 I'm John Furrier, the founder of SiliconANGLE. I'm joined with my co-host. I'm Dave Vellante, wikibon.org, and John, we saw a number of segments today where we heard that sound matters and video matters and the backend matters. And this whole thing that we've been talking about about mobile, social, cloud, and big data all coming together, and nowhere do you see it more than at the NAB show. Yeah, I mean, we said early on, we started out the morning, NAB represents a disruption in the media business, which affects everything, the technology, the customers, the advertisers, the solutions, the business models, the revenue, business and financing, et cetera. So I think what I learned this morning, Dave, was one. I think we made a good call on framing that, but more importantly is that there's a lot more storage going on, obviously, in the world than in this area that most people talk about. So I think storage is one. The creative advancements in the software has been fantastic. We saw Adobe, and we're also seeing the ability to do edit. We saw the studio in there. So I think what I extract out of that content is, I think we're going to see a massive boom of creativity and new products come from the marketplace. I think as the technology underneath creates this enabling environment like with Intel, and with cloud, and with social networking, et cetera, social media, I think you're going to see a whole new set of creativity be unleashed on the marketplace. I remember watching the stream that you guys did, SiliconANGLE, you were at the Node.js Summit in January, and the real theme there was the program of productivity exploding, a lot more tools making it easier for the masses to program. And there's an analog here where you're seeing a lot more tools, editing tools, and very high-end video production things that are traditionally high-end. The economics are bringing that down to many, many more people, and you're seeing a productivity boom and a creativity boom all around media. Yeah, and it's all about the products too, like the cameras. It's always been a camera. What's the new gadgets and the cameras? But it's not only just the camera anymore, the camera is now multifunction. It's a lot of technology inside the devices and outside, including the software. And I'm really impressed with this site deck, the epiphany walls we were calling it, because I think that represents kind of the future, this idea of bringing production and motion picture-like capabilities down to the masses. So I'm really excited I won that product. Two, the other thing that kind of came at me today on theCUBE was this notion of NetOps. So we talk about DevOps on SiliconANGLE, we're in the cloud business like Node.js, where developers are really driving the change. And I think what I'm going to see here in this market is the networking business around media. CDNs and the tech involved is going to have a developer changeover. I think you're going to see a different kind of developer. And that's going to be an area that I'm going to keep my eye on over the next year, is this, what is a developer in a network operation environment? Not as same as cloud in terms of the ops side, IT ops or the DevOps, because DevOps is a little bit shaky in terms of obviously a lot more frameworks and open source involved. But I think networking ops is a new epiphany from this morning. Yeah, you mentioned storage before and then the other were obviously inside the Intel booth. You can see a number of their partners displaying and a lot of companies, the entire industry in essence is betting on Moore's law. There's no more confusion about which technology, which standard, I mean it's pretty much standardized. And so the innovation is really around building value around that core capability. Yeah, and I think the ultimate walk away for the folks out there, if you're watching, is to understand this. The marketplace is going through a massive change. I think things that you can see in the consumer landscape like mobile, social media, social networking, the impact of things like social technologies has created an environment where the actual tech involved, the networks all the way up to the actual devices themselves are so advanced and like the business models and the kind of the value activities that go on for a lot of the businesses that are in the broadcasting media space are going under radical change. And I think that's going to create a lot of opportunities, a lot of mystery. As we say, Dave was in our last queue, there's a lot of margin and mystery. And so I think there's going to be an opportunity for those innovators to take advantage of that. And for the people who are laggards, they will go out of business. And I think Kodak to me represents the prime poster child example of what it means to go out of business. A company that literally solves a lot of photography problems. But is it worth zero? And a company like Instagram, eight people can off the back of the iPhone can sell for a billion dollars. So I think there's going to be a lot of opportunity, a lot of change, and it's going to be all around us. And I think it's going to be a phenomenal opportunity to watch. Well, too, as well. I mean, I know you've studied the early days of cable and looked at ESPN as sort of applying to some of our business. And we had Andrew Cross who's the CTO of NewTek on enabling a whole new breed of companies, you know, like ours and many, many others to just go on the internet and broadcast to literally millions of people. And now you're seeing some of these higher in production quality capabilities with the economics coming down where the masses can start to deliver some real value to audiences. Well, two things on that point that I see happening that's evident obvious is that the advertising market is under a massive transformation. Advertising is failing. The idea of print advertising and video advertising in the old measurements of like gross rating points is going away. Vertical programming is one. You mentioned ESPN. I think what cable did to franchises like MTV and ESPN and CNN I think is happening right now in the notion of social, social distribution and people on phones, people collaborating individually, not necessarily through some sort of choke point or broker or one intermediary like a broadcaster is changing the game. And I think the new opportunity is the next CNN, the next ESPN are out there. I think the content market will shake that out. Looking at Netflix today calling out Comcast on net neutrality. I think you're going to see a massive surge from the bottom up of content producers that will be the next ESPN, whether it's the queue for ESPN of tech or whether it's someone for news or in a vertical. I think you're going to see a lot of vertical franchises emerge that are going to be very, very valuable because they produce really good content, good analysis and guess what? They got the technology to do it. They got the creative capability to make that with the cameras and the software. It doesn't cost a lot and distribution is free on social networks. I think that is the fundamental change that's going on. And the cycle of innovation is much, much faster. I mean, we joke about Wolf Blitzer and the camera and the Gulf War and how fuzzy that was. But now you're seeing, as I say, these production qualities coming to the masses and the acceleration of the innovation is much, much faster than it's ever been. Well, we're going to be here tomorrow again, same time at nine o'clock in the morning, day two, broadcasting 212. So we're going to bring you all the coverage and in-depth interviews. We'll be talking about the news. We'll be scouring this afternoon on the floors. We'll bring that to you tomorrow morning in our news segment. And here, the Intel Experience Studio is a fantastic environment where a lot of great technology is being demonstrated this afternoon. You're going to see here at NAB a lot of demonstrations, highlighting, showcasing all the technology. This is theCUBE, headlining Intel Studio Experience. I'm John Furrier with Dave Vellante. This is theCUBE and that's a wrap for today. See you tomorrow, everybody.