Episode 7, Part 2 - Google Penguin Update and CISPA | Edge of the Web Radio





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Published on May 3, 2012

This is the second part of a four part episode of Edge of the Web Radio with Erin Sparks and @jonthompson To learn more about Edge of the Web Radio, visit our website: http://edgeofthewebradio.com

Weeks 13 and 14 notes:

Show Segments -- Introduction and Summary of Terms

News of the Week

- CISPA -- Cyber Intelligence Sharing and Protection Act
- 13 Website Social Optimization Oversights
- Foursquare eyes June for New Ad Platform
- Google Web Spam Update
- Google Penguin Update

- Sites that break Google Guidelines
- Link Schemes (reciprocal links, three way link networks)
- Unrelated links (random anchor text links)
- Keyword Stuffing (still? really??)
- Article Spinning
- Duplicate Content
- Conversions

- Conversion Oriented Facebook Page
- Landing Page Conversion
- Score your Landing Page
- Ride Along with Us -- Trying out that Internet Marketing Hemi

- Showcasing a new client, getting the full Internet Marketing focus that we have been talking aobut
- Results online, and demonstrated over the next 4-5 shows
- Cool Tool - Google Trends: http://trends.google.com

To download a podcast of this show, you can find it on iTunes or visit our website here: http://edgeofthewebradio.com/show-7-g...

Edge of the Web Radio is brought to you by Site Strategics. Site Strategics is a web design and marketing services company that not only helps business owners look good on the Internet, but also uses proprietary methodologies such as Site @ttractor™— a search engine optimization method — to ensure you come to top positions on major search engines. Are you looking for an Indianapolis SEO professional firm? Site Strategics curtails its business to Indianapolis, Indiana -- but also works nationwide. To learn more, visit our website: http://www.sitestrategics.com/


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