 The antidote to the perfectionism of your content and any anxiety in publishing your content. That's what we're gonna talk about in this video today. So here is a strangely calming truth that sounds kind of harsh, but let me explain why it's actually a wonderful thing. Nobody is going to remember your content, any of it, except the stuff that is the best. Look at musicians, think about your favorite musician or any musician. You only remember, guess what? Their best hits, their most popular songs. It's all you remember. Think about authors. Well, what you don't know about many authors is that they've written other books besides the ones that you remember. And sometimes all you remember or all anyone remembers is a couple of quotes from them. None of their other, all their other mediocre books, all the other mediocre chapters just disappeared into history, obscurity, okay? Same thing with social media, Facebook, YouTube, Twitter, you name it. When you go to the newsfeed, you only see the best stuff, the stuff that by best, I mean, and here's another very important point, you don't get to determine what is your best stuff when it comes to publishing content. Yes, you can determine on your own. Oh, no, this is my favorite of my books. This is my favorite of my articles. This is my favorite of my courses or videos or whatever. But when it comes to publishing and putting it online and putting it out there in the world, you don't get to determine what is the best. Your audience will tell you what is the best. So when your audience tells you what's the best, that's the only stuff they're gonna remember. They don't remember any of your other content. They don't remember your mediocre posts. One more example, I have made well over a thousand of these videos now, some of them original earlier days, I was walking my dog and making my videos outside, but for the past probably at least 100 videos, I've made them inside here. It's more convenient for me and I get to, I don't have to worry about the wind and all that stuff and I could kind of talk to you at length. You don't remember any of my videos, right? Except for maybe like one or two that really stuck with you because the message was very much what you needed, but you don't remember the rest. I have written over a thousand articles in the early days I was writing them, fairly short articles attached to my videos in my Facebook group and then, but for the past couple of hundred, the couple of hundred I think it's been on my blog, or first on medium.com then my blog anyway. There's a lot on my blog anyway already. You don't remember any of my articles, except for any one, maybe one if I'm lucky that really stood out, some concept that really stood out to you. I have lots of lots of mediocre articles. I have lots of bad videos. Maybe this one is gonna be a bad video, I don't know. Maybe this one go into obscurity. I, it doesn't matter. So therefore knowing that only our best hits will be remembered and our mistakes, our mist takes are gonna just disappear into obscurity. How does that make you feel? Now, some people might say, well, George, if I haven't had a best hit yet, if I haven't had anything that other people remember, well, here's the thing, by default, people only remember what has stood out to them about you. Now, maybe up to this point, you're worried that it's something bad that stood out to them about you and that may or may not be the case, but the antidote is to keep creating and publishing. And if you keep creating and publishing, you will inevitably stumble upon some article you write or some video you make that somebody is gonna be like, wow, that was really, really helpful. And that now that article or video you've made will now be what they remember you by, truly. The idea in the article or the way you came across in video or whatever, the thing that really, because no one is gonna remember something that is annoying about you or something that no one's gonna remember that. They have the very next thing, if they don't like, here's the thing, if they didn't like your video or they don't like your article, there is a very next thing they're gonna watch. They're just gonna keep scrolling and they're gonna find something else that they're gonna enjoy and they're gonna, that's how it works. So they're not gonna remember something annoying about you. They're not gonna remember that you said a wrong fact. Right? And I apologize for bringing this example in, right? Even Donald Trump, okay? Even Donald Trump, who has said all kinds of despicable things on Twitter and all kinds of wrong things. There's like, it's kind of popular these days. Something Donald Trump criticizes or something he says or I don't know, and then someone brings a tweet from 2015 that he wrote that was criticizing President Obama. It's like everything he's criticizing, he has criticized about the president before that he could be criticizing about himself. Anyway, it's kind of that kind of thing or something he says one thing, you could find a tweet years and years ago where he said the complete opposite thing. But guess what? You think, oh my God, oh my God, it's all in history, it's all online, it's all people are gonna remember. But yeah, only the people who don't like him remember these things, but guess what? He has hundreds of millions of people who adore him, adore him, vote for him, campaign for him, whatever. It doesn't matter people. I know that might be a horrible example to bring on, but I like to bring him as an example because he's like, you'll never be like Donald Trump, right? You'll never be that, right? You'll never have as many mistakes that you said, as many things that people can attack you on the horrible, ugly things, right? You'll never have that or pick whatever politician that you just think as the most horrible person. I mean, you might not think Donald Trump. I think I have a bit more balance view of Donald Trump than probably most of you do. I, of