 Nine expert hacks to create in a video that blows away the competition. Hey guys, you're interested in doing videos for your business and I get it, man. They say that in 2022 that 87% of the search results will be videos, so you wanna have great videos and I get it, but there are certain hacks that you need to do to make your video work. In this video here, I'm gonna walk you through each and every one of these nine top hacks and by the end of this video, you're gonna know how to make videos that will blow away your competition. Hey, thanks for tuning in and do me a favor. Hit that subscribe button down there. Turn it from red to gray, don't forget. Turn all bell notifications so you're notified each and every single time I go live or I upload a video. Okay guys, I'm gonna go through each one of these steps with you. Number one, create a video that addresses the pain point. Create a video that addresses the pain point. That's so important to do. I think so many businesses don't do that. They just wanna talk about their business and how great they are and how wonderful they are, but that's not why they're contacting you. They're contacting you because they have a pain point, whatever that pain point is. Now I own a company called Survival K Food and we sell canned meats. We sell a lot of canned meats and we do this for long-term food storage. So the first thing we start off with in any type of promotion is, do you wanna be standing in line waiting for food and get some type of government handout or do you wanna have your own food supply? What do you want to do? And the majority of the people will say, well, no, I wanna have my own food supply. I don't wanna stand in any government line, okay? So we hit the pain point right up front and you've gotta figure out what that pain point is for your particular customer. And then number two in your video, you want to present the solution, okay? So once we were to say to somebody, hey, do you wanna stand in line for government handouts or do you wanna have your own food supply? They said, well, I wanna have my own food supply and then we say, great, we have the best food supply. We have beef and chicken and turkey and pork and it's canned and it's like your grandma's pot roast and it's delicious and it's low sodium, it's low fat, low cholesterol. We talk about our product. So step two is talk about your product being the solution to their problem. Now the next thing we may choose to do is and you should too, is demonstrate your product. Demonstrate your product. Show how your product can help them. Now in our case, it may be opening a can of meat. It may be showing how you can make a sandwich out of it. It may be showing a happy family, sitting at a table, enjoying a great meal when everybody else is pretty much starving because they didn't save up for this disaster. But whatever you wanna do, make sure that you demonstrate the product and they can see somebody using this product. The next thing you wanna do is have a call to action. Once they've heard about their problem and they know that you're the solution and you've demonstrated it, the next step is to buy the product, okay? So you're gonna wanna have some type of button there, call to action, click here to find our inventory, click here to take advantage of our sale, whatever it is, but make sure you have a call to action. So that's gonna be your step number four. That is a must. Number five, this is the easy part. Keep it short. Keep it short. A New York Times survey found they abandoned the video in 19.4 seconds after only watching 10 seconds of the video. So if you're not getting to the point in the first 10 seconds of the video, you're gonna lose your audience. And the next scary statistic is, if you're thinking about making a half hour video, don't do it. 44% of the people left the video before one minute. One minute. So you've gotta really get on it. You've got to really get their interest in the beginning and don't make the video too long. Those of you who were worried you had to make a half hour video, well, there you go. You don't have to do it. Now, videos on YouTube are a little bit different. You wanna consider the platform you're putting them on. YouTube likes eight to 10 minute videos because they can put ads on your videos, okay? I don't know if people actually watch them for eight to 10 minutes. When I go into my statistics, I see about three to four minutes average watch time, which is almost half of my video, which is not bad. However, you've gotta think about where your video is. If it's on your website, they're not gonna be staying there for eight to 10 minutes. I can promise you that. Number six, you wanna make sure within the first, say, 30 seconds. And of course, we wanna talk about their pain point and our product and all, but talk about your company within the first 30 seconds. It's very important that you get your company's name out there. If they do leave the video, if nothing else, they heard your company name, they know who you are. So get that in there within the first 30 seconds. Number seven, make good quality videos. Now, I understand that you may not be a professional videographer. However, you gotta have good quality. If you think about just the lighting alone, I have a bunch of lights in front of me. You've gotta have good lighting. So if you're gonna film outdoors, those, the golden hours, which is like a couple hours after sunrise and a couple hours before sunset when the sun is just right. If you're gonna film indoors, you wanna make sure that you have a lot of artificial lighting or natural lighting coming through the windows. I have a bunch of windows in