, I'm already overwhelmed. Don't do that. It's a fucking bad habit. I don't stand for that in my presence, man. I hate that. If I'm getting all confused, stop getting confused then. Five sounds like someone, stop. Be a logical person. Subtle yourself down, take five deep breaths. I call it the five habits, you can take five deep breaths. Stop saying yourself that sounds hard. Your self, that is the, that you're cursing yourself. Don't say that to your kids. Don't say that to yourself. Don't say everything's easy that I encounter. Speak into existence the things you want. And if you think that's not true and you say, ah, Ty, that's too spiritual, well then you keep doing your way. Altering people to do it the way of the master, the influential people. You think these people have confidence? You think these are people who say everything was hard? No, that's hard. You think Abraham Lincoln was like, ah, I don't know about this is hard. These people were, they were tough. They stopped saying that. Despise when people say that. So I just told you, you're not allowed to say that around me. Okay? You can't say, hey, Ty, what you're saying sounds too confusing. What you can't say is, hmm, I'm gonna learn this. I'm gonna take the time to learn it. Okay, so how can it, so if you're more advanced and you say, Ty, I'm already so busy. There's no way I can incorporate social media. Okay, just ignore me then. And watch people pass you by and make twice the money we have to work. Just watch. They're just gonna, everyone around you is gonna pass you and make twice as much money for half the time. And you're gonna sit there and you're just gonna be a busy body. You know, so be careful what you say. Because other people will pass you by who are willing to listen and willing to adapt. Okay, for those of you who are more, so you have the high level entrepreneurs, people make a hundred grand a month, a million a month or more, you can assign someone to do it. You can, by the way, when I'm launching, I'm opening a test group and I'm gonna close it this month, but you can put your assistant through my program so you don't have to do it yourself. If you've got money, you can use your money to buy yourself time, okay? Hey, Rick, can you grab one of those waters downstairs in the fridge? Okay, somebody said, what about Donald Trump? He is a big personal rank. Donald Trump is the most Google person in the world. So Donald Trump's a personal rank. You know how I predicted about a year early that Donald Trump would beat Hillary Clinton? And it wasn't because I didn't even care about politics, but I just looked at there on her Twitter and his Twitter, every time he posted up like 80 to 800,000 likes and she'd have like eight to 18,000 likes and I was like, bad, there's no way. So I mean, right now in general, if you look at Twitter trends, the most tweeted about subject is either sports or Donald Trump. Occasionally other people pop up. Now I'm not saying you gotta get that big. I don't recommend, I've been, for a short period of time, I've been a month the most Google person on earth. It's not that good. So I don't recommend y'all take, you don't need to build a personal brand through the roof. Oh, here, cool. Udo said, 2016, I borrowed a thousand bucks to buy your SMA program, now a multimillionaire and ties now guiding me to the next level. Good. Yeah, dude, I got so many students who became wealthy from my stuff. It's nuts. I have to do a convention for all my haters. Like, remember all y'all motherfuckers? Said these is, you remember saying this? Is, you know, this isn't gonna work and this is fake. I'm like, dude, I'm gonna fill a stadiums with people. And be like, I want you to go talk to all of them. You think they're all paid actors? Okay. By the way, for those of you on social media, I'm moving everybody over to where I'm really streaming. So I'm slowly, YouTube, Facebook, Twitter, Instagram. I'm gonna turn this off, make sure y'all have been moving over to tidelofas.com slash zoom brand. Okay. Now, Tyler, when you walked on the 10X stage, everyone was listening. Yeah, I did the 10X talk, it was 30,000 people, Grant Cardinals at good at doing those big conferences. So personal branding for when you're not the highest level, you're not making a million a month, but maybe you're doing a couple hundred grand a year with your business. I recommend you take one day a week to start mastering this. One day a week to start mastering this. So you don't have to do it every single day. You can batch, you can use, I use an app called Buffer. There's a couple of apps. You can record all content once a week and it gets slowly releases over the week. Now, for those of you listening, so that's sort of level one I already talked about, the wealthy people listening on this stream, the level two people who are, you're making a couple hundred grand a year with your business, you can batch you once a week. For those of you at the bottom, you're listening to this and you're completely broke. I got good news when you're broke. When I was broke, I had more time on my hands because I didn't, I mean, it was hard to get a job and that are not, you can go all in on this. And you can also manage other people's social media for you, for their personal brand. Manage other, build a personal brand agency, PVA. So this personal brand income accelerator that I'm teaching you all, you can use it for yourself, but when you're at the bottom and you don't know what to teach, you build a personal brand agency and management