course, I would never vote for him, but some of you are like completely, which you need to look at too. And anything you completely hate, hate on, you're giving energy to. So that's not a good thing either, right? So I have a very balance. You gotta really care about him. I think he's, I use him as an example here and there as like, even him, right? Even he has millions more adoring fans than you. So what's the difference here? Not that you should emulate what he does, what I'm saying is you're afraid of your mistakes. Are you, are you kidding me? You're afraid of your wrong facts. You're afraid of saying something that would offend someone. What about Donald Trump? Oh my God. You'll never, you'll, you'll, no matter how much you try to offend, you'll never get to his level of having offended so many people. So what are you afraid of, right? It's like, and here's the other thing is this. The more you are passionately stating your opinion, the more fans you're gonna have. The more you're gonna have a business. Do you want fans? Do you want a business? Be passionately yourself. State your opinions. No matter how wrong someone can prove you the very next minute to be, like Donald Trump. He says something immediately, Wikipedia can prove him wrong. I mean, whatever. It's like people can prove him wrong. It's not about facts. Yes, there are facts. There are reality. That's what I'm saying. But when it comes to marketing, when it comes to personal brand building, when it comes to building your business, it's less about facts and it's more about your passionate sharing of what you believe to be true. Alternative facts. Now again, this is what I'm saying might be offending some of you, but I don't care, right? Because that's what I've learned. It's not like, of course I care about facts. Of course I care about reality and the scientific method and the scientifically proven things, but what I care about more than facts in Wikipedia and what's provable science, what I care about more is your experience. That's what I care about. I care about you sharing your experience passionately. What I care about you sharing what you have seen to be the truth, what you understand to be the truth based on your experience, based on your experience with other people, based on your own research, whatever it may be, don't worry if somebody else will prove you wrong or say you're wrong. Who the F cares, okay? If you're caring about that, you're forgetting that you will go into obscurity. No one will care about you if you're always checking the facts and like, oh, I'm so afraid if I publish this might be wrong, maybe the next day I'll change my mind. I change my mind all the time. I change my mind in the same video just like Donald Trump changes his mind in the same tweet. I change my mind in the same dang video, okay? I was like, wait, I said something wrong. I do this all the time and yet you're still here because you trust me to say what I believe is true now. And of course, I'm more reality based than Donald Trump, hopefully. But you see what I mean? You gotta stop being afraid of just showing up as who you are, passionately saying whatever you believe to be true in this very moment, even if you believe something different the very next second. Say what is true now. Say what is true now, okay? Publish what is true right now. This year, what's true, right? If you're publishing a book, publish it. Publish it because next year you can publish something that says, I was wrong, I now believe this. It's fine because people will only remember your best hits. People will only remember the things that actually made a difference for them. Be bold enough to be wrong later. Are you bold enough to be wrong later? Are you bold enough to be wrong now? I'm bold enough to be wrong right now, okay? Because I know that if I am willing to show up authentically, a couple of things happen. One, it gives you permission to show up authentically. So when you show up authentically it gives permission to other people to say, you know what, I'm gonna share my truth too. So no matter what you're already making the world a better place because more people are then able to say, you know what, I'm gonna share my truth. I'm gonna share what I believe to be true, what I've seen to be true from my experience, research, whatever, whatever, okay? When you show up authentically, okay? You get the respect of your audience. Say, you know what? She or he is willing to say what they think is true right now without apologies, without caring if there's a mistake or not. Yes, of course, do this grammar check through the typo check, but even then, even then I think some of you are too hung up on grammar. I don't use Grammarly. I don't care about grammar. Oh my God, really? How can you publish without grammar check? I care more how something sounds to me. I care more about that. I care more about the impact of how something sounds than whether it's correct grammar. Typos, that's easy. Spelling can be checked and obviously you need to spell words correctly. Okay, that's easy. But some of you are too concerned about grammar or about punctuation or about the rightness of how you're showing up. And that's what I'm trying to tell you is you're blocking yourself from building a real audience, a loyal audience and a business that can be your authentic business. Your authentic business is where you can show up as your best and most authentic self. And I should, when I say best, I mean the best is what you're always working towards. You're always working toward what is your higher self? What is your most virtuous self? What is your most true as deepest self? Okay, that's what we're always working toward. But don't wait until you get there because you'll never get there. That is, it's a journey. It's forever, not this lifetime you won't get there. So let's talk about this logically. Because you will never get to your highest self. Because you will never get to your best self in this