 Put this on you, you can wear it on your wrist or your ankle. And what this does is it helps your body adapt to stress using your sense of touch. So what we're going to do here is, sorry, how are you feeling right now? Kind of stressed out, yes. Want to stress out? Yeah. Okay, would you like to be a little bit more chilled out? That'd be great. Okay. We're going to put you on the meditation and meditation mode, it's one of my favorites. And right now it's set to 15 minutes, wave intensity up to 54%. You can increase the duration or the intensity. And ultimately what this is doing is sending vibrational wave patterns through your skin and it corresponds to your emotional cortex to basically signal a sense of safety. So back when we were cavemen, you know, you get triggered by stress, you go into fight or flight mode and your sympathetic nervous system kicks on. Now in modern life, when you get that crappy slack message or that bad text message from your boss, your body is interpreting that as dangerous. What this is helping you do is actually interpret those signals not as dangerous and kicks in your parasympathetic nervous system using your sense of touch. And ultimately, heart rate variability is the biometric that this is going to impact. This is not a tracker though, it's actually changing your heart rate variability, increasing it. And we do have clinical studies out of University of Pittsburgh validating all of that. Gotcha. So the applications are pretty broad reaching. Yes. We're in clinical trials with treatment-resistant PTSD. We have trial psychiatrists using it for kids with autism. Joe Maroon of Pittsburgh Steelers, he's their neurologist, is one of our advisors and we're using it with professional sports teams for focused performance and also relaxation after games. Gotcha. At the end of the day, anyone with stress can benefit from this. Falling asleep is the thing that of our beta users, 95% of people would say, I'm falling asleep faster and that, I don't know if you have a stressed out mom, but I know, like that is the thing that pretty much anyone can identify with. Yeah, for sure. So is this available now? Right now we're in free-sale mode. We are 199 available on our website now, we'll be launching with our full sale and shipping at the end of this month and we'll be 349 after that. And then it's just charged with a micro USB or... The micro USB, it's attached to the app, the app is Android, iOS and you can turn the Bluetooth off while you're wearing it if that's a concern for you. So whatever program it was last on, you just use these two buttons, turn it back on and it'll go back to that program. Oh, so let's stand alone a lot, is it without the app? Yep, you don't need to have the app to use it. Very cool. So I'm trying to think of any other questions. See, it looks like the app has several different programs. Yep, so the app is right here. We've got energy and wake-up, social and open, clean and focused. Meditation and mindfulness, relax with wine, sleep and redo. And it's pretty personal, like for me some of the more like energy and wake-up and focused ones are not awesome because I'm just naturally wired to be a little more like... So the meditation one is incredible for me. Whereas some people love the rebuild and recover one. That's the one, like let's say you're in the gym and you're wearing sets. This is the one that will most intensely increase your heart rate very little. Awesome. Quickly. Yeah, you know, I mean I tracked my HRV with my ORA ring and the Biostrap. So something like this would be awesome so I can actually see that I'm running. And hopefully in like version two of this app, we will have integrations with all those trackers so that long-term we are going to learn from your body and start to adjust the vibration. That is cool. Because I know that Biostrap, they have an open API so you can use third party heart rate monitors and whatnot. So if you guys partnered with them or at least you integrated that, that would be an interesting... That is absolutely where our heads are. It's the kind of technology that can be... I mean as long as the device has the haptics to support the program, it's really more about the software than the device itself. So you could literally put this in a pair of shoes. I've actually tried on a prototype and it was amazing. That does sound really cool. Yeah, it's really cool. It's like music getting pumped right into the bottoms of your feet. It's cool. And it's comfortable too. Yeah, it's not bad. So the ankle is actually our favorite spot to recommend to wear it because when you put it against the bone, your bone density actually helps sort of channel those vibrations up through your body and it's a little bit more effective. And it's also a little bit less obtrusive but for the sake of being at the conference, the wrist tends to be the fake. So how long has the charge last on this? Three days. That's really pretty good. Yeah, it's not bad. So I can see wearing this as a cubicle on it. Yes, we're actually doing a lot of work with engineering teams and high stress environments or even just groups of people that tend to be a little bit more introverted. It can really help them kind of be a little bit more open. If you wore it on your ankle, then nobody would even know you're wearing it. Nobody knows you're wearing it. Exactly. Going into big presentation at work, strapped on 15 minutes before, get your mind right and nobody has any idea. Very cool. Let's go into a corner and meditate. I mean, this is not a substitute for all those great things like meditation but what it can do is deepen meditative states for experienced meditators and help you achieve meditative states for people who have never been able to really get there. That's right. I use a music headband every day for about 15 minutes. Yeah. And that's just not something you can sort of whip out in the office. No. I can, you know, meditate in the morning, slap this on my wrist or my ankle and go all day long and keep myself in the audience. I actually really like turning up the frequency sometimes when that's your goal because it gets you in your body in that way. Like when you're meditating, like put your feet on the floor, take deep breaths. Feel in your body. Sometimes just having a little bit of awareness of touch can help you get there and this can keep you in that space. But if you're like trying to fall asleep, probably want to dial that vibration down because you don't want to be quite so present in your body like that. It's interesting. It kind of pulses on and off. Yep. Yep. Sure. That's because you're on the social and open line, which is what we call conference mode around here. It's like what we wear all day. And this one is a little bit more rollicking. Like, I can only describe it akin to music in the sense that it kind of gets you in that like... It's a much higher frequency. Yeah. And then you can dial it up. The intensity a little much for some people. That's pretty cool. But yeah, we usually like to keep it around 24, 25% to start and if you need it higher, sometimes you just have that environment where that's important and other times don't. Very cool. Very cool. I like it. Great. Yeah. You're obviously well acquainted with the space with all of your devices. Yeah. Can you feel any different? You take about three to five minutes for the effects to like pick in, but it's really subtle. I feel happier. Good. Yeah. Usually when you take it off, that's when you kind of notice and you're like, oh, I kind of miss it. Yeah. But it is subtle. Yeah. I'm sure. This is awesome. I'm looking forward to trying this out. Yeah. I mean, we're really excited. It has so many applications in spaces where people are really struggling. I mean, the people that it makes the biggest differences is people who are really struggling. Our founder, Dave, is a neuroscientist, PhD, also clinical psychiatrist. And part of the genesis of this idea was you can give people all these cognitive and behavioral therapies, but if they're constantly stressed out, they just can't even get there. And this can really help people get there so they can even begin to do that work. And like mindfulness meditation is something that not everybody can just do on the top. Right. You just can't get them over. Yeah. When your pulse is racing, when you're elevated in that stress level, it's impossible to get there. And bring that down by triggering your parasympathetic nervous system without you having to be mindful of that. Yeah. So that's the Apollo. Wow. Very cool stuff.