 Live from Austin, Texas. Extracting the signal from the noise. It's theCUBE, covering Dell World 2015. Brought to you by Dell. Now your hosts, John Furrier and Dave Vellante. Go to crowdchat.net slash Dell World and ask any questions. I'm John Furrier, the founder of SiliconANGLE, my co-host Dave Vellante. This is theCUBE, it's our flagship program. We go out to the events and expect a similar noise. Our next guest is the CMO of Dell, Karen Kintos, welcome to theCUBE. Really appreciate you coming on your busy schedule on the keynote yesterday and today, a lot of action. So I got to ask you, what's your take of Dell World this year? Given the big news last week, things have simmered down, escalated conversations, share with us the vibe. You know, I think the vibe has been super positive. We had the opportunity to talk about a number of the announcements that we made in cloud and security and mobility and big data. And then we were able to address our super important customers around what the announcement between Dell and EMC was all about. Michael's message yesterday was very compelling. He talked about the future, when there's a lot of stuff going on with EMC acquisition, it's like, okay, where does it all fit? But the message really was forward thinking, future ready, which is kind of a future proof on steroids, if you will. But it really talked about internet of things as the headline. And then the panel today at the NPR technology reporter up there, really talking about some of the advance some of the game changing benefits to society, not just technology messaging. How does that, how did that come about? And where do you guys go from here with this future ready message? Well, you know, when we think about the future of technology, you know, so just a couple of years ago, as our customers would talk to us about some of their ideas around how technology could help them, you'd think, wow, this is like five, 10 years out. The future is now. I mean, I was in the panel discussion before this discussion around the internet of things and I turned to one of my peers who heads up HR. I said, can you believe how much technology has changed in just the last five years? And it's going to continue to change. So we, our job we believe is make sure our customers are ready for the future. The future is now. We feel like how we approach in this open agile is the right way to think about it. So Dell has been through so many changes, obviously transforming to an enterprise powerhouse, now, of course, accentuating that powerhouse nest with an acquisition of EMC, the private, taking the company private. How has the brand changed, evolved the brand messages over those last five years as these technology changes and industry changes have occurred? Yeah, that's a great question. So when I moved into the CMO role about five years ago, one of the big priorities I had was we had to evolve the brand in the direction that the strategy for the company was going. And we put a line in the sand and we said, we're going to be an end-to-end solutions provider. And we had to make sure that our customers thought about us beyond just the PC. So we've been on that journey now for several years and we've been investing in events like Dell World where we can bring CIOs in and we can talk to them about our end-to-end capability. We can talk about cloud security, mobility, PC still matters, but how all of these things are connected and how we can help them solve their problems is a big, big part of how we've been transforming the brand. So the EMC acquisition obviously accelerates that to the max, are you done? You're never done as a marketer. Ever done as a marketer. Talk about sort of your vision for that brand and how that evolves. Well, I think to your point, EMC has a very, very strong brand, especially on the enterprise side. And when you take the strength of their brand on the enterprise side, the strength of our brand from an SMB mid-market perspective when you think about the role of Michael, when you think about the fact that the Dell brand has always stood for open and simple and easy to do business with and is pragmatic, get it done, roll up your sleeves, make it happen. The other big theme that I heard this year at Dell World that as a CMO I love is this word trust. And that word came up at least a dozen times as I was talking to our customers and I asked him the question, why do you do business with us? I said, you know what? I just simply trust Michael. I trust you. I know you're going to be around. I know what you say you're going to do. And that matters a lot. So when we can take these two great brands and bring them together, I think we can do amazing things for our customers. Being a trusted supplier is really one of the holy grail nirvana positions. Certainly Michael has all the toys, if you look at the history of the computer history of the industry, right? EMC, big, great company, customer focused. As you go out to the customers with this go-to-market, you have to kind of engage with a whole nother level of tactical and strategic messaging. Michael and Marius Hassaran, they say, it's an all-you-can-eat workload environment internally until it's a lot of work. People raise their hand, a lot of execution, focus opportunities. So you have a whole new territory to take down with the brand. What are some of the things that you want to do in the next year or two years with the brand to go to the next level? I mean, the messaging's tight right now. I love the impact and making a positive society benefit. But to the customers, they want that trusted partner. And it's the best time to be a CIO and they want to understand it. How do you connect to that CIO? Well, I