lifetime, it is impossible. You, therefore logically, you only can show up as who you are now. That is your best self right now. If you show up as in the spirit of whatever love you can muster, whatever love you can muster, whatever love for the truth you can muster, whatever love for your experience you can muster, whatever love for the audience you can muster, show up as that right now. I did 30 seconds of energy reboot, that's it. Of course I could say, well I could meditate for the rest of the day so I can muster up my best self before I make the video for you. BS, I'm just gonna do 30 seconds and I'm gonna be here. Because otherwise I'll never show up as, I'll never have time to do anything if I'm meditating for, you know, you're going for a two hour hike before I feel like I'm ready. No, stop it, stop it. Just meditate for 30 seconds and then show up now. That's it. And then if you show up strongly, boldly, that's the part I like about Donald Trump. This is my horrible, again, some of you are, some of you have a pathological hatred of him. And I don't think that's psychologically healthy. I think we should be balanced. Nobody is 100% wrong. We can learn from everybody. We can learn from Hitler now. I know, I know, I know that's a historical figure all of us can hate on forever. Obviously he killed six, seven million people. Nobody says that's a good thing. But what I'm saying, Donald Trump, he hasn't killed seven million people yet. We can learn something from him. You know, he's always praising the dictators, right? Oh, that dictator is strong, bold. We can learn something from that. We can learn something from that. We don't have to be him, but we can, nobody has 100% un-virtue, not un-virtue. Nobody is 100% wrong. Everybody has something you can learn from. I'm fascinated by Donald Trump because obviously he has a lot of power. So he must be doing something right because he has hundreds of millions of people adoring him. You can't say those 100 million, 200 million Trump voters, 100 million Trump voters are all stupid and evil. If that's true, you don't have the reality either. You're in your bubble. You're in your liberal bubble, okay? Trump voters are not stupid or evil, they're not. I've known several Trump voters in my life. They're caring people, they care about their community. They love their families and they're some of the most caring people that I know, in fact, but they just happen to love Trump, okay? All right, we could disagree on policy. We could disagree on certain things about guns or immigrants or we can disagree on that. But they're not, so you see what I mean? We're gonna learn from everybody. I learned from Donald Trump, you know what? Be bold, be strong, you know? But what we can learn about him that we can be better is we can be a little bit more connected to the truth. We could be more connected to reality. We could be more humble, we can be more loving. We could be more inclusive of others. Do you see what I mean? So I probably completely muddied to this video by bringing his name in and, you know, but see what I mean is maybe this video will go into obscurity. Hey, I don't care. See, that's what I'm trying to kind of get across here that I'm trying to maybe even model for you. I don't wanna call myself a guru or a model or anything, but let me make my mistake, let me make my mistakes in front of you, all right? So that you can see that I'm still alive, that I still have a thriving business. My business is thriving more today than ever before with all my mistakes, with all my unpolished videos, with all my grammatically incorrect articles, I have typos all the time. You know, my books have typos in them. My books, the published books have typos in them. I'm still here. I'm still alive. I'm still publishing. I have a thriving business. Do you want that? Do you want a thriving authentic business or do you want to be perfect? Do you want to keep stumbling over disillusion of perfectionism? You have a choice. You have a choice to try to be perfect, to try to say I'm not gonna show up, I'm not gonna publish until I'm fully, feeling good, I'm not gonna go on video until I'm feeling good. I'm not going to publish until this thing is perfect and has had a hundred editors on it, or even 10, or even five. I'm gonna have two editors, volunteer editors, volunteer editors for my next book. You see what I mean? Are you gonna, you want an authentic thriving business where you make plenty of money for showing up authentically with your truth right now, the best that you can, what you know, or do you want to try to be perfect? That's, you have a choice. If you are trying to be perfect, you will struggle, you will have anxiety, you will have discouragement because the things you put out there won't have as much response as you hoped. You'll have so much negative emotions in your rest of your life. You have a choice. You can have positive emotions, okay, of authenticity and joyous playfulness, lightheartedness. I'm very lighthearted about all this because I know that this doesn't, if this is not a good video, it doesn't matter because it's gonna go into obscurity. Yeah, maybe 300 people will watch it. Oh my God, 300 people watching might me make mistakes on video, on camera. But you're gonna, if you don't like what I'm doing right now, I promise you, you're gonna forget about this next week or three months from now or whatever because you're gonna see a bunch of other things until then. And you might even see something that I do that you do like until then. So that's, everything is just momentary. There's nothing that's fixed. Stop worrying about this stuff, okay? So I hope this is encouraging for you a little bit of a rant today. And let me just go and take a look to see if anybody had any comments for me. If you, I'm always open and welcoming of your comments and your questions and your reflections and your reactions. I'm really, really happy to see them. So go ahead and put your