 So, good afternoon. I have this sad job of trying to explain the value of information applied through Facebook. So, these are a few concepts of my presentation in Mouled, so I will try to explain why TU1402 must use Facebook, so which are the benefits. Example of successful Facebook pages and regarding our potential Facebook page, so which could be the dissemination strategy, target audiences' purposes, post-content and template, post-management and sharing action plan. So, we are all aware, I think, of the fact that traditional media channels, as Maria Pia was trying to explain some scientific publications, technical reports, literature reviews and so on, are the best communication channels if we want to reach the research communities, academics, lecturers, all people with analogous professional background, sector, industrial sector as well, public authorities, policymakers, okay. And this kind of post is addressed to these people and to actually engage these kind of people. But when we shift our target and we want to reach out and engage the general public, we have to think a bit differently because we are not dealing with people that have a similar professional background, but we are dealing also with a non-expert community of people. So, at the end, we have to accept the fact that these traditional media channels do not work anymore because they're not so user-friendly, they're not so handy, they're not so appealing. And we have to accept the fact that we have to use the new communication channels that are based on the on the internet. And especially, I'm referring to social media platforms. And among all these social media platforms, if we look also at the statistics, Facebook is the one that dominates the social landscapes. So, either we like it or not, we have to accept this fact. So, basically, the future, when it comes to promoting, advertising, disseminating every kind of business, let pass me this word. The most used social network is Facebook. And, for example, last week, I participated to a webinar. There was, like, done by the internet program. And one of the main tools that they suggested us to use to disseminate the content and the results of our project is Facebook. So, it's the most popular, in fact, a social media platform with over one billion active users daily throughout the world. And it's the most engaged social network with the highest digital audience penetration versus engagement. So, this means that people do not actually just overlook the post, but they engage with the post content. So, which are just a few benefits of using Facebook. For example, in our case, we have a near zero cost dissemination strategy. Of course, we can boost the post and we can pay Facebook for it, but maybe it won't be the case. We don't need that. So, it's basically a zero cost dissemination strategy. We don't need technical expertise. So, we don't need, like, all the time that handling is spending on the web page because it's completely different. We don't need technical skills. We don't need anything, just a bit of time, of course, because it requires a bit of time as well. And it's a very easy platform, interactive platform. We can have a direct contact with the end users, like also whatever, I mean, the general public. If they ask questions, we can directly reply. We don't need any particular tool. Everything is easy. And we can also redirect, this is important, the user traffic to the Action website. In fact, lots of web pages about even newspaper, any kind of project. They have the Facebook page to increase also the visibility of the web page. Because sometimes, I mean, I don't understand why, I mean, the mechanics of the search in Google or other browsers, but you don't have, for example, the cost action at the first place, the web page. But maybe, like, it could be a mutual, like, advertising, the web page having Facebook link and Facebook having the link to the web page. And also, we have public access and direct access to the Action materials, irrelevant info. This is also through the web page. We can put links. We won't go to, like, we won't use technical contents for Facebook. So complicated, but not at all. But for interested people, we can put the link to the web page. So reach even a more high level content that for some people can be interesting. Example of the sexual Facebook page, I found out, for example, here, this human brain project is also a project. Of course, it has nothing to do with our action, but the purpose, the common denominator is the same, reaching the general public. So also, they reached, like, 20,000 likes. That is a very good result. Because knowing a bit what's behind Facebook, reaching already 21,000 likes, I would say it's already through success. If we were able to reach 500, I'm already happy, because it's very difficult. Except if you pay Facebook, of course, but it won't be our case. We shouldn't do that. Mary Q reaction has a Facebook page, also very successful one. And this is an example that I can personally testify. This is a Facebook page of the SAC master that is coordinated by the head of the structural measuring group. I'm part of my university. And I have to say the truth, in my department, they care a lot about dissemination through Facebook. This is one of the examples. This master is the International Recognizer, has been awarded by Europa-Nostra this month in category education and training. And we have also discussion on how to disseminate on Facebook the content. So it's also discussion during our meetings, for example. And these are very good results. We have these pages growing day by day, and there are people applying for the master throughout the world. And the great news is also that the call section has a Facebook page. So why shouldn't we have our own Facebook page for the call section? And we can also try to make them, especially at the beginning, to share our posts on their page. They have 6,000 almost. I mean, it's not so great, but it's a very