 So which country is better to drop chip to? Is it the USA or is it the UK? So if we have a look at this CPM data taken from Statista, this gives a breakdown country by country of how expensive CPMs are on Facebook. We can actually see that USA is at the top of this list, meaning that America is the most expensive place to advertise in the world. We can see the UK is actually ranked seventh with a score of 19, which is almost half of the score of the United States, meaning that CPMs in the UK are almost half as cheap. Now I couldn't find any more up to date and recent data, but it's not going to change a whole lot since 2017. This is taken from Oberlo, and we can see in 2017 just how many orders went to the US versus GB, Australia, Canada, France, so on and so forth. If we actually have a look at this graph, we can see there's more drop shipping orders going to the US than there is versus the rest of the world. So what this shows is the USA is actually the most expensive place to advertise and it's the most competitive place to sell products as well.