reactions and comments below. And I'm gonna go ahead and see what are the comments here. Thanks to, thanks for joining me. Lisa, Aida, Steven, Mary, Dorota. Let's see, Kim, Paulo, Michelle, Indra. Thank you all for joining me live. Okay. Yeah, Mary, thanks for your comments. This is like, I've been, I've been working with doing things before I'm ready. So Mary has been experimenting with this. Absolutely. Go for it. No one will remember any of your mistakes. That is the core shift for me that happened some time ago. Maybe, I don't know, it was five or six years ago. No one will remember my mistakes. That's amazing. Or no one will really care. Or the path, well, the path of making a bunch of mistakes will grow a bunch of fans. And the fans, my true fans won't care about my mistakes. It will overlook them for whatever reason they overlook them. Okay, so will your true fans. Then you can only grow your true fans by being willing to make mistakes on camera or on article or in a course or whatever, on a book. And your true fans will overlook all your mistakes and they will only remember your best hits and they will share it forward. And then the people who are not meant for you, yeah, they might remember how annoying you are or how annoying I am or whatever the grammatical typos they saw, they're not meant for you. If they saw that and they're going away, they're not meant for you. Let them go, let them be for other people. You don't have to gather the whole world. Why are you so greedy, right? I'm joking here, none of us. But it's like, why do we have to be so greedy and says, I have to have everybody like me? Think of it as greed. That's because attention is so valuable these days. Or I should say, attention has always been valuable. But the amount of content is so, think about all the people who also want attention on them, okay? Why do you have to have everybody's attention? No, so ironically, I'm actually actively trying to push some of you away. You know, those of you who are still here are never gonna be pushed away probably, but I actively try to turn people off. Isn't that amazing? And again, dare I bring that guy's 45 in, okay? Trump actually tries to push people away who are not meant for him and he will turn on the people who are meant for him. Again, you can call him racist. You know, I agree with you, whatever. But what I'm saying is, I keep thinking. I'm trying to, please tell me another example that is less offensive than Trump. I will use that example from now on. But of course he's in the news, right? I mean, isn't that amazing? Like the more we hate him, the more he's in the news, the more he influences all of us, the more he has all of our attention. It's like, it's better not to, it's better to pay not, like what he wants the least is people to ignore him. That's like his worst nightmare. Like the people, like the more you hate on him, the more he loves it because the more he, the attention he gets, right? So that's the irony of it. So no one will remember your mistakes. No, the things you do that are annoying or, you know, people don't care. They will go away, will allow them to give their precious attention to somebody else. And the other thing that is bigger about all of life that we can look at this from a higher perspective is that I believe anyway, that this life is just one second in the eternity of your soul. The universe is how many billions of years? Is it 13, 14 billion years old? I don't know. I forget the universe is how 13 billion years. Your soul is going to live longer than 13 billion years because it's eternal. So your life of 80 to 120 years is like one second. If you look at, you know, an entire year, let's say an entire year has how many seconds? Well, your earthly life is like one second in an entire year. So even this life doesn't really matter that much. So even the mistakes you make in this life, you're forgiven. That's why you're forgiven. That's why you're forgiven because it's so, so small, tiny in the scope of your entire soul. So why are we afraid of saying the wrong thing on camera? Being the wrong way on camera or saying the wrong thing on articles, right? It's okay. So I hope this is encouraging for you. Thanks also to Megan and Lily. Yeah, Lily says less than one second, we are dust. Yeah, so don't worry so much. While you're here, play. That's really the core message of this video. Play while you're here, play. Play with your, play with what is true for you. Play on camera, play in your articles, play however you wanna play on the internet because as you play, you gather the people who wanna play with you. Those are your true fans and that's how you build an authentic business. So thanks all for your, Lily says makes business much more exciting to not tiptoe around. Yes, yes, amen to that, right? So thank you Dorota for your comment to say I had to chuckle. She said, I had to chuckle when you said people wanna do a two hour hike before doing any piece of work. Yeah, I had gotten lost on this path in the past and they'd wanna do longer, longer prep. So yes, we can prep in 30 seconds. That's my challenge for all of you. I just spoke with, I don't think she'll mind me saying this. I spoke with Felicity earlier and she says, I really like your concept of short moments because that's all we really need. We don't need to focus on our weaknesses. We don't need to focus on our bad stuff on that. We just need that short moment of focusing on a higher perspective and everything goes away. We are here in this moment. Do that 30 seconds of energy reboot and show up on camera or in your writing, you're ready. You're ready. Okay, all right. That's all. Don't wanna keep it too long. I wish you well. And until the next video, I wish you many, many moments of play, of showing up as who you are because who you are is greatly, greatly needed by your true fans. Who you are is a bomb for their heart, for their mind, they need you. So show up. All right, talk to you later.