AlterAction Lenticular printing.mov




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Published on Jul 19, 2012

Lenticular concepts have incredible power to attract the eye, grab the attention and increase retention of targeted audiences. In a single image we can also convey multiple high-impact messages! This is a highly efficient marketing tool to imprint a company, a brand or a product in consumers' minds.

Increased Stopping Power
Lenticular concepts have 5 times more chances to stop consumers in their tracks & grab their attention.

Eyeball Staying Power
Consumers spend 85% more time viewing the message.

Higher Retention
58% of consumers recall the branding message even after several weeks.

Improved Performance
10-15% direct mail response rate vs. 1-2% for regular DM's, consumer traffic, product inquiries, conversion rates, sales, ROI: significant increases all across the board.

Ultimately, lenticular concepts have simply greater Power to Influence consumer behavior.

In addition, this medium has proven itself by delivering a lot more bang for every dollar spent!



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