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Zappos' Hsieh: Building a Formidable Brand

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Uploaded on Oct 14, 2010

Related Story: http://www.gsb.stanford.edu/news/head...

Zappos CEO Tony Hsieh offers a compelling account of his transformation from callow Harvard student entrepreneur through his years as a dot-com wunderkind to the creator of a formidable brand.

Zappos.com, Inc.: www.zappos.com

Designing Happiness, MKT 555 media: http://faculty-gsb.stanford.edu/aaker...

Center for Social Innovation podcast: http://sic.conversationsnetwork.org/

Stanford University's Entrepreneurship Corner: http://ecorner.stanford.edu/

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