 Welcome to JSATV, where we're covering the latest stories, trends, and innovations from leaders in global connectivity, real estate, and the networks within. I'm Allison Whelan, and joining me today is Jason DeFuchsia of K&N Global Filtration, a trailblazing company delivering state-of-the-art air filter solutions for data centers and other industrial facilities. Jason, welcome to JSATV. Thank you so much for having me. Of course. So K&N is new in the data center space, but certainly not a new company. What should the data center community know about K&N? We certainly are new. In fact, this is our very first show in the data center community. So exciting. But we're not a new company. Many will recognize us from our performance automotive roots. Right. For more than 50 years, and anybody that's running a K&N air filter or air intake in their car or truck knows that we've been making performance washable, reusable, high-flow air filters for automotive applications for that period of time. Yes. So how would you describe your air filter solution to the data center crowd if it's their first time hearing about it? One short, concise statement. Right. So for any facility manager or data center operator for whom their air handler is a significant expense and also for whom their sustainability is a significant initiative, our air filters are something that is worth checking out. We make a high-flow washable, reusable, doesn't go in a landfill type of filter. It's good for 15 or more years. So that's the short version of what we had to offer. Yeah. And so sustainability, obviously, on everyone's mind, we're hearing about it at the conference. We're all talking about it internally and with our partners. Can you tell us a little bit more about the filters and a little bit more about that? Absolutely. So again, porting the technology that we've used for decades from the automotive application, our filters are washable and reusable. So they're high-flowing. And so from day one, any facility manager is going to recognize about 40% better air flow, which means the efficiency of their air handler is going to be far more improved. But then they're washable and reusable. So we don't throw tons of these things away in the landfills over time. And so both those things get to kind of a net lower PUE and greater sustainability over time. That's great. We all want to be sustainable. We want to be efficient. So everyone needs to check out K&N, get to learn a little bit more about them, connect with Jason. And they are actually located here at the stand next to JSA. So make sure you come by and say hi to them on the Expo floor today. We will be here until 5 p.m. Jason, thank you so much for joining us. It was great catching up with you here and your team and being neighbors the next day. Right on. Appreciate it. And to our viewers, thank you so much for tuning in to JSA TV. Until next time, happy networking.