company. I have a guy, he was just up here with Karen AI. He manages her. She's like top five biggest Snapchat women. She doesn't have an only fans on like that, but she's making, I mean, she's in the Wall Street Journal. You can read one of her business to make 80,000 a week. And one of my followers is her manager. So he doesn't ever go on camera, but he manages her personal brand. I mean, he's a multi-millionaire. Okay. So, whatever, probably lots of unexplored, yes. Now, I saw somebody say, let's talk about the negative. Well, Ty, everybody's becoming an influence. It's still early, it's still early, it's still early, but not for long. Let me repeat this. You're not too late, you're not too late, you're not too late, but soon it'll be too late. That's why I'm opening up my personal brand accelerator, income accelerator, because I'm like, oh my God, I opened up my first training program in 2013, my mastermind, my first student, and they're a super successful guy, James Swannick. We're still buddies, we've got two big businesses. So I've seen it from a decade ago. I opened my 67 steps in 2014. I think it was the best selling self-help course online ever, in terms of how many people saw it, that all went through it. Maybe Tony Robbins beat it, I have no idea, but it's big. Then I built SMMA two years later. That one probably got the most income testimonials, just like crazy, but now this is my most important one. This is my most important one. This personal brand thing, because you got like a year to catch the early wave, it's still early, but with the rise of AI, people are gonna start getting, it's gonna get easier. And then people, everybody's gonna pour into it. Every day, 300,000 people come online to the internet, okay? Almost none of them. A lot of people wanna be personal brands, but how many people are? Most people are lazy, so don't worry about it. That's what I'm trying to say. How's AI changing it? Oh, you can just write your own content, write the captions, come up with ideas faster. You can edit your videos, you can pull out clips. AI's just helping. Soon it'll do the whole thing for you. Okay, so by the way, who's interested in going into my three month program? I haven't had a program like this. This is like what I opened up in 2016, my SMM. Who's interested in going in? Cause I haven't even officially opened it yet. I was like, I always like to do a live call. I was like, I'm gonna do a live call first and just gauge the interest. But I'll put a link, let's put the link up. If anybody wants to get in the course, I've got it half off. Now some people get mad, tie your selling stuff. Hell yeah, cause all SMA art people are always selling. Doesn't get you. If you want to know, every time I listen to Ty, he gives a lot of value, but he also sells something. Let that be your role model for the rest of your life. Cause every day you have bills, so you better offset your bills every day. People say, is Ty Lopez a sales guy? Well, there's not a person on this board behind me that wasn't a sales person. Nobody. You don't think these people had to sell their idea? I mean, Martin Luther King was a sales guy. This dude sold his ideas. It's backwards for me. You don't think Abraham Lincoln, this was the Benjamin Franklin, one of the richest people in his group. You don't think Leonardo da Vinci, you don't think Gandhi was selling? I'm like, what are you talking about? You've been tricked. You tricked by the, you know how the machine, the machine keeps people working for it's the machine of the economy, the shitty nine to five life. They tell you anybody who's selling you something is scamming you so that you'll keep working in your shitty job for them, man. You work it. Look, the machine started in the 1600s with the rise of the steam engine. Before then, people used to work at home with their families. Yeah, they didn't have antibiotics and stuff, but they had a better life in terms of overall anxiety is through the roof now. Back then people used to have, you work with your family, you work farm or stuff like that. I'm not saying the world was perfect, but the world became a machine around the rise of the steam engine, 1650-ish around that time, mid 1600s. So over the last almost 400 years, the world's been a machine. And anytime somebody comes and tries to tell you something else to do, when I was telling people in 2013, for most occupations, you shouldn't go to college or university. For most occupations, you're an idiot to go. For some, you should. If you want to be an astrophysicist, a medical doctor or engineer, you should go to university. But if you want to be a business person, why? Like all the richest business people are the ones that dropped out, like Mark Zuckerberg, Bill Gates, they all drop out. So it's like the stats are right. And for Peter Thiel, the billionaire, it's like, you know, I must just say that most people shouldn't go to university. When I was saying that in 2013, of course it's people gonna call me a scammer because when you fight against the machine, the machine doesn't like the message that society as a whole, if I sell you something, is going to tell you, if Ty sells you a course for a thousand bucks or 500 bucks, he's ripping you off. When the reality is, the average person in America had $150,000 spent on their junior high school and elementary school education and people don't know shit about it. You didn't learn how to buy a house, negotiate a deal, launch business. You don't learn how to do marketing. You didn't learn how