 Outside of Amazon, how are you driving traffic to your website? So we have a couple exciting marketing opportunities coming up. We were recently featured on Breeders' DiGest. It's one of the things on their gift guy for the jet setter. So travel. So this is where our PR firm has started with Pay-O. Hunter PR, coming through, the real deal. We were written up on, well, two weeks ago. I'm sorry, America Online. I'm America Online. I mean, there was so many that I didn't know that. They have a huge, my mom, she's not listening. Still uses AOL. A ton of people do. And I'm like, what do you do on there? She's like, oh, my news is all there in the games. And I'm like, what? Really? It's really, so whenever Hunter emails us a placement, they also let us know what that audience reaches. And AOL is something like 16, 17,000 people. Yeah. And then. You might be the AOL of the wellness shot world, if you think about it. Early mover. I'd throw a more progressive version of that, but. They did well. 16, 17 million today. It's still good. Yeah, they're doing fine. Light style did something on us. Pure wow. Recently we wrote us up. We actually, yesterday we agreed verbally to a strategic brand partnership with Barry's Bootcamp. Oh dope. So we're gonna be. In their gyms. And we're gonna be in all of Los Angeles and New York studios. They're basically running like a, they run a month long sort of wellness event every two years. Yeah. And the final week of that, it's we're doing jobs at the street department of Barry's and we'll be in there. We'll be in all of, we'll be in all their LA and New York studios for a week. Shout out to them. Yeah. That's what's up. Nice job. Thank you. Thank you. Will you guys, will it be in this format or were they looking at maybe selling it? It's gonna be boxed. Okay. And then they'll be. That's actually smart. Even if it doesn't work out with Barry's, I mean, there's, that's a smart play. Right. So I mean, the exposure is, Barry's is awesome. They're really like the people I've been working with there. They're really excited about the product. You know, they, it was funny. I actually emailed them what I do when I, when we get placements is I'll reach out to people and talking to them and say, I want to share this with you. I reached out to the head of brand partnerships over there who have been chatting for three or four months. And I was like, hey, I want to share this with you. Wow. I just started, but if you know, that's the kind of thing that I do is jump on the phone. That was, that was three days ago. And then the last 72 hours have just been. So it sounds like the strategy has been not so outside of Amazon, right? So get Amazon to cover your, your business costs. That makes sense. You're covered there directionally. Everything is looking good. And then instead of necessarily spending all of your time on, let's say Instagram, Facebook, Twitter, you're leveraging the PR to help promote and eventually get the brand out there. So that people then go through the website that way. Exactly. And, and, and the other thing that we actually just shipped yesterday was we just shipped Parfora Filmeria and the group holiday gift guide. Nice. Which is what Caltra's lifestyle and wellness website. Yeah. We shipped that product out yesterday. That, that gift guide goes live November 17th. Yeah. And, you know, what, what, what we're doing, we're basically just building brand awareness. I mean, we were talking to a guy who, who's been the supplement health and wellness space in his comment, which was, was tough to hear, but it makes sense. Unfortunately, a lot of the stuff you built has been known in some way wholesale. And he's like, your first two runs, you just give them away. Like your first two production runs, like that's how you have to think about this. You don't actually give all of it away. Sure. But like, you need to be seeding this product so that you establish fans. Those fans will eventually manifest in wholesale relationships over that with that fan you've created or somebody who encountered your brand, you know, in that fan space.