 Who are they bringing into our business? Who are they telling about what we do? And if you have that tracked, like I said earlier, that's going to completely change how you operate your business. Because then you know this customer here, this is what the whole value of what they're bringing into our company. Not just what they're spending, but what they're doing for us. And that's going to help you get a lot better at marketing, because then you know what certain people are doing or not doing.