Published on Apr 26, 2012
http://the7gracesofmarketing.com/7GGC . Nick Osborne from the Transition Town Network and REconomy Project shares his views on why "It's time for businesses to grow up". Nick is one of 8 dynamic speakers who will be presenting at the 7 Graces Global Conference (7GGC) in London AND via interactive worldwide Live Stream on June 22nd, 23rd and 24th, 2012. Over these three days, guest speakers from both the UK and North America will guide participants on an exploration of new paradigms for business, media and marketing, along with Nick's out-of-the-box look at creating sustainable local economies.
This event is NOT a trade show, seminar or workshop. The aim of 7GGC is to create a real community and 'think tank' of passionate and motivated people, who will share their fears, hopes, ideas and vision for the future and create a Tipping Point for positive change, where ethics, values, society and the environment become integral and equal parts of the equation in our 'bottom line'.
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WHAT ARE THE 7 GRACES?
Taken from the book The 7 Graces of Marketing: how to heal humanity and the planet by changing the way we sell by author Lynn Serafinn, The 7 Graces are a set of values and principles intended to provide a guideline or model for our business and marketing, and indeed our lives in general. In this paradigm, each 'Grace' is set against its corresponding 'Deadly Sin':
1. Connection vs. Disconnection
2. Inspiration vs. Persuasion
3. Invitation vs. Invasion
4. Directness vs. Distraction
5. Transparency vs. Deception
6. Abundance vs. Scarcity
7. Collaboration vs. Competition
WHO SHOULD ATTEND?
No matter whether you are male or female, a corporate executive, small business owner, eco-citizen, Transition Towner, marketer, media professional, community volunteer, journalist, conscious consumer or concerned parent (or grandparent): if you care about the impact the current state of our consumer culture is having upon our economy, health, society and natural world...you have a place -- and a voice -- at 7GGC.
Become a part of this "Tipping Point". Book your place at http://the7gracesofmarketing.com/7GGC .
Video by independent UK filmmaker Leon Stuparich: http://leonstuparich.com
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