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Published on Jun 17, 2013
Mira personal media meter is a new generation audience measuring device, forming part of the automatic media monitoring platform developed by Knowmark.
Mira was created as an interactive device measuring radio audiences and now it has evolved into a modern and complete system for ever-growing needs of market research.
Mira is the FIRST personal meter for home and mobile use, operating in both PASSIVE and ACTIVE modes. Mira's core is the smartphone handset which offers user voice and data traffic, automatically records media content and GPS positioning, register consumer behaviours and prompts for feedback in real time.
Discover more visiting our official website @ www.knowmark.it