 The trouble is continue for the company with CEO Mark Zuckerberg taking out ads to apologize for the misuse of user data. Those ads in nine major newspapers, we have one of them right here. There are also new calls for regulation of social media companies in general. We bring in Melissa Armo of Stock Swoosh to discuss, you know, Melissa, I mean $75 billion in Facebook's market cap was wiped out last week. This is a big, big issue for them. It was a big issue for them and I don't think it's over. Right now Facebook technically is assured it broke 160 which was a really difficult area on Friday and I think it's just lower and I don't think their problems are over. I think they waited way too long to respond. It was about three days till Mark Zuckerberg talked about everything and Tilly gave an interview and I just don't think the stock liked that he waited. I think overall they found out that they knew that this happened. They had gotten the information and they never disclosed it. Some analysts are talking about what's called, and this is a quote, systemic mismanagement at the company that's been overlooked. How do you feel about that? Do you expect to see a change in the structure of Facebook particularly at the top? Well, I think they're going to have to do something particularly if he ends up going to front of Congress. What is he going to say? What are they going to do? Right now if you have any apps in Facebook, you probably don't even realize it, but you've allowed access to your information to all of those apps. I went in this morning actually, I've allowed access to 35 apps I didn't even know about. Little tiny things in there, not just my LinkedIn and Twitter but other things too. The problem is when you want to delete one, if you go into settings and you can go into apps to delete them and I tell everybody go ahead and do that right now this morning unless it's something like Twitter or LinkedIn that you need. But you're allowing access to these other places to get your information and people probably didn't realize that. I didn't realize that. The apology ads address that and this comes from that ad. He writes, we're also investigating every single app that had access to large amounts of data before we fix this. The prop. Yeah. So the apps are an issue but look, the apps and the advertising, this is how Facebook makes their money. So if we see heightened regulation and I just want to bring up that the CEO of Apple and IBM are speaking about profound change being needed when we regulate social media companies, this could hurt Facebook monetarily because they definitely going to it. Definitely going to because that's where how do they make money? They make money with ads. So does Google. So does YouTube. This is going to affect all of them. I'm surprised actually Tim Cook said that because obviously Apple makes money on ads too. So I was surprised to read that article but the fact is that they have to do something. I'm not big on regulation but I am big on privacy. Yeah. Melissa, thank you very much. Good to see you. Thanks. And thanks to all the folks who have been watching this video, thank you. Thank you and thank you for watching. See you next time. Bye. Bye. Bye. Bye. Bye. Bye. Bye. Bye. Bye. Bye. Bye. Bye. Bye. Bye. Bye. Bye. Bye.