INTERVIEWER: How could Active Knowledge be turned into a business so it will be delivered?
DAN ABELOW: There's entire ways of turning Active Knowledge into businesses.
If you want to be a subscriber or you want to pay for a higher level of interruption so that as you do things that are important to you, where you have goals and you want to be as good as the best in the world, do you want an Active Knowledge service to actually keep feeding you? How do you climb that ladder and get up there as fast as possible.
As well, there are ways of providing it for free. An Amazon.com, for example, could look across multiple products and say, "We're happy to help you succeed with the products you buy from us. In addition, if you want to know the best product in a category as you do things, we'll be happy to give you those choices so that you will be able to use us to switch to the best products."
Companies like Amazon, instead of just being just retailers, begins to become a driver of helping the world become the best that it can be. Of everyone becoming as successful as they want to be or as they choose to be. Provide the back-end system so that everybody can succeed with using products, as well as then switching to the world's best products.