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Jennifer Morris: Factor Nature into Accounting and Operations

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Uploaded on May 2, 2011

Due to the global development trajectory, an enormous amount of effort is needed to create a sustainable future, according to Jennifer Morris, Executive VP of Conservation International. However, rather than just raising money to pour into projects, Morris believes the key is to create fundamental change in the business model of development, by convincing business and political leaders to incorporate natural capital "externalities" into their accounting systems and operational plans.

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