 Welcome back to my What Happens When series today. What happens when drumroll? You don't have a mailing list. A mailing list can sound really outdated, right? Isn't everything happening on social media? Don't I simply market my art business on Instagram? And how my email's gonna stand out in my customer's inbox when surely they're getting 20, 40, 60, 100 emails a day. For the reason that your mailing list is still the lifeblood of your business is because you own it, all right? It's the difference between renting land and using that land and actually owning the land and building something solid on it. That can never be taken away from you. When you're using borrowed or rented land like social media that belongs to someone else, at any moment that can be taken away from you. You wanna be building a solid, profitable art business. So if you skip building a mailing list altogether or you have it on the sidelines, you could miss out on creating deep, long-lasting relationships with your customers. Fall at the mercy of that good old social media when something changes and it will. Publish content for it to be seen by less than 10% of your followers. You could lose the opportunity of creating highly personal messages. And ultimately, you could let potential interested customers just slip away. So building your mailing list has got to be the central focus for building your business. So grab an email marketing platform software, something like MailChimp. We recommend it's a good place to start out and just get building. And if you're watching this and you've got that dormant list, I suggest that you blow the dust off it and get it back to life. Hope you've enjoyed today's What Happens When video. Look out for the next one.