 Hey everybody, welcome back day one the 21 convention the men's conference of the century All right, we did it. There you go Day one everyone spirits still high no droopy eyes yet Coming up next to the stage is an executive coach of RSD His name is Brad Branson and he's gonna be talking on inner game Becoming the gorilla. He's gonna explain that. Yeah. Hope you hope you're set I hope you're ready and I hope you're wearing your brain condoms because you're about to get mind-fucked Ladies and gentlemen Brad Branson. Here he is Hello, hello Yeah, my name is Brad. I'm from real social dynamics. I've been teaching with RSD for about three years now It worked out perfectly. I want to thank Anthony for having me here I'm basically starting my Euro tour starting tomorrow in Copenhagen. I'm just here for a day. I got in yesterday I've taught in 38 countries now including once I get I'm going to Ukraine and Portugal Those are my 37 38 countries. I've done Dubai South Africa this year a lot of Mexico Canada all that stuff I got kicked out of Canada for a year. So I can't go there for a while. I wish there's a cool story with that But there isn't Kind of my background 29 just turned 29 I Got into this probably about five years ago I actually took a bootcamp as a client with RSD in 2007 My background story I come from our how many guys from like the area England London area Who came in that who's the furthest away who came in from not Europe anyone? Where'd you come from? DC sweet was there a couple weeks ago. What is it Dupont Circle? Yes, Jeff me and Tyler. We had a big S boot camp. There's like nine dudes run around nine students But yeah, so I'm from the Midwest of America. It's very like Catholic and like when you're 22 you get married So fall into my parents footsteps when they were like 14 they got together and then are still together So when I was 16, I found my high school sweetheart and ended up staying with her for eight years So basically my whole I was obviously like, you know when you don't have to think about dating You're basically completely unconscious to the whole aspect of it and I was completely oblivious because I'm like I got my girl. I've nothing to worry about So then when I was 25 I went to school got my master's in microbiology. Obviously don't use that Except for kind of checking things On camera. Yeah, sweet. I know my girlfriend reads my blogs. So this would be great Anyways, uh, so then I was 25 that kind of ended and I was like, okay I don't know what the fuck I'm doing. I'm gonna find a girl and that's how I kind of found out about the whole industry of Cold approach and dating advice and all that stuff, which is why you guys are all here, right? Took my bootcamp like I said in 2007 and about a year later was that when I became an instructor with RSD my main markets usually Chicago and New York and I've done Amsterdam a lot. I don't do London because Ozzie's here Is anyone has anyone taken a bootcamp with RSD by the way near sweet fresh crowd like this I gotta I gotta perform now make it good All right. So Anthony when he asked me what my title was gonna be for my speech. I was like I'll go with extreme intergame Be the gorilla and now I guess I got to talk about it So actually it is like kind of what I'm known for if I would pick out my own game like what my style is I would say it's pretty much purely entitlement entitlement game is what my game is Actually the reason why I guess I took the bootcamp and all that stuff is because I didn't have entitlement Right one of the easiest things is like, you know when you see that girl that you feel entitled to you feel Like you get her isn't it amazing how everything just seems to work out, right? Your tonality is great your tone of voice You don't you're not quick to respond. You don't qualify yourself. Everything is perfect, right? So when I came into this What it was was like in my own social circle I could I could get a girl All right, you know my friends would be like hey, this is Brad He's pretty cool and it would go well, but it was like when you see that random girl on the other side of the room It's like well, how do you get her? How do you like when you have all that cool shit going on usually it's like guys that are here It's like you made the conscious decision that you're gonna work on yourself Which is kind of like the top five to ten percent of people anyways, right? So you guys got a lot of shit going for you, but it's like okay. How do I convey that to the stranger? Has anyone felt that before? So that's why another reason why I took the bootcamp and again like how to build more entitlement and how to convey that like Attractive cool dude from the very beginning So I start off when I do my I do bootcamps basically every weekend probably almost four times a month usually three times Different city every weekend. I'm doing like I said Copenhagen all over the damn place and the first question always is What causes attraction in a girl, right? So let me get some crowd participation somebody give me a reason what attracts a girl some raise their hand Anyone great. Yeah, I definitely think confidence. Oh, you said confidence. Yes. We don't have the microphone anyone else What does that mean? Yeah, I agree. So you said expression the true heart. I guess we could probably get the microphone going just for Video stuff to you, but no, I definitely agree other things Yeah, yeah, I'll slow it down so everyone gets the mic here. Cool. I agree with that as well Anyone else? Cool. What okay, so he said deep and slow vice. Why why do you think that? Okay, cool. No, I totally agree for me a lot of the reason when I got into kind of Learning about the stuff and the advice dating advice It seems like and you know you guys will have a lot of guys coming this weekend saying different things So what you'll notice at times? There's like a dissonance, right? Where some people will say one thing and somebody will say something else and you're like How do these tie together and the thing is is on a certain like logical paradigm Everything does like from a certain standpoint. Oh, that does make sense But my goal is to try to like distill it deep enough down or then you see everything and you're like, okay that's why I saying that that's why that works, right and For me to go completely bare bones my whole kind of the linchpin of what I talk about is really based on attraction equals value so this isn't even really just related to like Primal instinct and girls and all that stuff what it is is just when I would like let's say right now You know you guys have heard of mazel's hierarchy where it's like you're like hunger and shelter and then Self-actualization and girls is in the middle there and stuff So if I'm up here, and I'm like yeah girls girls girls. Yeah, whoa attraction And you're like heaven eating a meal in ten days. You're like, I don't give a fuck what you're talking about the girls Shit, it's like just give me a sandwich right so that has more value to you So you're attracted to it the same way as if I was like, yeah And all of a sudden what I used to use of Osama bin Laden, but he's dead now So like like somebody like a terrorist runs in here and tries to bomb the fucking place I'm gonna be like yeah value the value you guys are gonna be like or tiger will say a tiger runs in here you can be run into the corner so What has value to a woman when we're dealing with attraction the problem is is that most guys have is that women and men are attracted to very different things I Always say luckily women aren't as superficial as men are right because men were just like I get I gotta be a PC for the camera So it's like ooh a beautiful woman. Yeah, normally a little more Derogatory than that, but so like for girls what attracts a girl you guys a confidence humor those type of things Those are all high-value traits right so the goal and when I talk about like become the gorilla I guess that's my trademark for the day is what what am I saying with that? It's like the gorilla is one aspect of a high value guy some guys talk about like being alpha like be really alpha and the distinction that I really like which I think is Kind of when you hit like the novice intermediate getting some good results a lot of guys come to me And they're like I can get the sixes and sevens, but I want to get the eights and nines That's a lot of guys that have on bootcamp or they're like even more crazy And they're like I can get with the girl once a month, but I want to do it once a week Right, what's what's the kind of that distinction? And I think one of the biggest things is