to do direct sales. You didn't learn psychology that didn't teach you psychometric and nothing. So you already been ripped off for 150 grand and 12 years of the best years of your life when you could have learned something useful. I mean, Warren Buffett filed his, billed his first business at age nine. He was filing a tax return. No wonder he has $100 billion in cash now because he didn't get scammed. He didn't get scammed. So somebody said, I'm gonna buy your course on Torrance. You can't buy my course because the personal brand income accelerator has live training, has in-person events, has a telegram group with me answering your questions, building your brand. I'll help you. I'll look at your Instagram. I'll guide you right into doing this. So I'm gonna put the link, I'm gonna keep answering questions and teaching. We got another session three happening on the Zoom, Instagram can move over here. But the course is, let me just put, I just launched it today. I just recorded the first lessons. So we have the early bird special. It's half, it's half off and then I'm gonna go ahead and I'm gonna raise the price then I'm gonna close the whole thing. When I do a test group, I don't keep, I usually keep it open for less than like a month. Okay. So what's the link here? I think it's Tylopez.com just slash brand. So Tylopez.com. I wanna explain how it works for a second. It's just Tylopez.com slash brand. If you're watching on Instagram, yeah, change that, swap it out. Tylopez.com slash brand. So it is a, there you go, Tylopez.com. It's a 90 day program, but you're getting coaching, you get access to it for more than 90 days. But it's 90 days of course material. Then it's coaching. You get a call with one of my, either me, if you're more advanced or, I don't just put you, I put you on real, my actual staff running my personal brand. I have some genius people that I've recruited and trained over the last decade. So there's private coaching, there's weekly Zoom training that I teach. There's Telegram, Ask Me Anything, only for people that are paying customers inside. We have in-person events almost every month. We rotate them around the world. And if you can't make the in-person event, we live stream it for you. So you get a ticket to the live stream or try to come in person. I just filled up the room in Vegas. I just flew back last night at two in the morning, training people. And like I said, there was a guy there I posted on my Instagram. A month ago I did a training in France on personal brand. One guy listened to me, tweaked his personal brand, made extra 400,000 net. 400,000 net in 30 days from listening to me. Now he's a more advanced entrepreneur. So I didn't say I'm promising you that every single person. But you should get on this train. This is the most important thing I've ever thought without a doubt, without a doubt. By the way, I have like six phones. Yeah, that's the big black one. First of all, my sweet one. Okay. Who went to Tylerbiz.com slash brand and has a question on call, I'll explain the cost, all this stuff. Someone said things are changing fast. Hell yeah. This is something to learn immediately. So this is a test group I'm opening up. The price will double. You'll see very shortly the price doubling. So if you are interested in getting in this, I recommend you do it now. Okay. When does the program officially start? First let, it's already recorded. Now, so you're getting access to all this stuff. For those of you who can try to do this on your own, it's just I've watched people try to build personal brands. Um, I don't know, man. How many people you think I've watched try to build a personal brand versus how many people succeeded? Like it's like the worst ratio I've ever seen in the history of any business ever. Like you're better. I would say the hardest thing to learn on your own is how to build a personal brand. Some people are gonna argue, no, no, no, you're just saying that. You're just selling a court. No, the worst success rate I've ever seen on any business thing is people trying to figure out how to build their own personal brand. When I say, I talk about people making money. I talk about motherfucker who has 30,000 likes on a TikTok because TikTok has an algorithm that basically tricks people. I can give a shit about that. I talk about people making money, man. There's so few influencers making money. Personal brands making money. It's mind blowing, but it's not that hard. It's kind of like a magic trick when you don't know how to do a magic trick. A guy did a magic trick. I was in Iceland. He was showing his group at a club this magic trick. And I was like, damn. I was like, man, I thought I was a smart guy. Then he showed me how he did it. And I was like, oh my God, that's the simplest trick ever, you know? So somebody said, make videos for kids. You wanna know a good kneester? I'll tell you some of you build a personal brand. We talked about Mr. Beast, but this is kid Ryan's kids, him and his dad. He's seven years old. Made his first 10 million, him and his dad. He's a kid. He reviews toys. I think he made 28 million net last year. It's crazy. So the crazy thing is trying to do this on your own. I just, that's why I didn't build a course. Cause I just figured people would be able to build a personal brand by watching me and all the other people, and then I said, nope. That doesn't work at all. At all. It's the worst ratio ever. So that's why recently I started, I got so many questions about build it, about teaching people. Here it is, a