 what's up guys today i'm going to be going over you know the book rework which is a really good book i enjoyed it it's pretty short and sweet so let's get right into it i'm going to be giving you guys a few of my insights about six or seven and yeah let's just chop into it why fail if you've read a fair amount of business books you'll find the common motif or the common theme that you have to fail numerous amounts of times before you succeed you have to try try try and try again and eventually you might be lucky a universal reward you with success in business now why should you fail just because other people go through this boring and tedious process of going through several different iterations and different businesses before they succeed doesn't mean you have to why should you go in with that mindset because they didn't understand what marketing was or value creation or you know how to create iteration cycles or how to create systems within business doesn't mean that you have to fall for the same shit you can do your own thing and you can succeed the first time so going with the right mindset why fail it's kind of like going into a relationship with anticipation of you know breaking up or getting into a marriage and getting your divorce papers ready it doesn't make sense does it so why should you go to business with the intention of failing don't do it go with the intention success and you will do really good no more workaholics a lot of people believe that working longer hours and harder hours means that you're working better this is not true at all what we want is efficient workers we don't want people that in their office or in your you know studio for hours leaving way past the time that everyone else leaves make everyone else feel bad just because they're working longer doesn't mean they're working better what you want is efficient work you want to reward the people that finish their work early and do it right not the people stay behind making excuses to be there efficient work is king we don't want workaholics that's why it's generally better to have small teams or small groups of people whenever you're doing a startup whenever you're starting something it's kind of like in the book the personal MBA they say that it's better to have a group of maybe you know when you're starting out just 10 or less people that work like surgeons surgical than a huge team of maybe 100 people when no one really knows what they're doing or what to wear about to go etc you want people that are skilled in what they do and do their work officially you don't want a large amount people making up excuses to be there so fuck the workaholics polarize you need to get strong opinions of your business right you can't be generic it's kind of like in a purple cow if you try please everybody you're gonna please nobody this world is now become very dynamic very huge people can interact with each other from all across the world and there's no way you're gonna be able to please everybody there's too many different viewpoints opinions so you need to polarize you stand for something you need to stand for something have a backbone and go along with it you see a lot of businesses try to play it safe they try to be generic and please everybody but what happens is you get you know people can't see you you you blend in with all the other mediocre companies you need to polarize and stick with your guns target to select few people that into your thing and forget about the rest if nine out of ten people come to your restaurant they really like one recipe and one person doesn't like it are you gonna change the recipe customers are not always right keep the right ones start at the epicenter you need to start at what's fundamental from the get go let's say you have hot dogs down what's the first thing that you have to do it's not the catch up it's not the uniform it's not the logo of your hot dog stand it's the damn hot dogs you get the hot dogs first and then you worry about other things same thing with business you'll get what makes your business function first and then you worry about other things you always make decisions and change decisions in the future but the primary decisions are what's important in the moment and you always worry about that the foundation what's really important what makes things run that is what you need to be working on and that is what you will be working focus on what won't change this one goes along with the last one there's a set amount of things in the business world that won't change for example great customer service and company policies are things that won't change that people always enjoy for example people enjoyed free shipping 20 years ago and people are going to enjoy free shipping 20 years from now it's something that won't change don't always be going out for the latest and trendiest fashion statements or whatever is new in business do was fundamental a good example of this that was in the book the personal MBA is jeff bezos of amazon decided that they wouldn't put in the same amount of money into the marketing campaign as they used to because marketing has changed over time people are not as interested in tv ads they put the money back into the services and the products offering you know free shipping for a lot of the products on amazon and because of this the company's profits have skyrocketed because people were really into this idea people really enjoyed this so you need focus on what won't change pleasing customers making them happy is something that transcends time competition doesn't matter well a lot of people say competition doesn't matter for you competition shouldn't matter because when competition doesn't matter what happens is you're always going to be one step behind you're always going to be stressed out anxious try to figure out what your competitor is doing instead of doing that you should be trying to innovate yourself trying to differentiate yourself from your competitor trying to put all that effort into your product into your services making you different to your competitor if you're always following what your competitor is going to be doing you're going to be one step behind like you can't app out apple apple you can't out microsoft microsoft so stop looking at what they're doing and put yourself in a league of your own focusing on your own thing so competition ultimately ultimately doesn't matter because you shouldn't even be in the same league as your competition embrace the startup a lot of people are in a rush to grow their companies in a rush to expand but you should really be enjoying when you're small when you just start now because you have room to maneuver you have room to change to experiment to see what you really like at the beginning when no one knows you that's when you can really test yourself out and change things are repercussions as your company or your business get bigger gets bigger and bigger it's a blow higher to change you have to stay consistent there'll be people watching you now and if you disappoint people the scales won't be a lot larger than when you were smaller a little change in your product or service can end up disappointing thousands of people becoming very troublesome for you whereas when you're smaller when you're starting out you might just disappoint two or three people so really enjoy the process and enjoy the beginning of everything so those are just some of the insights from the book i hope you guys enjoy it and make sure to grab the book it's great and yeah peace