 Kiko Artsana, an Italian company that makes and retails baby apparel, toys, nursing, healthcare and cosmetic products, was founded as a small family company manufacturing products for pharmacies. Kiki Di Fili Citta, otherwise known as Seeds of Happiness for Special Children, is a project in collaboration with Chico and IB Association. In an effort to collect funding for adoption, Seeds of Happiness provides information, training and assistance to couples and children throughout their journey. Consumers wear Kiki Di Fili Citta bracelets to show their support of children. Etched into a stylish chrome charm, it can be worn to bring awareness to the cause and as tangible and visible support for these children. Kiko encourages participation because they believe that lasting change begins with the seed of an idea nourished by love and attention and brought into blossom through greater awareness and support. Their mission is to help happiness flower inside every child and the issue of adoption for special children has amplified the mission, as well as been critical in bringing Kiko's purpose to life. This program has inspired passion and engagement from consumers and employees while creating a deep emotional connection to the brand.