 What's up guys and welcome to a new video. Hope you're all staying safe and sound. So in this one, we're gonna be looking at a few different Shopify stores and just review and then basically go through the good things, the bad things, kind of things they need to improve on. So it was about this time last week, I put out a post on my Instagram asking people to send me their store reviews. The reason being is I've been talking to a ton of people on social media due to the current situation and there seems to be quite a lot of people making use of their time wisely, getting involved, building a Shopify store and taking advantage of that 90 day free trial now that Shopify are offering. So if you haven't started your store yet and you do wanna take advantage of that, our further is a link in video description so make sure you just head down there, click that and then you'll get a 90 day free trial. And then once you have finished your store, send me your link and I'll feature it in a video like this. So there will be quite a few of these videos coming over the course of the next couple of weeks. Now before jumping to the first store, I do wanna say it's very important you do get feedback on it, regardless of whether it's for me or not, just make sure you get some honest feedback. Don't go and ask your mom because the chances are she's gonna tell you it's good. Make sure you get honest feedback from somebody who knows what they're talking about because before you start spending money on marketing as well because it doesn't matter how many pounds, how many dollars you spend on Facebook ads, spend on Instagram influencers. If you've got a poor looking store that isn't very professional that people aren't gonna trust, then you're not gonna make any money. So you must make sure that your store is ready before you start spending money on ads. All of that being said then guys, thanks for tuning in and let's jump straight into store number one. One thing I will say is that I'm gonna be reviewing these stores on a mobile device as you can see. The reason being is because last year in the US, 50% of all e-commerce, so all retail orders online came from a mobile device. If you're advertising on a social media platform, so for example, Facebook, then the chances are it's gonna be higher than this. So let that be like as the tip, if you haven't optimized your store from a mobile device, then the chances are you could actually be losing out on some sales. So the first store we're gonna be looking at is Flexifit UK, a very relevant and current store in my opinion to this time of year. If you check out the trending data for home workouts, then it's absolutely just kind of blown up since the whole quarantine period. So first initial impressions are, it looks very good, they've got a decent image. Everything is kind of in keeping with the overall theme of it, which is quite a bold and powerful look. They've got a custom domain, which is obviously a good thing. Some people run ads with still a.myshopfly.com domain, which is just not a good look. So overall first impressions then are very good. The most important thing we're gonna be focused on knowing these videos are the product pages. Now the first thing I've noticed on this page is they still have that by default, that tax included note. I remove this on all of my stores, there's no need to have that there. If there's anything on your product page, it's gonna kind of detract your customer's attention from what's important, hitting that add to cart button and just remove it. They don't need to be reading tax included and thinking about taxes. They need to be thinking about buying. Next thing, they've got dynamic checkout button, which is ideal. Again, I have this on all of my own stores. And then below that they've got this countdown timer now. I'm not completely against countdown timers. However, in this case, I would say remove this because it's not really in keeping with the theme of the store. Like there's a lot of white space around it, which doesn't look very good. It's wasted space. If you look at the kind of fonts and colors he's used, they're all very bold and brash and kind of in keeping with the fitness niche really. But then if you look at this, the text is really soft. There's different colors, different style of fonts as well included. So it doesn't really fit in, if you ask me. Bit of a layout issue below as well. As you can see, he's got the social media links, which isn't a bad thing. But all three of those need to line up nicely and line with each other. And then by default, he's got his subscribe to us newsletter, which is absolutely fine. He's got all the required pages too at the bottom, which is good at terms of service, return and refund policy, as well as a privacy statement. And then he's also got contact details in an FAQ, which is spot on. Now, if we take a look at the actual proper product page, which I assume or I'd hope this is where he's directing people too from his ads. Again, obviously I've touched on the tax included. I've touched on the countdown timer. And then as you can see, he's gone back to like the bold font and everything, which is absolutely fine. But everything needs to be in keeping with that. You can't have half and half because it just looks off. Now under this quite bold statements, he's got two kind of like, what's it called now to create a sense of urgency and a fear of missing out. He's got sale for a limited time plus limited stock available, plus with the countdown timer. If you ask me, it's just a bit of overkill. It comes across as a bit spammy and not very legit either. The fact that then I lined up central in the page either. Again, I know I'm being quite picky, but trust me, the tiniest details can make all the difference. If something looks slightly off in a customer's mind, then they're not gonna trust you. Trust is like the biggest thing that you have to overcome as a new business. He's got some pretty cool icons that kind of illustrate the different features of the product. And then he's got all the different