The goal of an excellent headline in a paper or a magazine would be to first, get the attention of the prospective subscriber. Subsequently the headline must shout in the reader, "Buy Me Now, or You'll Miss Everything;" not those exact words obviously, but you get the idea.
Without that headline, everyone would walk by and miss what it's the fact that you actually need to say. The exact same principle is true of the headline of your sales page. In case your headline doesn't get activity immediately, your whole page is going to have been a wasted effort.
Sales headlines must shout out to the possibility, or else they are going to die an early departure of "who cares," and so will your sales campaign.
Which is the better headline, "Purchase Your Teachings For Gains Here," or "Last Call Before They're All Gone - Act Now!!"?
Why, the one that generates the most fervent call to actions, and the faster the better. Of course you must judge your crowd, however do not judge them too much. Err on the side of urgency because that's what it'll take for you to get anyone to act.
Someone once stated the headline to a sales page is just like a winsome grin of the woman to her suitor. It's only saying, "Why do not you stick around for awhile, things are just starting to get interesting."
Selling is, and always has become the artwork of charisma, and unless you've got an intriguing and alluring headline, you never will get the chance to present your claims to make the deal. You first need to get focus in a kind of spectacular manner, and then when you've got interest, carry on together with the remaining part of the deal and get the order.