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Diego Piacentini: Amazon Global Operations

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Uploaded on Nov 24, 2010

With seven global websites and half of its revenue coming from outside North America, Amazon Senior VP of International Retail Diego Piacentini discusses the company's global operations and strategy. The challenge, he says, is providing the same customer experience everywhere on the globe. To achieve this, Amazon utilizes a global network of call centers, fulfillment centers, and websites that cater to regional customers.

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