personal brand that I decided to build this program. Yeah. People say, oh, you know, gurus, all this stuff, that it's fake gurus. Oh my, you know what's really fake? You know, the biggest scam ever that nobody ever talks about is classroom teaching. You know, nobody was taught that way until about 150 years ago. It only worked for certain professions. Every one of you was scammed by, nobody learns in classrooms. I mean, you don't learn shit. Even doctors, my cousin's a medical doctor. They give you this much. You gotta do a couple of years of a classroom and then they put them into a residency. He's 33. He went to school for four or five, whatever. You go like five years classroom and then you go like eight years following a teacher, a doctor, around shadowing a mentor, shadowing a mentor. So the best way to learn is follow somebody who's doing it. I took a couple of years off from my personal brand. I also tested doing business without a personal brand for a couple of years. It's doable. It's so much better to build a personal brand. You know, it's so much better to build a personal brand. Everything's easier if you, what's some businesses you wanna do? Let's do a practical thing. Can people put in here what business you think will make you the most money? Just be super specific. Let's look here. What's a business you can build? Wholesale clothing. Definitely won't have a personal brand for clothing or is not gonna work most likely. What else? Somebody said, any advice for a person who has lost $50,000 in the stock market and 60,000 in gambling? Well, the stock market, nobody ever makes money in stock market. It's a bullshit thing. Name one person on top of Forbes list who made money. You don't have to try to be the wealthiest person in the world to learn from them. If you wanna play basketball, you like watch how the top basketball players train. And even if you're not pro basketball player, you learn. Nobody makes money of a milkshake company. Personal brand, by the way, clothing, Gymshark, this kid's gonna become a billionaire. He used influencers because you can also, you can either be a personal brand or I said you can use personal brands. That's how you build Gymshark. He's like a 25 year old billionaire. Tax education, SMA, food truck, all personal brands. Real estate, personal brand people are gonna control real estate. Whether it's realtors or literal developers. Because developers, you're gonna raise capital using your personal brand. So it's like no matter what, it's gonna emanate out of a brand. You have a very short period of time to listen. Airbnb? Well, Airbnb is a whole nother conversation we can have. Pet clothing toy store. Look at all these pet influencers that are just crushing the game. You ever seen that woman who has like an emu or whatever? She calls them Christopher Lopez or something. But she did not monetize it. Lightspeed, BT, what's up, Jonathan? NFTs, yeah, the people who dominate crypto are our personal brand people, personal brand. Of course, there's some people who make money behind the scenes, but they're gonna start disappearing. You watch, they're gonna start disappearing. It's gonna be harder and harder to make money because humans, the reason is there's a cognitive bias. We're more trusting literally babies trust faces more than they trust. They babies, they've done eye tracking software. Babies evaluate a face. So when you put a face in front of something even McDonald's realized this before social media in the 1940s and 1950s, you put a face on something. Guess what happens? If you put a face on something, you sell more hamburgers. So they created Ronald McDonald. Who's the guy who turned down a billion dollars? Was it in one year? Soccer player, football player, personal brand. Tom Brady's a personal brand. LeBron James a personal brand. We're in all of those personal brand. You know, I saw interesting somebody was going, man, back in Michael Jordan's day, he was making like $6 million a year. How come this player now is not as good as Michael Jordan is making 200 million, 300 million, 400 million dollar contracts? Because back when Michael Jordan was starting out, there wasn't personal brands. Now, how did he make all his money? Nike paid him to be the personal brand for Air Jordan shoes. And that's why he's a billionaire now. So even the greatest sports people weren't making money until they understood the game of personal branding. And of course, that was before the social media made it. It's easy now. This is, I trust me, I've tried every type of business. By the way, welcome Ash Hadouche in Jerusalem, Israel. You're the first one here. I'm gonna make a private WhatsApp group. I'm gonna personally, anytime I launch a new system steps or I'm gonna remember you, Ash Hadouche. So when you come, if you're getting a ticket to one of my events, if you can't come in person, you can do it on Zoom. But I always, the first person to get in, I've only had this open for like five minutes. But by the way, it's got 100% money back guarantee. So if this doesn't work for you, guess what? I'll send you your money back. So welcome. People are gonna pour in. I haven't sent an email for this yet. I have a huge email list. I have a huge SMS list. When I send this email and SMS, this thing's gonna fill up. So I'm not gonna let a million people in this course or 100,000 people in this course. Sorry, Ty, it's better to start with Resign Procurement Products. That's a major person, Brad. They all kind of work together, Francesco. They all kind