 We're here with our 3M here at the SID Display Week, and who are you? I'm Nathan Naysmith, Technical Manager in the Display Materials and Systems Division. Here is our booth at SID. We have quite a few things on show here. On the right we have a new solution for virtual reality, which reduces the pixelation or screen door effect. So you are actually in the HTC Vive? No, we are not. We just use this to modify some new products. It's actually not available yet. It's going to be coming out this summer. And where does your technology go? It actually goes on the screen itself. So it's actually inside, and what it does is it has a very controlled blur of the individual pixels. Normally in OLED you have a lot of black space around your sub-pixels. What this does is it splits each sub-pixel to nine, but not so that it's creating significant image blur, but really fills it in to eliminate that pixelation or screen door effect. So this is the new product that we're going to have coming out this summer. So eliminate pixelation, smooth it out. Correct. I should say reduce. Yes, reduce the screen door effect. So yes, it is kind of like a filter. We also have other filters, technology that we're working on, such as this new sensor type of film. So normally a white piece of paper in front of a sensor is obviously completely black, what you see. But we have new technology that really can help to hide sensors, hide cameras in the bezels, in devices, but still give the image a very good optical character response. What is it for, this filter? So this is really to be used as around the bezel, you know, more and more sensors, more and more holes on your devices, so it's to really keep that clean aesthetic appearance of your device. Sure, yes. So 3M is a leading company in your field, right? Absolutely. How do you describe your field? So our field, we have display enhancement solutions, everything from optical clear adhesives to automotive solutions, such as this where it reduces the glare off the windshield by having a very controlled output where you have minimal brightness going towards the windshield or windscreen and high brightness off to the side so that the occupants can have very good visibility of the display. It's very important to have good visibility in the car. You don't want to be not being able to see what you're doing. Absolutely. We also have a variety of backlight enhancement solutions. This has been part of our division for many years where we enhance the brightness, uniformity and appearance of LCD displays. How does that work? Because there's a backlight? It's a backlight. So we have... If you put something in front, it's going to reduce... Actually, we make many of that layers in the backlight. So we make the reflectors, diffusers, prism films, or 3M brightness enhancement film is what we call it, as well as reflective polarizers. So these all work in conjunction to manage the light output, bring the brightness on axis, recycle the polarization state that would otherwise be absorbed. You can see a great demonstration of that impact here. So this is a sub-optimized configuration. You can see 220 Nets utilizing 3M's configuration, 350 Nets, so 60% higher brightness. What did it change from here to here? Sure. It's all passive improvements, actually. So we're just changing the films in that backlight. Something in the front of the screen. No, actually in the backlight. In the backlight. Yeah. So we're actually changing the reflector, the prism films, and adding a reflective polarizer. So if you do all these layers, what's left for the other companies doing everything? We have competitors, of course. You have competitors. Yeah, we have competitors. But you're the leader and... Yes, yes. So we have been, you know, the leader in backlight innovations for many years. And so basically this is materials, right? Yes, materials. There's light material science. There's a lot of chemical engineering, polymer science going into this. So we're showing here is the impact, you know, that these brightness improvements actually have on energy. So with Energy Star, there's mandates around the target watts for a given display size. And our solutions can help enable you to achieve a lower power for a given brightness. So we help these companies achieve Energy Star. Does it feel better to look at also or not? Oh, absolutely. I mean, take a look at the slash, Steven. I think this is maybe the last good demonstration here of the brightness. So you can see off axis here, the right, the left, something. Yeah. So this is using 3M, 3M DBAP on the right. So this is compared to just, this is our latest product for the TV backlight. It's called 3M DBAP-A. Yeah. And the 3M DBAP-A can replace the top diffuser in two prison films and achieve similar on-axis performance. But what DBAP-A really does is improve the off-axis limits. So you can really see that brightness difference between the two sides here. And you don't need to run a whole bunch more power to make this work? The same backlight. So same LED configuration, I should say. Yep, same power. Two sizes, just passive improvements. Ah, so you see right there in the middle? That's the difference. That's the split. It's just much better. All right. What are you doing with the big display over there? We also have a touch systems group. We make controllers, we make some integrated solutions as well for enterprise type of solutions for touch. So to make it look better? No, we actually create the controller as well as the touch sensor itself. All right. So, there's lots of stuff happening in this... Yeah, it's a multi-touch solution. More chocolate. Yes, more chocolate. Nice. There's lots of stuff happening in the display industry, right? Yes, absolutely. So that keeps you busy? Of course, yeah, we enjoy it. I've been doing it for many years. But 3M is doing all kinds of other markets? Yes. So how big is the display part of 3M? It's a sizable division within 3M. So it has been a big division within 3M for many years.