key words in bold again, which is kind of good. Attracts people's attention to the words that are gonna sell the product and make it seem good. Now, general overall thoughts are that the product itself is fine. However, everybody has seen these before. Everybody knows you can go to your cheap sports outlet and get them probably a bit cheaper than this and a lot faster too. So if it was me, you've got to increase the value of somebody. You've got to give somebody a reason to shop with you and not say sports direct. And like I said, get it cheaper and faster. You can do this in multiple different ways. So after these tags in the stay at home audience, people who want to work out at home, so why not have some sort of bundle offer where somebody can get absolutely everything they need all in one go. So they haven't got to shop around. They haven't got to buy from you and then buy something elsewhere when they can just go straight to Amazon or straight to sports directs and get everything they need. So create some sort of bundle offer. You could include like a yoga mat maybe, some form of light dumbbells, people can use an ab roller, et cetera. Or the other way or something you could do on top of that even is include some sort of get fit at home e-book because it goes hand in hand. It gives your product a USP and it gives somebody a reason to buy from you and not somebody else. Moving on to store number two then guys is a store called InnoPalace.com. They've got a custom domain. They've got a pretty decent kind of banner image at the top with a slider option which is works well. So, so far so good. That's done all the basics correctly which would you would expect most people to do. They've got kind of like a little note there about who they are, what they do and then straight into the product page. As you can see, they've got the tax included note still there which I've spoken about in the previous one. And then what they've got here is they've got the different dropdown but they've got a wattage but then it refers to the different colors. If it was me shopping on a brand new store that I've never been on before this would be an immediate no-no. This is one of like the basic fundamentals you'd expect every store to get right. So, if they're getting this wrong then what else they're gonna get wrong? Are they not gonna deliver your product? Is it gonna be a poor product? So on and so forth. So, make sure you saw that out before you start spending money on ads. And then they've got kind of like a green outlined add to cart button and green text which in some kind of funny way it kind of works quite well because it is about sterilize or about staying clean and green and blue, those sort of colors kind of a sign with that industry that kind of feel if that makes sense then it kind of works quite well. And then at the bottom they've got our mission which is nice. They've got a double guarantee and again all the relevant and quick links that you would expect. If we move on to the product pages then just have a quick look at their images USB charging, charging your phone with phone cable while sanitizing the units. So the English isn't great on that. I would probably order this in fact myself, take some proper decent photos just to use. And then again they've got a lot of text in these images. Now in my opinion I've seen people do it successfully either way but I don't like to have the text on the images like that because again if you go into Amazon and look at different products they don't do it that way. They have it in the product description. It just doesn't look as professional if you ask me. Tax included, obviously they need to sort their variants. Add to cart, they've got a nice kind of security check out with trust badge. And then it moves into the product descriptions of different benefits, et cetera. Now I've seen this product about the first thing I thought when I saw it was is it 100% safe? So that's not the most important piece of information I'm looking for especially if I'm gonna be putting my phone in there which some phones now cost in excess of a thousand pounds so that's probably gonna be like one of the main things people wanna know. So I'm just gonna make sure that it does reassure people of that. Powerful UV light, more than just a phone so you can put your jewelry in it too which is pretty cool but again if you've got expensive jewelry you wanna make sure, you wanna guarantee basically that it's not gonna harm it or damage it. And let's see, only takes a few minutes. Key features, easy to use. So by the looks of it there's no kind of guarantee that this is actually safe for your phone or your jewelry or whatever it is which again is a big no-no for me. This would be something I'd be ordering, testing so I could make sure I could reassure that to my customers. To finish off this second store then I just wanna touch on the way they've kind of displayed their product description. You can see this bit's fine because there's like different individual points. This bit's quite good as well because he's got like the bold, the important bits and bold which again kind of separates it up and makes it easy on the eye. But then towards the bottom here and the key features I think what would work really well here is again if he did some sort of similar thing just to kind of people's eyes get a bit kind of glazed over when there's lots of information and there's nothing to kind of separate it whereas if you have like checkpoints or bullet points it just makes the information a lot easier to digest which is a good thing especially when you're talking about the features of the product. To check one final thing then before we move on to the third and final store I just wanna see what his checkout process looks like. So once you add to cart then it comes up with this pop up here. Now what I tend to do with brand new stores those stores that don't have that trust or that fan base, that customer base is when somebody hits the add to cart button then it takes them straight to the cart because by doing that then