of work together. They all kind of work together. If you wanna build a social media marketing agency, the bigger personal brand. Look, people, I was just on the call negotiating with a vendor for a supplement company and we're negotiating the price down on buying a whole bunch of supplements. And the guy said, you know what? I wanna do more business with you. I Googled you, I looked you up and I realized you have a big following. I wanna be able to do more business with you. You know what that is? The power of the personal brand. Those are your more advanced entrepreneurs. I can't tell you how many times you go into a business meeting. When you're unknown, bad things happen. People negotiate hard against you. When people know you're a personal brand and you don't even have to be famous. I'm not talking about being famous. Real estate development, personal brand, absolutely, man. All the, look at Grant Cardone. He built his real estate empire for personal brand. He's buying, he's beating BlackRock sometimes on deals. You'll see every single thing. I'm early, I catch trends. I'm warning you all live that people who don't get on this bandwagon are gonna get smoked in every single area, every single area. Okay, we're gonna go to session three here. So everybody on social media, we're about to keep going but we're gonna turn off Instagram and we're gonna turn off Facebook, YouTube, Twitter. We're gonna, I want you to go over to the Zoom to be on the call that we are doing right now. So you go to tylobe.com slash zoom brand. Let me turn off the audio here so you all don't get confused on, turn it off on the Zoom one second. Adam, come on up and co-spotlight each other. Okay, and now I'm just speaking to the, I've moved everything over to the Zoom. I just posted, tylobez.com slash brand. Sorry, tylobez.com slash zoom brand. Did you highlight that? You gotta change the pin. Tylobez.com slash zoom brand. The reason is we're now doing a free session three. Adam, Adam, I've muted myself on purpose. You can go ahead and talk. I'm gonna mute you but I'll be back. Sounds good, yeah. Brilliant, dropping a chat, but see there's a couple of you on this screen. Okay, so I want everyone here. I don't want you to miss out. We've got another session. Like I said, I don't trust the social media platforms to just do all my live streams on there. Now that I've seen that TikTok just bans people for no reason, it's because the dude was insulting me and I made fun of him back and embarrassed him. So the guy probably complained. So by the way, people are pouring in Sarah Sawari, Ann Arbor, welcome Catherine Felt, Blue Springs, Missouri, welcome Sonia Avet, welcome Austin Adrien from Vancouver, British Columbia. So come on over, we're on zoom. Come off here, tylobez.com slash zoom brand. Just type it in, go to open up Google, open up Chrome, type in tylobez.com slash zoom brand and it just redirects you to the zoom. I can see the zoom rising. So thank you for every single person who's done, click on that link, Rick, and make sure it's taking everybody to the right place. Yeah, I tested it on my phone. It worked. Someone said, hey, Ty, is that you going overhead in a Chicago in a helicopter? Nope, I am not on a helicopter right now, but I don't love helicopters. I've been on helicopters before. I stopped doing them. They're too dangerous. I used to land, I had a helicopter. I would have a helicopter take me from my house in San Diego to LA and I got permission from Kobe Bryant to land on his pad outside of the Staples Center. It's on a hospital next door. But then, man, I got scared once in one of those helicopters. Boy, helicopters are like 15 times the odds of crashing. So yeah, I'm not a fan. All right, ask me anything. I'm moving everybody over to the private zoom. I'm going over there. I don't want you to miss out. It's totally free. Tyler was that home slash zoom brand. Any last questions? Do you need zoom? Tyler was that home slash zoom brand. What happens when you go there? Can I see on your phone? Just so I, let me type it in here. Tylerfizz.com slash, you got to know how to put a slash in everybody. Zoom. Yeah. So you download the app or you can just watch it. Yeah, it opens. People are just doing all this. Y'all, sometimes I'm worried about Planet Earth. Can't figure out how to get on zoom. Got to be able to get on zoom. This is like a requirement for life. And people are like, it's too hard. It's not too hard. Stop making it. Stop saying self-defeating things to yourself. You need to say everything's easy. Everything's easy. Everything's easy. Nothing's hard. I'm going to the gym in a minute. Going to the gym. Ask me any questions, but all of you should be moving over. Tylerfizz.com slash zoom brand. And you can hear, they're streaming right now. Everybody's moving over. So good. This chat is shrinking. This one's growing up. Tobler, okay. What are the last questions? I'll ask three quick questions. Are you going to do the live weekly on instant notes only for the paying people? It's only showing a website. You didn't type it in right. Tyler, if I do more Instagram followers with, well, I learned through a course. I don't know what that means. You don't have Zoom. It's free app. Download it. People are ding-dongs. It's a pretty, it's a safe app to download. It's like 100 million people use the app or whatever. There's not a free telegram for this. No, I do have some free telegrams, but not for this. Not for this. Good. I will see you all later. We will end this stream. Rick, don't it.