good result. As I said, those are very successful pages. It's a good page. And if we reach 500, seriously, I'm happy. But I mean, we can also use the channels to increase at the beginning our visibility. So coming to our potential Facebook page, our strategy will be for sure to publish target-oriented posts, mainly for European citizens. Of course, the general public, we hope to spread the message worldwide, so within Europe and beyond, to reach media reporters, because we can reach media reporters through Facebook and stakeholders in general, because as Maria Pia said, the message could pass from general public to researchers, because it's easy to understand. And we shouldn't think that through Facebook, we only reach dummies, because most of us probably have a Facebook profile. So we can actually also share the call section content on our profiles. And lots of researchers, lots of professionals here have, I mean, in the world, have Facebook profiles. And we don't just look for supercontents, but we also look for interesting content. I mean, Facebook has become, has recently replacing lots of traditional media channels. This is the true, I personally read news on Facebook instead of reading newspapers. But okay, I'm probably, so about the purposes, for sure, raise public awareness about the value of start-to-end monitoring through Facebook, share and promote the activities, the achievements, whatever we do within the action, meetings, conference, workshop, training school, whatever. Provide a lack platform for information exchange and transfer knowledge, because we shouldn't keep the knowledge within ourselves. We shouldn't keep the knowledge for a specific group of people, researchers, academics. We should transfer the knowledge to the society. I think this is one of the main purpose of the call section. And reach and engage, of course, the target audience and increase the visibility, as I said, of the action web page. About the contents and template of the post, I already mentioned a few, so we can publish news about the activities carried out during the action, events involving the accost action organized by the action, training schools, short-term scientific mission, whatever. Wise and workforce of quantifying the value of structural monitoring, but of course with simple words, without going too deeply into the matter, then we can put link to the web page for people that are interested in more. Peels for dummies about procedures, techniques, and tools, so very short messages. We shouldn't lose too much time, even because we don't have too much time, but also because people do not engage with posts that are like long, I don't know, many lines, and with things that are complicated. We should be simple, direct, appealing, and very short and concise. And also we can put some case study examples, because probably with pictures they are more appealing, and they can reach out and engage more people. About, like this is one of the bottom of our small suggestions for a template, like a small title, body of the post, link to the action web page if needed. We can end with hashtags, for example, that we can discuss also about it. And I would suggest also to add the always pictures, because for the post visibility on Facebook, Facebook gives preference to videos, but we don't have the time to make videos every time. So at least we should put always text and photos, because photos, they reach a larger audience than just only text. This is a proposal of a calendar we can also send in the tail than the dissemination plan. And for the calendar, this is a proposal just working in publish one post per week by each working group. This means that each working group has a commitment to publishing once every six weeks. And if each working group is composed by lots of people, and the group leader just nominate each time, like for 15 of June, the working, the leader of group one designate one person. For 27 of July, another, another, another, at the end, each of us probably will end up publishing once per year, or even less. So it's not a very demanding task for all of you. Yes. And the page we will manage, of course, by one or two administrators that will be the only people allowed to publish on the page. So you don't have to take care about anything just sending in a while once in a while a post. And of course, to be a post must be made, of course, to the page administrator with CC to Sebastian, I will say to Maria Pia because it's the working group leader, the group leader of dissemination task and the corresponding group leader. I mean, but we will send the details about this. This is just a proposal. Then once we create the page, of course, all of you are invited to like the page. I forgot to say here also to invite your friends to like the page. And to share, of course, the post published by the action because like this we try to engage our friends. And at the same time, I mean, it's a chain. So you know how it works. Beyond the posts that are like will be published according to this calendar, we can, I mean, the administrators will publish the will publish will publish periodically other posts that we can think of post that are interesting for us that we can take from other pages and websites. So if you have suggestions about possible website or pages whose content is interesting to be shared and it's aligned somehow with our action, we can also this is just to keep the page active because if you publish once per month, that page is going to die. So just to conclude, Facebook, as I said, dominates the social landscape. We have to either we like it or not, we have to accept it. It offers a zero cost dissemination strategies, a live interactive platform, the contents carry an impressive number of people. Facebook, of course, can boost the action visibility. And as I said before, several European progress are already encouraging a lot the use of Facebook for dissemination purposes. So what are we waiting for? Oops, we got a boosted. Okay.