think largely through some of the work that we've clearly been doing, in terms of outreaches and our messaging, being able to bring a future view of technology, but back to my point around, it's in the here and now. It's not futuristic, kind of Star Wars type of thing. It's, hey, you know what, the way you can use healthcare records today and big data in healthcare and transform the way that patients are getting treated is happening today in scale. So you continue to see us do that around taking our view of where the future is going and helping them. Clearly, we're going to be working with an EMC to integrate how we integrate our messaging and our marketing materials there. Our platform around entrepreneurs unite from a branding perspective, especially around fast growing mid market. I was on stage yesterday talking about the work that we have done to advocate for, in my opinion, the most important customer set in the world to the future of this world are entrepreneurs. They create 70 to 90% of the jobs. When youth are employed, magical things happen, innovation occurs, great jobs, and great businesses are created. So you'll see us do a lot with that. We love Michael because he's a founder, right? And when founders stay around, companies thrive. Big mega deals, you look at the successes, the founders have all been there. Not some transient management team with no institutional knowledge. So I think you guys, we're really bullish on the deal and super excited. Now the other thing I wanted to ask, I know you guys know a lot of time, is the women in computing has really been a big, powerful theme the past two years. We cover women in tech on SiliconANGLE and theCUBE, we were at Grace Hopper last week. You guys have a lot of women in computing contributing, we saw the patents up there from engineering to leadership. What's your vision of this movement right now because it really is a historic time in the industry. As a leader, you're a mentor, the young women look up to you. What's your vision? Can you share some insight into this dynamic? It's really powerful. Yeah, this is a subject that I care a lot about and I've cared a lot about it for years. Michael's cared a lot about it for years. We've done some things here at Dell World where we really try to nurture that network, if you will. This year we took it up a notch and we put more kind of structure and more programmatic. What we did is we reached out to the 250 CIOs that were part of our executive summit and we asked them to nominate an up and coming woman in their organization and we said bring them to Dell World and we're gonna give them the networking with other CIOs. We're gonna allow them to network with each other but equally as important we're gonna have some really engaging, inspiring, truth-telling conversations that can really help them to think about how do they navigate their career but how do they also navigate through what are some natural barriers and obstacles that are stood in women's ways and that's what we did. So two questions, how do you operationalize a culture where it fosters this kind of openness and inclusiveness, both men and women as well and two, advice for young ladies out there, young women, who are really entering in or energize from computer science to physics to business? You know, Carrie Lorenz, who spoke at our women in IT lunch yesterday, the first female fighter pilot in the US military, in the Navy and she said to the women and men in the audience by the way, there was a good number of men in the audience, she said, you know what? Do something every day that just creates this knot in your stomach because if you do that, you will never become complacent and you will try some things that you never thought that you would ever try. You will get people's attention. Put your hand up and ask for the job. Put your hand up and say, I want that role. I want this, I wanna run this project for you because I'm capable of doing it and she was, she's an amazing story. She's got a new book out. She talked about how she overcame some of the obstacles like the US government would not allow women in combat and she, after two years of going through this intense training, basically said, you know what, I'm not gonna take a backseat role and I'm gonna influence my leaders that I can still be an instructor and when the US lifted the ban, she was the first one in fighting, flying these planes. We really admire your work, inspired by it, thanks for sharing that and you know what, we're real passionate as well so continue to do that. Final question for you is Delworld this year. I know with all the fanfare, which we love by the way, we love to analyze and do the commentary and we obviously know EMC well, but put the bumper sticker on the car for this event. How would you summarize this year's Delworld? What's on that bumper sticker message? I would say it's Michael's quote, right? Which is, go big or go home. I mean, this is such an amazing time to be a marketer in a technology company. CMOs have such insights around digital, big data and everything. Now is our time to really seize the opportunity in the moment to help our customers be great and technology is at the epicenter of all of what is happening from a transformation perspective in the world and our job is to help them figure out how to make the world a better place and that's why I do what I do. Karen, can you tell us the CMO of Dell, now the powerhouse in the tech computer industry, it's now the boss of society and other things, all the big data to infrastructure, thanks for sharing your insights and data on theCUBE. This is theCUBE, we'll be right back with more after this short break from Delworld Live.