my office right here and those windows provide a lot of light, but I also add to it all the artificial light so that it is lit well. If you're gonna use visuals, make sure the visuals look good. Don't use stock images. Use good visuals of your products or videos of your products that you've shot so they can see that that is actually your product. Don't use stock images. That's the worst thing in the world because they're gonna see it on every single site. Number eight, use good audio. Use good audio. Guys, if you have bad audio, if it's a tinny sounding audio or it's echoey or whatever it may be, it's not gonna work out for you. Now, right now you see, I have this little microphone on right here and that goes to a microphone on my camera there to give me better sound. Is it perfect sound? No, but if it's bad sound, guys, people will not listen to a video. If the video visual quality is not great but the sound is okay, they'll probably watch your video, but if the sound is bad, it just something, it grates on your nerves. You can't watch a video that sounds horrible, so make sure you have good audio. If you're using a cell phone, something like that, about arm's length is about as far away as you want that cell phone. Because it's an omnidirectional microphone and it picks up all sounds from around the room, that means it's gonna pick up echoes or any exterior noises or people mow in the grass, so make sure if you're gonna have it further than arm's length that you have an external microphone. Number nine, try to be funny. Try to be funny. I know this is the craziest thing in the world. I used to speak and I used to travel around the country and I had done a day-long presentation at one point and somebody came up to me after I had spoke that day and they said, hey, you were really funny up there. I really like what you did and I think I would like to be a speaker too. I said, great, you know, you should do it. And the person said, well, do I have to be funny to be a speaker? And I looked at him and I thought about it for a second. I said, well, only if you wanna get paid. See, people want to be entertained. They wanna feel good. You can make them smile. If you can make them feel good about listening to you, you're gonna do a whole lot better than if you're monotone and you're just regurgitating information. And I do wanna, I guess, kinda give you a bonus. You're never gonna feel totally comfortable. You're just never gonna feel totally comfortable. And you shouldn't because you should always want to improve. That doesn't mean that because you feel uncomfortable, you shouldn't do it, okay? You should still shoot videos. They're so very important nowadays. It's one of the best ways to communicate with your audience out there. Now, it just really is. If you have videos, they're gonna be more likely to do business with you, to like you, to connect with you because they get to know you through the videos. So it's so important you should do it. But I think a lot of people don't do it because of that fear factor. They're worried about, you know, what somebody's gonna think of them or if they're gonna make a mistake or if somebody's gonna make fun of them. It doesn't matter. It doesn't matter, okay? There's always gonna be somebody out there trying to tear you down. There's always gonna be somebody out there that's going to say something negative about you. But overall, you're gonna benefit a whole lot more if you do make these videos. You're gonna benefit a whole lot more as far as building your audience, as far as building your customer base, as far as building your loyalty if you do make videos. And my final thoughts on getting good at this is do it. The more you do something, generally the better you get at it. Study your competitors out there that are good at this. Study people that you watch videos of and ask yourself, why am I watching this video? Why do I like this video? What parts about it do I like? Is it the lighting? Is it the way he's talking or she's talking? Is it the subject matter? What is it about this video? Ask yourself those questions. Make a list of all those things and try to incorporate it into your video. And always, always, always keep learning. And you can learn more on this channel, by the way. I have over 1,100 videos at the time of this filming. You can learn a lot on this channel about your marketing. And don't forget to put comments below. Maybe you've got questions about this. Maybe you don't know what kind of camera to get. Maybe you don't know what type of lighting to do. I also have a lot of links below on some of the equipment I use. So you can look down in those links there, click on those links and look at some of the equipment. I really appreciate you watching this video. I do have a video course series that's $97, but I'm giving it away for free for a limited time. You'll also find that in the description below. So click and grab that while you're here. Thank you so much for watching this video. I really appreciate it. If you haven't subscribed yet, please do so. Hit that subscribe button, turn it from red to gray. And don't forget, ring the bell. Once you subscribe, a bell will pop up next to the subscribe button. You want to click it and turn it to all notifications. That way you're notified every time I go live or I upload a video. Thanks so much for watching this video. I really appreciate it and I'll see you in the next one. Hey, thanks for watching my video. Don't forget to subscribe to my channel and click that little bell right there so you can be notified every time I do a new video. Also, click on one of those videos there. Keep watching on my channel.