you eliminate one click that a customer has to do. Now that might seem absolutely stupid but trust me it can make all the difference to your conversion rate. So instead of having to click add to cart then click view cart and checkout what it would do instead is just take somebody straight to the cart or even straight to the checkout process the quicker and easier you can make it for somebody to check out on your store then the better the higher your conversion rate will be because the longer they stay on your store the more chances are of them getting distracted by a phone call and app notification could be multiple different things. I just wanna point out too they've got the tax included and shipping calculated at checkout. I would remove this and put some kind of benefit there it could be like free shipping on this order just make sure that if you are advertising free shipping on your store then you go into your checkout language within your Shopify dashboard and you change notes like this because if you're advertising free shipping and then it says shipping calculator check how it doesn't add up it looks off and again it's just another reason for your customers not to trust you. Moving on to the third store then we have waxcalm.com really cool domain it's custom and wax and calm two words put together just works really well in my opinion. Really current and relevant niche or products as well for this time of year obviously people can't go out and get their wax so next best thing is to get products like this and do it from home. If you notice the colors and the kind of style of fonts are really in keeping again with the beauty niche they've got that products there in the banner image with the logo on too so again just those little touches look really good and then overall impressions everything's really easy on the eye and just overall they've done a really good job they've got our goal nice touches of information some good images and again all the relevant quick links that you would expect to see from an e-commerce store. If we take a look at their product pages then one thing in case you didn't notice it they've got free shipping on all orders but then if we go to the product page it changes to congratulations you've got free shipping so again that's just kind of like a nice touch it's another benefit that customers notice it's gonna be a positive in their mind and it's gonna help them make that decision of buying money with you, buying money with you spending money with you that much easier. If we take a look at the way the variants and the add to cart button is displayed again it's really easy on the eye the boldest color on there is the add to cart button which is always the best thing to do it's in keeping with the theme of the niche they've got some really nice in keeping truss badges there that aren't vulgar, they aren't too bold and brash again really in keeping with the theme the way they've used the colors how some are bold and in black and some are pink it's just really nice and pleasing on the eye 70% less pain, a plain less flawless wax experience opens up your pores, reduces pain, discomfort all the key words in bold which is really nice they've got an easy to use section so it clearly demonstrates how you use a product like this I still think if they could integrate a video of some sorts that would work really well too they've got some more benefits here no added chemicals, natural and healthy ingredients in bold, another positive, inexpensive save you money and time they've got an illustration of how to use it what's included to buy only the wax beans click here so again there's another, there's a great way of bringing people back onto your store and having repeat customers here is obviously you have to keep buying the beads they've got all this shipping times in a nice easy to consume layout to be honest there isn't a lot I can say about the store they've done a pretty good job so far now, saying that they are using the frequently bought together app in my opinion I don't like this for this reason it's not optimized for mobiles very well so if this was my store what I would do would be to have this app on my store for a couple of weeks see what kind of traction see if you get any takers for it and if you don't then just remove it one thing you could do is this product they're trying to add with it is offer that as some sort of upsell moving down they've got reviews by looks of it is the looks app which is just absolutely great fantastic, really good looking store in fact and if we take a look at their cart page you can see they've got the dynamic checkout buttons here the paper options, the Google Pay the Apple Pay options, sorry so again it's just, it's super fast for people to know exactly what they need to do how they can check out it comes across as really trustworthy in fact they have a big PayPal, big Apple Pay button there so yeah all in all a very good job great looking store and if this was my store now my sole focus would be marketing if I had to give some advice on marketing I think influencer marketing straight away if you could get a couple of these shipped out to a few different influencers get them to create some content of them using it review it put it out to their followers put it on your Instagram page it'd be instant social proof instant trust from your customers and I think you'd be absolutely flying great products, great store and huge, huge potential and with that being said guys that is it for this video that is the three stores I'm gonna be doing make sure you subscribe and stay tuned for another video where we're doing another three stores if you haven't started your store and you want that 90 day free trial make sure you head down to the video description and if you do want a course and you're looking for that guidance that comes with a full on mentorship and support and guidance from myself make sure you check out my Ecom Academy again there will be a link in the video description below apart from that stay safe stay healthy and see you in the next one