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Vittel Refresh Cap

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Published on May 27, 2014

http://bigumigu.com/haber/vittel-sise...

Ogilvy Paris Innovate an Irresistible Way for Vittel to remind people to drink the recommended 8 glasses of water a day. 'Vittel Refresh Cap'. A tailor made cap that pops a flag every hour to gently remind you to drink.
When you twist the bottle cap shut after your refreshing sip, a timer begins automatically. Nothing new to do just twist the cap as you used to do but this time utility has been added. The program was launched in
France in order to gauge consumers' reactions and measure their behavioral changes.
Initial findings show people drank more water during the day and enjoyed it.
CREDITS
Ogilvy Paris
Chris Garbutt : Chief Creative Officer
Frederic Levron : Creative Director
Benoit de Fleurian : Head of Integrated
Chris Rowson: Art Director
Bastien Baumann Ogilvy Paris Art Director
David Martinangelus : Copywriter
Jeremy Bouchet : Art Director - Director
Olivier Brechon : Art Director
Myriam Nouicer : Account Director
François Phan : Project Manager
Laure Bayle : Agency Producer
Diane de Bretteville : TV Producer
Linda Belkadi : Producer
Adrien Leygues : Hosting / Technical support
Nestlé Waters
Marie Cécile Pelle Lancien: Marketing Director
Guillaume Gachet : Brand Manager
OVA Design
Benjamin Sabourin : Product Design Manager
Nicolas Marquis : UX Design Manager
Sebastien Wallet : Account Director
Le Comptoir Du Son Et Des Images
Franck Marshal : Sound Studio
Alexandre Poirier : Sound Studio

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