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Published on Apr 21, 2009
Singer/songwriter Solange Knowles is partnering with MTVs Staying Alive Foundation and The Body Shop on the multiplatform Yes, Yes, Yes to Safe Sex campaign, which launched April 14 in New York City. Targeting youth under the age of 25, it aims to promote responsible sexual behavior while at the same time raising funds for HIV awareness programs around the world.
Knowles shared that growing up she heard two kinds of safe-sex campaigns: Some promoted condoms as the best way to prevent HIV/AIDS, and others preached abstinence. I think my parents did a great job at giving us what I call the Real Deal Holyfield and then letting us be in a position to make decisions on our own, said Knowles, whose parents are about as well-known as her big sis Beyoncé.