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It's Not TV, It's Social TV

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Uploaded on Mar 12, 2011

Interactive television experts gathered on Saturday at SXSWi in Austin, Texas to discuss the future of social TV.

Panelists, which ranged from the likes of Chloe Sladden of Twitter to Gavin Purcell from Late Night with Jimmy Fallon, discussed ways in which they incorporate social media into popular television shows such as "No Reservations with Anthony Bourdain" and "Late Night with Jimmy Fallon."

Fred Graver, the senior VP of Travel Channel, spoke to the audience about his initial skepticism regarding the integration of Twitter into "No Reservations." "It wasn't a no brainer for us." said Graver. "The whole thing here is if you have 36-48 hours before the show premiers, do you want to spend your time talking about Tony (Bourdain) live-tweeting? And that was a big discussion but we decided, yes lets do it."

Doing it proved to be successful for Graver and the Travel Channel, with "No Reservations" currently at more than 1 million "likes" on Facebook and an increasingly active Twitter following. http://www.mashable.com
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